Cover Corporation is actively expanding hololive Production's physical and regional presence through collaborations, theatrical events, and pop-up stores in Taiwan and Hong Kong, with multiple initiatives launching in July and August 2026.
Cover Corporation has been extending hololive Production's reach beyond digital streaming into physical retail and theatrical spaces, with a concentrated push in Taiwan and Hong Kong during the summer of 2026. The company announced a pop-up store in Taiwan, a collaboration with a Taiwanese mobile game, a nationwide theatrical after-screening event in Japan, and a branded merchandise line with Medialink Group for a Hong Kong convention, all within a span of about five weeks.
The pop-up store, "hololive Spring Travel Diary," runs from July 1 to August 9, 2026, at Big City Mall Hsinchu in Taiwan, featuring six talents, exclusive merchandise, and interactive attractions. A limited-time collaboration with the Taiwanese mahjong game Celebrity Mahjong launched July 15, 2026, featuring talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with a merchandise booth at Comic Exhibition in Taipei from July 23 to 26. The Medialink Group collaboration, announced July 21, 2026, introduces an afternoon tea party-themed merchandise line with seven talents from hololive, hololive Indonesia, and hololive English, debuting at ACGHK 2026 from July 24 to 28.
In Japan, the after-screening of the March 2026 all-members live event "hololive 7th fes. Ridin' on Dreams" will be shown in theaters across four days in August and September 2026, with each day dedicated to one of the event's four stages. The screenings permit vocal cheering and penlights, a departure from typical theater restrictions, and include exclusive comment videos from two talents per stage. Tickets are priced at 4,500 yen for regular admission and 5,200 yen for a ticket including silver tape and confetti stickers, with a lottery system via Lawson Ticket.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Jul 23
QualiArts and COVER Corporation launched "hololive Dreams" (abbreviated as "HoloDori") on July 23, 2026, for iOS, Android, and Steam. The game is the first official smartphone title for the hololive production VTuber group. It is a free-to-play rhythm and RPG set in a theme park, where players raise talents, play rhythm games and mini-games, and build a dream park. Pre-downloads for the smartphone versions began on July 22. The developers announced that cumulative pre-registrations surpassed 1.5 million, triggering in-game rewards for all 54 participating talents, including a "Kawaii Hairpin" accessory and five gacha tickets. To celebrate the launch, a "15-Day 25-Song Addition Campaign" will add 25 songs over 15 consecutive days, and a login bonus will award diamonds equivalent to 10 gacha pulls. Players can also obtain one talent of their choice at the highest rarity at the start of the game.
Jul 21
Cover Corporation announced a collaboration with Medialink Group for an afternoon tea party-themed merchandise line featuring seven talents from hololive, hololive Indonesia, and hololive English. The products debut at ACGHK 2026 from July 24 to 28 at the Medialink Group booth.
Jul 10
Cover Corporation announced on July 10, 2026, that the after-screening of the hololive Production all-members live event "hololive 7th fes. Ridin' on Dreams," originally held in March 2026, will be shown at theaters across Japan over four days. The screenings are scheduled for August 29 and 30, and September 5 and 6, 2026, with each day dedicated to one of the event's four stages. Tickets are priced at 4,500 yen for a regular ticket and 5,200 yen for a ticket including a set of silver tape and confetti stickers. A lottery system via Lawson Ticket runs in two rounds, starting July 10, followed by general and theater sales. Each screening will include an exclusive comment video from two talents: for Stage 1, Tsunomaki Watame and FUWAMOCO; Stage 2, Shishiro Botan and Elizabeth Rose Bloodflame; Stage 3, Kikirara Vivi and Pavolia Reine; Stage 4, Todoroki Hajime and Kaela Kovalskia. Attendees may use penlights and cheer vocally, but recording and photography are prohibited. All visitors receive a clear postcard featuring the event's key visual. Original goods will also be sold at the theaters.
Jul 10
COVER Corporation announced a limited-time collaboration between hololive production and the Taiwanese mahjong game Celebrity Mahjong, starting July 15, 2026. The crossover features talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with in-game events, exclusive outfit sets, a cheering event, card albums, and a merchandise booth at Comic Exhibition in Taipei from July 23 to 26.
Jun 17
COVER Corporation and NoonX will host a "hololive Spring Travel Diary" pop-up store at Big City Mall Hsinchu in Taiwan from July 1 to August 9, 2026. The event features six talents, exclusive merchandise, a lucky draw machine, a card gacha machine, a photo booth, and a Tokyo Sakura Photo Wall.