HIKAKIN's consumer products and collaborations continue to expand: ONICHA Corn Tea sold 1.3 million units in two days after its October 3 release, and he is set to appear in the 11th Crazy Raccoon Cup Apex Legends on October 4, 2026, alongside Ryosuke Yamada and cheeky.
HIKAKIN's food and beverage business has moved quickly from a Seven-Eleven launch to a wider retail footprint. ONICHA and Misokin both launched at Seven-Eleven on April 21, and within a week each took the top share in its category, drawing new buyers and doubling the rate at which the two products were bought together. The next product, Curry MISOKIN and a rice version called Curry MISOKIN Meshi, reached Seven-Eleven on July 26; the curry flavor came from a spice condiment served at the MISOKIN physical store, which HIKAKIN recreated with Nissin Foods. By October 3, a corn tea variation of ONICHA made with 100% Hokkaido-grown sweet corn was released, and HIKAKIN reported 1.3 million units sold in two days, adding that restocking was underway.
Misokin's physical stores have also changed shape. A new Osaka location opened on August 1 on the fourth floor of Abeno Cues Town, about four times the size of the Ikebukuro store, with all table seating. Reservations for its first nine days were full at the time of the announcement.
Outside food, HIKAKIN's collaborations have run through games and events. The drawing hide-and-seek game Meccha Chameleon, developed by LEMORION and HAGANEIRO, added a HIKAKIN Museum collaboration map in update 2.6.0 on July 11, 2026, containing photos of HIKAKIN and his brother SEIKIN as well as items such as misokin and ONICHA. A follow-up update on July 11-12 added an Egypt map and several gameplay changes. Separately, HIKAKIN is one of three players on TEAM 01 in the 11th Crazy Raccoon Cup Apex Legends, which takes place October 4, 2026, starting at 17:00, with 20 teams of three.
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HIKAKIN announced that ONICHA Corn Tea, released on October 3, passed 1.3 million units sold in two days. The corn tea is made with 100% Hokkaido-grown sweet corn and is a variation of the soft drink ONICHA, released in April. HIKAKIN posted the figures on X, said sales exceeded expectations, and said restocking is underway.
Crazy Raccoon announced the participating teams for the 11th Crazy Raccoon Cup Apex Legends. The Apex Legends tournament takes place October 4, 2026, starting at 17:00, with 20 teams of three players each, 60 participants in total. TEAM 01 combines Hey! Say! JUMP member Ryosuke Yamada, also known as LEO, YouTuber HIKAKIN, and former professional player cheeky. TEAM 02 pairs Ras, SHAKA, and Kuzuha. Other rosters include Amatsuki, Yuuta Seki, and Haseshin on TEAM 03, plus VTubers Kuzuha, Lauren Iroas, Ibrahim, Fuwa Minato, Tokoyami Towa, Shibuya Hal, Ichinose Uruha, and Nekota Tsuna across the field. Play-by-play goes to Hiraiwa Kosuke, with Alelu on commentary. Practice scrims begin October 1, three days before the main event. Crazy Raccoon organizes the tournament, and the announced field mixes streamers, VTubers, and competitive players.
Misokin, the ramen brand supervised by YouTuber HIKAKIN, opens a new store in Osaka on August 1. Located on the fourth floor of Abeno Cues Town, the store is about four times the size of the Ikebukuro location. All seating is table seats. Reservations for the first nine days are already full.
Developer LEMORION added two new maps to the hide-and-seek game Meccha Chameleon on July 11-12, 2026: a collaboration map with YouTuber Hikakin called HIKAKIN Museum, and a new map Egypt. The update also introduces a toggle for random map selection, alpha controller support, region tags, and random elements to the Penguin Hotel map.
HIKAKIN announced Curry MISOKIN, a curry flavor of the MISOKIN cup ramen that has sold over 60 million servings. The product, along with a rice version Curry MISOKIN Meshi, will launch at Seven-Eleven on July 26. The flavor originated from a curry powder condiment served at the MISOKIN physical store, which HIKAKIN recreated with Nissin Foods after tasting each spice individually.
On July 11, 2026, developers LEMORION and HAGANEIRO released update 2.6.0 for the drawing hide-and-seek game Meccha Chameleon, adding the official collaboration map "HIKAKIN Museum." The map is themed around YouTuber HIKAKIN and includes photos of HIKAKIN and his brother SEIKIN, as well as items such as misokin and ONICHA. Special collaboration-exclusive gimmicks are also included. The update also introduces a controller support alpha version, though UI operations are not supported. Region tags for Japan, South Korea, and East Asia were added, a bug fix for hit detection when the doppelganger was hidden, and an adjustment expanding the hunter's field of view from 100 to 105. Meccha Chameleon launched on Steam on June 10, 2026, and by July 5 had sold over 15 million copies. The game is available for 790 yen on PC (Steam) and supports the cloud gaming service GeForce NOW. The collaboration with HIKAKIN was previously teased under the label "collaboration with a famous Japanese person."
Kayak Co., Ltd. published six-year trends from its annual elementary school gaming survey on June 29, 2026. Minecraft leads at 31.8%, Roblox jumps to 2nd at 12.7%, and Fortnite drops from 1st to 5th at 4.9%. The data shows a shift from competitive battle games to creation and social play.
Research and Innovation analyzed purchase data for HIKAKIN-produced products ONICHA and Misokin, which launched at Seven-Eleven on April 21. Both products took the top share in their categories within a week. The data shows they attracted new demographics, boosted total category sales, and were bought together at twice the normal rate, a pattern the firm calls fan-driven consumption.