HIKAKIN is a YouTuber whose ramen brand MISOKIN and snack ONICHA are sold at Seven-Eleven, with a new Osaka store opened in August 2026 and a new curry flavor launching in July 2026. He also collaborated with the game Meccha Chameleon on a themed map.
HIKAKIN's commercial ventures have expanded across food and gaming in 2026. His ramen brand MISOKIN, which has sold over 60 million servings, opened a new physical store in Osaka on August 1, located on the fourth floor of Abeno Cues Town. The store is about four times the size of the Ikebukuro location, with all table seating, and reservations for the first nine days are already full. This follows the earlier closure of the Tokyo Station store and the opening of the Ikebukuro store.
On the packaged food side, HIKAKIN announced Curry MISOKIN, a curry flavor of the cup ramen, along with a rice version called Curry MISOKIN Meshi. Both launched at Seven-Eleven on July 26. The flavor came from a curry powder condiment served at the MISOKIN physical store, which HIKAKIN recreated with Nissin Foods after tasting each spice individually. Earlier, in April, ONICHA and Misokin launched at Seven-Eleven on April 21, and purchase data from Research and Innovation showed both took the top share in their categories within a week, attracted new demographics, and were bought together at twice the normal rate.
In gaming, HIKAKIN collaborated with the hide-and-seek game Meccha Chameleon. Update 2.6.0, released on July 11, 2026, added the official collaboration map "HIKAKIN Museum," featuring photos of HIKAKIN and his brother SEIKIN, as well as items such as misokin and ONICHA. The update also added an Egypt map, a random map selection toggle, alpha controller support, region tags, and adjustments to the hunter's field of view. The game launched on Steam on June 10, 2026, and by July 5 had sold over 15 million copies.
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Misokin, the ramen brand supervised by YouTuber HIKAKIN, opens a new store in Osaka on August 1. Located on the fourth floor of Abeno Cues Town, the store is about four times the size of the Ikebukuro location. All seating is table seats. Reservations for the first nine days are already full.
Developer LEMORION added two new maps to the hide-and-seek game Meccha Chameleon on July 11-12, 2026: a collaboration map with YouTuber Hikakin called HIKAKIN Museum, and a new map Egypt. The update also introduces a toggle for random map selection, alpha controller support, region tags, and random elements to the Penguin Hotel map.
HIKAKIN announced Curry MISOKIN, a curry flavor of the MISOKIN cup ramen that has sold over 60 million servings. The product, along with a rice version Curry MISOKIN Meshi, will launch at Seven-Eleven on July 26. The flavor originated from a curry powder condiment served at the MISOKIN physical store, which HIKAKIN recreated with Nissin Foods after tasting each spice individually.
On July 11, 2026, developers LEMORION and HAGANEIRO released update 2.6.0 for the drawing hide-and-seek game Meccha Chameleon, adding the official collaboration map "HIKAKIN Museum." The map is themed around YouTuber HIKAKIN and includes photos of HIKAKIN and his brother SEIKIN, as well as items such as misokin and ONICHA. Special collaboration-exclusive gimmicks are also included. The update also introduces a controller support alpha version, though UI operations are not supported. Region tags for Japan, South Korea, and East Asia were added, a bug fix for hit detection when the doppelganger was hidden, and an adjustment expanding the hunter's field of view from 100 to 105. Meccha Chameleon launched on Steam on June 10, 2026, and by July 5 had sold over 15 million copies. The game is available for 790 yen on PC (Steam) and supports the cloud gaming service GeForce NOW. The collaboration with HIKAKIN was previously teased under the label "collaboration with a famous Japanese person."
Kayak Co., Ltd. published six-year trends from its annual elementary school gaming survey on June 29, 2026. Minecraft leads at 31.8%, Roblox jumps to 2nd at 12.7%, and Fortnite drops from 1st to 5th at 4.9%. The data shows a shift from competitive battle games to creation and social play.
Research and Innovation analyzed purchase data for HIKAKIN-produced products ONICHA and Misokin, which launched at Seven-Eleven on April 21. Both products took the top share in their categories within a week. The data shows they attracted new demographics, boosted total category sales, and were bought together at twice the normal rate, a pattern the firm calls fan-driven consumption.