Sanrio Characters Exhibition Hotel Floria Tokyo is running on the fourth floor of Tokyu Kabukicho Tower, with its merchandise lineup expanded by a second wave of Tokyo-venue-exclusive goods on sale from September 19, 2026. The event runs through May 31, 2027.
The Sanrio Characters Exhibition Hotel Floria Tokyo opened at Tokyu Kabukicho Tower on July 15, 2026, and runs through May 31, 2027. Planned by the South Korean creative company d'strict after a run in South Korea, the event puts nine Sanrio characters into a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. The first merchandise details, released in July, listed plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges priced from 550 yen to 5,940 yen.
In September, the venue added a second wave of goods exclusive to the Tokyo location, on sale sequentially from September 19, 2026. This drop shifts the merchandise toward seasonal and everyday items: Halloween sticker and postcard sets, a nine-type random Halloween keychain at 880 yen, a Bath Tray Figure Cinnamoroll at 4,730 yen, and nine-type random mirror stickers at 990 yen each. Buyers of paper bags receive a monthly tag, with Hangyodon for September.
Across both waves, the merchandise line has moved from a broad launch assortment into a second, themed set tied to the calendar. The monthly tag gives repeat visitors a reason to return during the event's run, which continues into 2027.
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Sep 20
The Sanrio characters Exhibition Hotel Floria Tokyo, held on the fourth floor of Tokyu Kabukicho Tower, has revealed a second lineup of Tokyo-venue-exclusive goods, on sale sequentially from September 19, 2026. The wave includes Halloween sticker and postcard sets, a nine-type random Halloween keychain at 880 yen, a Bath Tray Figure Cinnamoroll at 4,730 yen, and nine-type random mirror stickers at 990 yen each. Paper bag buyers get a monthly tag, Hangyodon for September.
Jul 2
Details have been released for the limited merchandise and exhibition areas at the Tokyo venue of "Sanrio Characters Exhibition Hotel Floria Tokyo," an interactive event that was a hit in South Korea. The exhibition, planned by South Korean creative company d'strict, features nine Sanrio characters in a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. Limited merchandise includes plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges, priced from 550 yen to 5,940 yen. The event runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Tokyo.