The Oshi no Ko TV anime is in production on its fourth and final season, titled Final Season, with a teaser visual and visual movie released. The franchise is also active across a puzzle game, a manga platform, and a round of collaborations and campaigns.
The Oshi no Ko franchise is in a busy promotional stretch. The most significant development is the announcement of the fourth and final season of the TV anime, titled Final Season. KADOKAWA released a teaser visual and visual movie on August 16, unveiled at the Strawberry Production Fan Appreciation Festival 2026 in Tokyo. The artwork depicts the main cast in costumes from the original manga covers, signaling a faithful adaptation of the manga's concluding arc. The anime adapts the manga by Aka Akasaka and Mengo Yokoyari, which has surpassed 25 million copies in cumulative worldwide sales. The staff includes director Daisuke Hiramaki, series composer Jin Tanaka, character designer Kanna Hirayama, and animation production by Doga Kobo. The cast includes Takeo Otsuka as Aqua, Yurie Igoma as Ruby, Megumi Han as Kana Arima, Manaka Iwami as Akane Kurokawa, Rumi Okubo as MEMcho, and Rie Takahashi as Ai. Season 3 aired from January to March 2026, and production of the Final Season was announced after its final episode.
Alongside the anime, the franchise is expanding its presence across media and merchandise. The smartphone puzzle game Oshi no Ko Puzzle Star has seen a steady stream of gacha additions, each featuring newly drawn cards supervised by anime character designer Kanna Hirayama. These include Rainy Drops (Akane and Ruby), Raindrops Part 2 (Kana and Ai), Dream Parade Round 2 (MEMcho and Aqua), and Summer Splash (Ai and Ruby). A half anniversary campaign runs from August 17 to September 16, adding Ruby and Aqua cards and a login bonus of up to 30 pulls.
Collaborations extend the franchise's reach into physical and streaming spaces. The anime teamed with ROUND1 for a nationwide campaign running July 24 to October 25, 2026, across 93 locations, featuring themed menus, a decorated room at the Ikebukuro store, and exclusive goods. A two-part collaboration with the Netflix film Super Kaguya Hime! produced videos on both properties' YouTube channels, ending with the second video on August 2. The franchise is also part of Shueisha's Manga Million platform, which launched with over 400 titles including Oshi no Ko, and ABEMA's free anime festival in August 2026, which streamed the series among 200 works.
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KADOKAWA will run a half anniversary campaign for the Oshi no Ko puzzle game from August 17 to September 16. Part 1 of a two-part pickup gacha features newly drawn Ruby and Aqua cards. A login bonus grants up to 30 pulls and two additional cards, and X campaigns offer gacha items and signed color papers.
KADOKAWA released the teaser visual and visual movie for the fourth season of the Oshi no Ko TV anime, titled Final Season, on August 16. The visual and movie were unveiled at the Strawberry Production Fan Appreciation Festival 2026 event held at SGC HALL ARIAKE in Tokyo. The artwork shows main characters Aqua, Ruby, and others wearing costumes from the original manga covers, heading toward the final stage. The visual movie features Aqua and Ruby, who carry their fates and live in the entertainment world, each seeking their own answers. The anime adapts the manga by Aka Akasaka and Mengo Yokoyari, which has surpassed 25 million copies in cumulative worldwide series sales. The staff includes director Daisuke Hiramaki, series composer Jin Tanaka, character designer Kanna Hirayama, and animation production by Doga Kobo. The cast includes Takeo Otsuka as Aqua, Yurie Igoma as Ruby, Megumi Han as Kana Arima, Manaka Iwami as Akane Kurokawa, Rumi Okubo as MEMcho, and Rie Takahashi as Ai. Season 3 aired from January to March 2026, and production of the Final Season was announced after its final episode.
ABEMA announced a special project called the Anime 200 Works Free Festival Every Week, running four consecutive weeks in August. The first week, starting August 3, focuses on anime broadcast in 2026, including Oshi no Ko, Jujutsu Kaisen, Frieren: Beyond Journey's End, and Classroom of the Elite. About 200 works will stream free, with themed weeks and marathon distributions.
Shueisha announced on Thursday the launch of Manga Million, a global digital manga platform offering over one million pages of translated manga from approximately 400 titles in more than 100 languages. The service is available worldwide for a limited time, free of charge and without registration. The launch lineup includes One Piece, Naruto, Bleach, Demon Slayer: Kimetsu no Yaiba, Jujutsu Kaisen, Kingdom, Oshi no Ko, Spy x Family, Chainsaw Man, Nana, and Kimi ni Todoke: From Me to You, among others. More than 150 of the titles are shojo manga. According to Shueisha, nearly 300 titles are receiving their first-ever translations, and 50 works have been translated into multiple languages. The platform also includes special chapters and one-shots, such as Tatsuki Fujimoto's Look Back. Shueisha confirmed to Anime News Network that AI translation was not used for the project. The initiative is part of Shueisha's 100th anniversary celebration. Shuhei Hosono, Editor-in-Chief of Manga Plus by Shueisha, initiated the project, which was developed across Shueisha's editorial divisions with support from international licensing partners.
The second collaboration video between the Netflix film Super Kaguya Hime! and the TV anime Oshi no Ko was released on August 2 on the official YouTube channel for Oshi no Ko. In this installment, Kaguya visits MEMcho's room, reversing the setup from the first video where MEMcho taught Kaguya how to make a stream go viral. With MEMcho's Ichigo Production Fan Appreciation Festival 2026 scheduled for August 16, Kaguya asks for tips on hyping up a live audience. MEMcho replies that idols rely on live performances and call-and-response, and the two attempt the call-and-response for B-Komachi's song Sign wa B. MEMcho passionately explains her dedication, overwhelming Kaguya, who says, "That's intense! MEMcho-chan, your love for call-and-response is amazing!" They perform a synchronized exchange, but Kaguya gets carried away and goes off-script. MEMcho jokes, "If this were a real live show, I'd be attacking the person next to me!" and reflects that she learned from Kaguya the importance of having fun and being free. The video concludes the two-part collaboration project across both works' YouTube channels.
Twin Engine announced on July 26 a collaboration between the Netflix film Super Kaguya Hime! and the TV anime Oshi no Ko. The first collaboration video was released on the Super Kaguya Hime! official YouTube channel. It features Kaguya, the supernova streamer from the film, visiting MEMcho, a member of the idol group B Komachi and a popular YouTuber from Oshi no Ko. Kaguya asks MEMcho for tips on how to make her streams go viral. MEMcho suggests a self-introduction segment called "Answer in 5 Seconds! Question Knock," where participants must answer rapid-fire questions within a time limit. MEMcho demonstrates a polished response, while Kaguya ignores the time limit when discussing her cooking hobby. MEMcho approves of Kaguya's free-spirited style. The second collaboration video, in which Kaguya visits MEMcho's room, is scheduled for release on the Oshi no Ko official YouTube channel on August 2 at 21:00. Super Kaguya Hime! is directed by Seisho Yamashita and produced by Studio Colorido and Studio Chromato. It began streaming on Netflix on January 22 and later had a theatrical run that ended June 18, with cumulative attendance of 1.34 million and box office revenue of 2.7 billion yen. Revival screenings in special formats begin September 18.
The TV anime Oshi no Ko is collaborating with Japanese entertainment chain ROUND1 from July 24 to October 25, 2026. The campaign spans 93 locations offering themed menus with exclusive novelty items, collab packs with hologram illustration cards, a decorated collab room at the Ikebukuro store, and special bowling score displays. Collab goods including acrylic stands and tote bags will be sold at four select stores.
KADOKAWA announced a new pick-up gacha 'Summer Splash' for the Oshi no Ko Puzzle Star game, running from July 16 to August 1. The first wave features new original-costume cards for Ai and Ruby, with illustrations supervised by character designer Hirayama Kanna. A paid 'Like Pass' offers Ai's costume set. A concurrent 'Word Collection' event runs until September 16.
ROUND1 announced a collaboration with Oshi no Ko running from July 24 to October 25, 2026, at stores across Japan. The campaign includes themed menus, crane game prizes, a collaboration room at the Ikebukuro store, bowling score displays, and exclusive goods sold at four locations.
The official puzzle game Oshi no Ko Puzzle Star launched a new pickup gacha, Raindrops Part 2, on July 1, adding newly drawn cards of Kana Arima and Ai with a rainy-season motif. The illustrations were supervised by Hirayama Kanna, character designer and chief animation director for the TV anime. A new event, Cafe Chocolat, begins July 2.
KADOKAWA began the pickup gacha [Rainy Drops] on June 16 in the smartphone puzzle game Oshi no Ko Puzzle Star. Part 1 features ★★★[Rainy Drops] Akane Kurokawa and ★★[Rainy Drops] Ruby in newly drawn special costumes. A Like Pass grants Akane's costume, and a new event Idol Step starts June 17.
KADOKAWA launched the second round of the pickup gacha "Dream Parade" in the official puzzle game "Oshi no Ko Puzzle Star" on June 1. The event runs through June 16 and features ★★★[Dream Parade] MEMcho and ★★[Dream Parade] Aqua in special costumes newly drawn for the game, with card illustrations supervised by anime character designer Kanna Hirayama.
Anime Feminist's weekly round-up for 11-17 March 2026 covers multiple stories. The lead piece examines how Oshi no Ko uses real-life tragedy to depict harassment and reality TV culture. A separate report from Unseen Japan details a sexual assault controversy involving manga publisher Shogakukan, where a victim spoke out about the company's handling of a creator who was arrested in 2020, had his manga canceled, and was rehired under a new name in 2022 before a settlement was reached. Shogakukan announced on March 2 that it would set up a third-party committee to investigate MangaONE's hiring processes. Other items include the news that Mega Man voice actor Spencer Diskin will not return for the game Dual Override because Capcom refused to make the project unionized, a retrospective on the anime Mayonaka Punch, a survey finding 62.6% of unmarried Japanese under 30 do not want children, and an interview with Charithra Chandran about backlash over her casting as Vivi in Netflix's One Piece Season 2.