Persona 5 remains an active franchise anchored by two live products: Persona 5: The Phantom X, which is running its 1st anniversary campaign and rolling out version 4.9, and Persona 5 Royal, which continues to appear in discounts and merchandise. The series as a whole is in a 30th anniversary year, with the anniversary marked by collaborations and merchandise lines.
Persona 5 is being carried into the series' 30th anniversary year through two channels: the ongoing service of Persona 5: The Phantom X and the continued commercial life of Persona 5 Royal. Sega released the Ver.4.9 update for Persona 5: The Phantom X in September, adding Act 3 of Chapter 4, subtitled "The Honest Mask," and the new five-star character YUI MUSUBI, whose pickup contract runs through October 15. That followed Ver.4.8 in late August, which added Katayama Kumi and the "Sparkling Youth! All-Out Sprint Sports Festival" event, and Ver.4.6 in early August.
The game's first anniversary, dated to June 26, was marked by a Hatsune Miku collaboration, a free five-star selection ticket, and a login campaign giving up to 3,650 crystals. The anniversary broadcast aired June 24. The first offline fan event was held in Tokyo on July 18, where Motoyoshi Kitazato took first place in a character popularity poll covering all 63 characters. As a reward, production of an ASMR titled "Being dissected by Kitazato Motoyoshi!?" was announced.
Persona 5 Royal remains in circulation through discounts and merchandise. The game was 70 percent off on Steam from late June through July 10, and the title appeared in a Persona 3 20th anniversary sale that discounted it 60 percent on PlayStation and also cut several Persona 5 titles. Merchandise lines in 2026 included Kotobukiya OSHI WORKS scale figures of Joker, Crow, and Violet, a Fuwapuchi Miku figure carrying both the Project Sekai and Persona 5 The Royal names, and budget items at Daiso and Seria.
Two crossovers involved Persona 5 in 2026. Persona 5: The Phantom X added Akihiko Sanada and Yukari Takeba from Persona 3 Reload in June, and Sega announced September 15 that Kotone Shiomi from Persona 3 Portable would join the game on September 24. A separate collaboration between Goddess of Victory: NIKKE and the Persona series ran from August 13 and drew on Persona 3 Reload, Persona 4 The Golden, and Persona 5 The Royal.
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Persona 5: The Phantom X is running the Persona 3 Portable collaboration event Reach for the MOON!, released with the Ver.4.10 update. Kotone Shiomi appears as a new ★5 Fire-attribute character with the Superior role and an assist, Full Power, All Out. A side story with Shinjiro Aragaki opens on Wednesday, September 30, and her contract runs until Thursday, November 12, 2026 at 10:59.
A GAME Watch retrospective marks September 20, 2026 as the 30th anniversary of Megami Ibunroku Persona, which Atlus released in Japan on September 20, 1996. The piece traces the series from that first title through Persona 2: Innocent Sin and Eternal Punishment, Persona 3, Persona 4, and Persona 5, which the article notes now reaches its 10th anniversary.
Sega announced on September 15 that Kotone Shiomi, the female protagonist of Persona 3 Portable, will appear in Persona 5: The Phantom X on September 24. A collaboration OP animation movie was released the same day. Full details of the crossover event will be announced during the September 21 Persona X-Stream broadcast. P5X is a free-to-play title on iOS, Android, and PC via Steam, developed by BLACKWINGS Studio under Sega and Atlus supervision.
Sega has released the Ver.4.9 update for Persona 5: The Phantom X, which adds Act 3 of main story Chapter 4, subtitled "The Honest Mask," and introduces YUI MUSUBI as a new five-star character. YUI MUSUBI appears in the PICKUP Phantom Idol Contract "Starlight Linkage" through October 15, 2026. The update also adds the second half of Matsukata Yui's Synergy Story and a new event, "Vegetable Zone Digital Operetta."
Sega Fave will take reservations for the Project Sekai Colorful Stage! feat. Hatsune Miku and Persona 5 The Royal Fuwapuchi Deformed Figure Hatsune Miku from 11:00 on September 10, 2026 through November 10, 2026 at 23:59. The palm-sized figure is about 8 cm tall, costs 3,080 yen with tax, and is scheduled to ship in May 2027.
MSY's audio and gaming accessories brand GRAPHT announced its first collaboration with the Persona series, timed to the franchise's 30th anniversary. The collection, sold under the ASOBI GRAPHT line that develops products with game IPs, centers on 'THE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition,' a 9,900 yen earphone based on GRAPHT's THE STANDARD model. The Atlus Sound Team listened to and selected the tuning. Pre-orders opened September 7 on the GRAPHT OFFICIAL STORE. The earphones will not be sold at the venue, but will be on display and available for listening at the GRAPHT exhibition booth (Hall10-C08) at Tokyo Game Show 2026, running September 17-21 at Makuhari Messe, alongside a playable demo of Persona 4 Revival. All other items, including eight T-shirt designs, desk mats, a stainless steel thermal tumbler, acrylic art blocks, embroidered stickers, arcade controller buttons, and trading can badges, get early sales at the GRAPHT merchandise booth (Hall10-W30). Those items are scheduled for online sale around early October.
Dengeki Hobby Web reports new merchandise for the kaidoru characters Blitz & Kisskill Lila from Persona 5: The Phantom X. Three items are now available for pre-order at Ebten: a square can badge two-piece set, an acrylic slide keychain, and an acrylic stand. All three are scheduled to ship in early November 2026. The badge set is priced at 1,210 yen, while the keychain and stand each cost 1,540 yen, tax included.
Sega released Version 4.8 of Persona 5: The Phantom X on August 28, 2026. The update adds the sports festival event "Sparkling Youth! All-Out Sprint Sports Festival," the new 5-star character Katayama Kumi, and the second half of her synergy story. A synergy story for Matsukata Yui also debuts.
NHK announced on August 28 that its game culture program "Game Genome" will be distributed sequentially on NHK On Demand starting September 1 at 17:00. The service will carry 11 episodes covering the 2021 pilot and Season 1, which aired in 2022. The program treats the emotions and values players gain from play sessions as "game genomes" and analyzes classic titles with guests. The pilot episode, an extended version focused on "Death Stranding," features creator Hideo Kojima, host Tsubasa Honda, artist Gen Hoshino, and former Famitsu editor-in-chief Katsuhiko Hayashi. Season 1 episodes cover "Shadow of the Colossus" and "The Last Guardian," "Persona 5," "Ace Attorney," "Dark Souls," "Resident Evil," "Romancing SaGa 2," "Life is Strange" and "Life is Strange 2," "Sakuna: Of Rice and Ruin," "This War of Mine," and "Tokyo Jungle" and "Stray." Honda hosted the pilot and first half of Season 1, while singer and dancer Daichi Miura took over for the second half.
Kotobukiya has introduced OSHI WORKS Mini, a new chibi figure line designed as a sister brand to its OSHI WORKS series, with a focus on affordable pricing and a global lineup. The first wave includes two versions of Maomao from The Apothecary Diaries, one in her everyday clothes and one in her garden party outfit, as well as the protagonist from Persona 3 Reload and Joker from Persona 5 Royal. Each figure is about 100 millimeters tall, priced at 1,980 yen including tax, and scheduled for release in February 2027. The figures feature a neck ball joint so collectors can adjust the face direction. They come with no accessories, which the sources say maximizes focus on sculpting and painting. The base and package sizes are uniform across the line, allowing figures to be displayed together neatly. Pre-orders for the first wave opened on August 25, 2026, across retailers including Amazon and Rakuten, as listed in one of the articles.
On July 29, The Weeknd's official X account posted what appears to be a tattoo of Persona 5 character Tae Takemi, sparking reactions from fans and Crunchyroll. The authenticity is unconfirmed since the image was previously posted. The Weeknd has shown support for Persona 5 Royal, visited Atlus, and played early builds of Persona 4 Revival and Persona 6.
At the first anniversary fan meeting for Persona 5: The Phantom X, the full results of a character popularity poll were announced, ranking all 63 characters from last to first. Motoyoshi Kitazato took first place, with the top 10 including several playable characters and notable story figures. The event also featured behind-the-scenes development stories and talks from the production team.
Sega released Ver.4.6 for Persona 5: The Phantom X, adding the summer event "Otsukare SUMMER Shark! Terror!? Shadow Shark VS Shiosai Phantom Thieves" and the new 5-star character "Miyu Summer Wave." The update also introduces synergy character "Ichigo Kano" and runs until August 13, 2026.
The first offline fan event for Persona 5: The Phantom X was held in Tokyo on July 18, celebrating the game's first anniversary. The event revealed the results of the character popularity vote, with Kitazato Kiyoshi taking first place. An ASMR production featuring Kitazato was also announced.
Level Infinite announced on August 2, 2026 that Goddess of Victory: NIKKE, the gun-girl RPG co-developed with SHIFT UP, will hold a collaboration with the Persona series starting August 13, 2026. The collaboration spans three titles: Persona 3 Reload, Persona 4 The Golden, and Persona 5 The Royal. It is part of a project marking the 30th anniversary of the Persona series in 2026. A preview key visual was released alongside the announcement, showing members of the Counterattack Squad holding motifs tied to each game, such as a clock, a television, and a calling card, as they attempt to deliver gifts. The collaboration was first teased in an official program broadcast on June 27, 2026, where logos for P3, P4, and P5 appeared. Specific details about which NIKKE characters will appear and the event content have not been revealed. Further information will be shared sequentially on the official Goddess of Victory: NIKKE X account and website. The Persona series, created by Atlus, began with Revelations: Persona in 1996 and is set in modern Japanese cities, focusing on students who awaken to Persona powers while facing occult incidents.
Kotobukiya began accepting pre-orders on July 23 for three scale figures from Persona 5 Royal as part of its Oshi Works series. The figures depict Joker, Crow, and Violet, each priced at 11,000 yen including tax. Each figure includes a removable acrylic panel reproducing the Revolver Command UI from the game. The Joker figure stands approximately 215mm tall including the base, Violet stands approximately 250mm, and Crow stands approximately 205mm. Pre-order deadlines vary by character: Joker closes on August 25, Violet on September 15, and Crow on October 20. The figures are scheduled for release between February and April 2027. Kotobukiya is handling production and sales, with prototypes by sculptor Thousand. The Oshi Works series aims to offer scale figures at a reasonable price point with a wide lineup, making them accessible to more collectors.
The official P5X Twitter account announced the results of the first character popularity poll on July 18. Kitazato Motoyoshi, voiced by Nobuhiko Okamoto, took first place. As a reward, production of an ASMR titled "Being dissected by Kitazato Motoyoshi!?" has been decided. The top 10 also included the protagonist, Sakai Ayaka, Merope, Kamiyama Reo, Tanemura Riko, Nagao Aika, Kotone Montagne, Arai Sowa, and Dogenzaka Runa. Additional rewards include digital wallpapers for 1st to 15th place and a short movie for the top three phantom thief idols.
Sega released the Ver.4.5 update for Persona 5: The Phantom X, adding a summer event where the Phantom Thieves run a beach house. The update also introduces a new ★5 character, Minami (Beach Flower), a Blessing attribute support unit. The event runs until July 30, with a pickup contract for the new character available until August 13.
Atlus is running a Persona 3 20th anniversary sale on the PS Store and Nintendo eShop, offering Persona 3 Reload at its highest discount ever: 60% off on PlayStation and 40% off on Switch. The sale also includes deep cuts on Persona 5 Royal, Metaphor: ReFantazio, and other Atlus titles. The PS Store sale runs until July 29, while the eShop sale extends to August 10 for some titles.
Amazon Kindle has launched a large-scale sale offering up to 50% points back on select Kadokawa manga titles, running from July 7 through July 13 for the Kadokawa campaign and until July 23 for the Summer Super Point Fair. The promotion coincides with Amazon Prime Day and covers dozens of series, including Delicious in Dungeon, Tsukihime: A Piece of Blue Glass Moon, Nichijou, Persona 3, Persona 4, Persona 5: Mementos Mission, and Gunslinger Girl. For Delicious in Dungeon, all 14 volumes (excluding volume 10) are eligible; buying the full set costs 10,742 yen and yields 5,012 yen in points. The Delicious in Dungeon World Guide: Adventurer's Bible Complete Edition and Ryoko Kui's sketchbook Daydream Hour are also included. The Persona manga adaptations are similarly discounted: all 11 volumes of Persona 3 cost 6,897 yen with 3,454 points back, all 13 volumes of Persona 4 cost 8,173 yen with 4,092 points back, and all 3 volumes of Persona 5: Mementos Mission cost 2,057 yen with 1,029 points back. Other notable titles in the sale include Fate/stay night, Fate/Zero, Today's Menu for the Emiya Family, A Bride's Story, Neon Genesis Evangelion, The Saga of Tanya the Evil, Erased, Mushoku Tensei: Jobless Reincarnation, and The Eminence in Shadow.
The Persona 5 Special Big Band Concert, held June 30 at Pacifico Yokohama National Hall, reprised its 2025 performance with a larger venue, evolved arrangements, and songs from Persona 5: The Phantom X. Conductor Charlie Rosen, whose "Last Surprise" cover earned a Grammy nomination in 2024, led the big band. The setlist included "Ambitions and Visions" from P5X and tracks from the game's "Third Semester." Lyn returned as vocalist.
Kotobukiya announced a wide range of new figure prototypes and color samples at Anime Expo 2026 in Los Angeles on July 2. The company revealed supervising prototypes for "Super Kaguya-hime!" figures of Kaguya, Tsukimi Yachiyo, and Sayori Sakayori, as well as a prototype for "Magic Knight Rayearth" Hikaru Shidou. Under the OSHI WORKS line, prototypes were shown for "Attack on Titan The Final Season" characters Mikasa, Armin, Levi, and Sasha. The new OSHI WORKS Mini brand debuted with color samples of "The Apothecary Diaries" Maomao and "TRIGUN STARGAZE" Vash the Stampede and Nicholas D. Wolfwood. For game-related figures, Kotobukiya showed the first color sample of a 1/4 scale "Goddess of Victory: NIKKE" Anis figure. OSHI WORKS Mini color samples were also displayed for "Persona 3 Reload" and "Persona 5 The Royal" protagonists, plus prototypes for "Trails" series characters Estelle Bright and Joshua Bright, and SNK characters Mai Shiranui, Angel, and Kula Diamond. Additional figures included "Cyberpunk: Edgerunners" Rebecca and "Snowball Earth" Tetsuo Yabusame and Ao Nogi.
Celsys Inc. and Ibis Inc. launched the 36th Digital Coloring Contest 'Nurimasu!' on June 26, 2026, featuring line art from 16 characters of Persona 5 Royal and Persona 5: The Phantom X. Entrants color the line art on any device and post it on X with a hashtag. Prizes include pen tablets, PCs, Persona 5 goods, and an acrylic panel of the entry. The contest runs through July 19, 2026.
Atlus's Persona 5 Royal is 70% off on Steam, dropping from 7,678 yen to 2,303 yen. The sale runs through July 10. The RPG, a 2019 expanded version of the 2016 original, holds an Overwhelmingly Positive rating from over 86,000 reviews on the platform.
Sega announced the Ver.4.4 update and 1st anniversary campaign for Persona 5: The Phantom X (P5X) on June 24, 2026. The update adds a Hatsune Miku collaboration event titled "Miracle Concert," where players earn Miku Points through music games and boss battles. Hatsune Miku appears as a new ★5 character in a pickup contract. The anniversary campaign includes a free 5-star character selection ticket (Special Invitation Ticket Vol. 3) that lets players choose from seven characters including Sua Tropical, Tomoko Peach Summer, Masaki Ashiya, and Futaba Sakura. Players can receive free crystals equal to their login days multiplied by 10, up to a maximum of 3,650. Additional rewards include 1,000 crystals for reading the collaboration story, up to 1,500 crystals from the mini-game, and a login bonus of platinum tickets and miricoins. An arranged version of "Life Will Change" is added to the game. The update also adds Masaki Ashiya to the regular draw pool. Outside the game, a collaboration sake with the HINEMOS brand is available for pre-order, and an Animate fair is planned for August.
A special broadcast for Persona 5: The Phantom X will air on June 24, 2026, to mark the game's first anniversary on June 26. The program will cover game updates, campaigns, and likely the recently announced Hatsune Miku collaboration, as suggested by the video thumbnail.
Persona 5 Royal merchandise, including acrylic stands, keychains, plush pouches, and rubber figures, will be released sequentially at Daiso and Seria 100-yen shops across Japan from late June. Prices range from 110 yen to 550 yen. Items feature in-game illustrations, all-out attack art, and original chibi designs.
Sega announced on June 15 that Persona 5: The Phantom X (P5X) will collaborate with Hatsune Miku as part of the game's first anniversary celebration. To mark the event, the company released an animated movie featuring the P5X Phantom Thieves and Hatsune Miku set to DECO*27's song "Ghost Rule." A key visual for the collaboration, drawn by Persona series character designer Shigenori Soejima, was also unveiled. Soejima's Miku design originally appeared in Persona 4 Dancing All Night. A special program titled "Persona X-stream Extra Edition! Hatsune Miku Collaboration Special Issue" will stream on June 18 at 21:00 JST to share further details about the collaboration. The game is available on iOS, Android, and PC.
Persona 5: The Phantom X has released Ver.4.3, adding Akihiko Sanada as a ★5 character through a collaboration event with Persona 3 Reload. The event, titled "Moon Path・Thunder Fist," runs until June 25, 2026, and includes a pickup contract, login bonuses, and anniversary rewards.
The mobile and PC game Persona 5: The Phantom X has received a Ver.4.2 update that adds a collaboration event with Persona 3 Reload. The update introduces Yukari Takeba as a new ★5 character and adds the Polonian Mall area for city life activities. A new NPC side mission and several login campaigns are also included.
CloverWorks announced a regional tour of its POP UP SHOP 2026 event, starting January 16 in Ebetsu, Hokkaido, followed by Nagoya in February and Kochi in March. The pop-up shops will sell merchandise for series including My Dress-Up Darling, Wind Breaker, Bocchi the Rock!, Spy × Family, Frieren: Beyond Journey's End, and others. Limited quantities of past release goods and books will also be available. Each venue will display reproduction artwork and production materials, offering a behind-the-scenes look at the studio's animation process. The tour begins at Ebetsu Tsutaya Books (January 16 to February 4), moves to TSUTAYA BOOKSTORE Noritake in Nagoya (February 13 to March 2), and ends at Kochi Tsutaya Books (March 27 to April 13). Stock and exhibits may vary by location. The announcement was made on January 9, 2026.
Sega released the Ver.4.1 update for Persona 5: The Phantom X, adding a collaboration event with Persona 3 Reload titled Walking the Moon Path: The Dazzling Moonlight Artificial Island. The update introduces Makoto Yuki as a new ★5 character, available through a pickup contract until June 25, 2026.