The Pokémon Company is airing three new TV commercials for Pokémon GO's 10th anniversary, starring singer AiNA THE END. Each commercial features an original scat-style song and captures a different aspect of the game's experience: going outside, catching Pokémon, and connecting with friends. One commercial includes AiNA's sister REiKA. The campaign uses the tagline 'SING LIKE GO♪.'
Niantic and The Pokémon Company launched a new TV commercial campaign for Pokémon GO on July 10, 2026, to celebrate the game's 10th anniversary. The campaign, titled 'Sing like GO♪', consists of three commercials starring singer-songwriter Aina the End. Each commercial features a different scat-style original song performed by Aina, capturing the feelings of going outside, catching Pokémon, and winning raid battles with friends. The three versions are 'Fooh!', 'Getcha NOW♡', and 'We're the Best!'. Aina's younger sister REiKA, a dancer and choreographer, makes her first commercial appearance in the campaign. A making-of video released on the same day includes a special interview with Aina, behind-the-scenes footage of the commercial shoot and song recording, and a surprise appearance by Pikachu on set. Aina commented that the game's encouragement to go outside is a highlight, and she described the rhythmic scat phrases as challenging but fun. Pokémon GO launched in July 2016 and has surpassed 10 billion cumulative downloads globally.
Niantic and The Pokémon Company announced Mega Raichu X and Mega Raichu Y will appear in Pokemon GO for the first time during the Super Mega Raid Day event on July 18, 2026, from 14:00 to 17:00 JST. Shiny Raichu may also be encountered. A paid ticket offers additional bonuses.
Niantic opened Pokémon GO Fest 2026: Tokyo on May 29, the first real-world Pokémon GO event in Tokyo and the largest ever, covering almost all of the city. The main venue spans four areas in Odaiba-Aomi, with stages, photo spots, and team zones. The event runs through June 1.
Niantic and The Pokemon Company will launch the new Pokemon GO season 'A New Step' on June 2 at 10:00 JST. The season introduces a limited-time progress track called GO Pass, with a free and paid Deluxe tier. New Dynamax Pokemon including Electabuzz, Magikarp, and Feebas will appear in Max Battles. The GO Battle League returns with themed cups, and Field Research Breakthroughs offer encounters with Dragonite, Deino, Honedge, Jangmo-o, Indeedee, and Crabrawler.