Poppy Playtime's game side is expanding into co-op survival horror with Escape from Playtime, which enters Steam Early Access on October 21, 2026 after a playtest on October 1. Merchandise and collectibles around the franchise continue, including an Inforenz booth at Tokyo Game Show 2026 and a 70,000 yen Huggy Wuggy statue due in late September 2027.
Poppy Playtime's current activity is split between a new game and a steady stream of merchandise. Escape from Playtime, announced during the Future Games Show at gamescom 2026, is a survival horror game for PC (Steam) with single-player and online co-op for up to four players. Players control the Smiling Critters, the toy line introduced in Poppy Playtime Chapter 3, and explore a ruined Playtime Co. factory. A mysterious voice directs them to gather parts and resources, while failed experiments hunt them. The facility rewrites its layout each run through auto-generated layouts, and proximity voice chat is supported.
The game's early access release is set for October 21, 2026, following a playtest that begins October 1 with registration on the official website. At launch, early access includes 8 characters, one area, and multiple enemies. Japanese language support is planned, and pricing remains undecided. Mob Entertainment says new areas and features will be added based on feedback.
On the merchandise side, Inforenz will run an INFOLENS GEEK SHOP booth at Tokyo Game Show 2026, at 11-W01 in Hall 11, selling new Fallout, Cyberpunk, and Poppy Playtime items alongside newly handled lines such as Pragmata, Ender Lilies, and Ender Magnolia, with a purchase bonus fan. Inforenz is also releasing a 1/10 scale polystone statue of Huggy Wuggy, reproducing his fur and eerie expression with bared teeth on a display base inspired by the game. It is priced at 70,000 yen and scheduled for late September 2027.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Sep 20
Mob Entertainment announced at the PC Gaming Show Tokyo Direct that Escape from Playtime, a co-op survival horror game set in the Poppy Playtime universe, enters Steam Early Access on October 21, 2026. Players control the Smiling Critters, the toy line introduced in Poppy Playtime: Chapter 3, exploring the ruined Playtime Co. factory. The facility spans classrooms, warehouses, testing labs, and connecting corridors. A mysterious Voice directs the Critters to gather parts and resources for a construction project it says leads to escape and a promised home. Playtime Co.'s failed experiments hunt the corridors, so players find tools, hide, set distractions, and take alternate routes. The factory's layout is rewritten by the Voice and changes each run. The game supports one to four players with proximity voice chat. A playtest starts October 1, with registration open on the official website. Pricing is undecided.
Sep 3
Inforenz will run an INFOLENS GEEK SHOP merchandise booth at Tokyo Game Show 2026, selling new Fallout, Cyberpunk, and Poppy Playtime items. Newly handled lines include Pragmata, Ender Lilies, and Ender Magnolia. The booth is at 11-W01 in Hall 11, with a purchase bonus fan.
Aug 29
Inforenz will release the Poppy Playtime Iron Studios Statue 'Art Scale' 1/10 Scale Huggy Wuggy. The polystone statue captures Huggy Wuggy's distinctive fur and eerie expression with bared sharp teeth. A dedicated display base inspired by the game's world is included. It is priced at 70,000 yen (tax included) and scheduled for release in late September 2027.
Aug 27
Mob Entertainment announced 'Escape from Playtime' during the Future Games Show at gamescom 2026 broadcast on August 27, 2026. The game is a survival horror title with up to 4-player co-op, set in the world of 'Poppy Playtime.' It supports single-player and online co-op. Players control the Smiling Critters, first introduced in 'Poppy Playtime' Chapter 3, as they crouch, jump, and climb to escape from failed experiments created by Playtime Co. They explore locations such as classrooms, warehouses, and laboratories, following a mysterious voice to collect parts and resources and bring them back to a safe place. The facility changes with each playthrough via auto-generated layouts, and the game supports proximity voice chat. The initial early access release will include 8 characters, one area, and multiple enemies, with plans to add new areas and features based on feedback. The supported platform is PC (Steam), with Japanese language support planned. A trailer and Steam store page were released alongside the announcement.
Aug 18
Inforenz will release a 1/10 scale statue of Huggy Wuggy from the horror game Poppy Playtime. The polystone figure reproduces his fur and eerie expression with bared teeth, and includes a display base inspired by the game. It is priced at 70,000 yen and scheduled for late September 2027.