Touhou Project remains an active doujin series with a price revision across games and CDs, a new Ichiban Kuji lottery launching August 14, and a revived Initial D THE ARCADE collaboration running through October 7.
Touhou Project is in a period of commercial expansion and price adjustment. Shanghai Alice Fantasy Band, the doujin circle behind the series, announced on August 13 that it will revise prices for all its works, breaking a long-standing freeze. At event sales, games will cost 1,500 yen and music CDs 1,000 yen, with the summer new release "Reichou Shineki Kyou" also at 1,000 yen. Starting September 1, retail prices rise to 1,600 yen for games and 1,200 yen for CDs, with "Yougakudan no Rekishi 1" set at 1,400 yen. Founder ZUN said on X that production costs had reached their limit, asking for understanding.
Merchandise continues to expand. BANDAI SPIRITS will release the Touhou Project Ichiban Kuji on August 14, priced at 700 yen per draw. The lineup includes plush figures of Reimu, Remilia, and Flandre, a coin bank styled after the Hakurei Shrine offering box with a Yukari comment, and a Marisa Kirisame plush as the Last One Prize. A Double Chance campaign offers a Reimu and Marisa plush set. The full prize list was revealed on August 8, adding the Chokonokko Figure, Acrylic Stand, Profile Charm, and Clear Poster.
The series also maintains a presence in arcade crossovers. Sega Fave is holding an EX revival of the Touhou Project collaboration Part 3 for Initial D THE ARCADE, running from July 30 to October 7, 2026. The event brings back all previous collaboration items, adds new chat stamps and race BGM, renews play stamps, and revives the special mode and time trial events. This marks the third time the collaboration has been offered, giving players another chance to collect Touhou content.
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BANDAI SPIRITS will release the Touhou Project Ichiban Kuji on August 14, priced at 700 yen per draw. The lineup includes plush figures of Reimu, Remilia, and Flandre, plus a coin bank styled after the Hakurei Shrine offering box with a Yukari comment, and more.
Developer Shiro launched Touhou Creator, a Touhou Project fan-made bullet hell creation tool, in Early Access on Steam on May 29, 2026. The tool lets users create Spell Card bullet patterns using the MiniScript scripting language and share them online. It is priced at 1,150 yen, with a 920 yen launch discount until June 5.