Touhou Project Circle Shanghai Alice Fantasy Band Revises Prices Across Games and CDs
The move breaks a long-standing price freeze for a doujin circle that has kept costs flat for years, signaling that even established indie creators face rising production expenses.
Key Facts
- Shanghai Alice Fantasy Band announced a price revision for Touhou Project works on August 13.
- At event sales, all game titles will be 1,500 yen and all music CDs will be 1,000 yen.
- The summer new release "Reichou Shineki Kyou" will be distributed for 1,000 yen.
- Starting September 1, retail prices will be 1,600 yen for games and 1,200 yen for CDs, excluding tax.
- "Yougakudan no Rekishi 1" will be priced at 1,400 yen (excluding tax) at retail.
Reporting from 1 source: Denfaminicogamer.
Shanghai Alice Fantasy Band, the doujin circle behind the Touhou Project series, announced on August 13 that it will revise the prices of its works. At event sales, all game titles will be sold for 1,500 yen and all music CDs for 1,000 yen. The summer new release "Reichou Shineki Kyou" will also be distributed for 1,000 yen. ZUN, the circle's founder, said on X that prices had been kept unchanged until now, but production costs have reached their limit, and asked for understanding. Starting September 1, retail prices will also change: games will cost 1,600 yen (excluding tax), music CDs 1,200 yen (excluding tax), and "Yougakudan no Rekishi 1" will be set at 1,400 yen (excluding tax). The announcement was made via ZUN's X account and a post on the Touhou Project news site. The price revision affects past works as well as new ones, marking a shift after a long period of stable pricing.
Shanghai Alice Fantasy Band announced the price revision on August 13, with ZUN explaining on X that production costs have reached their limit after years of unchanged prices. The new event pricing applies uniformly: all game works at 1,500 yen and all music CDs at 1,000 yen, including the upcoming summer release "Reichou Shineki Kyou."
Retail prices will follow on September 1, with games at 1,600 yen (excluding tax) and CDs at 1,200 yen (excluding tax), except for "Yougakudan no Rekishi 1," which will be 1,400 yen (excluding tax). The announcement was shared through ZUN's X post and the Touhou Project news site, and it covers both past and new titles in the series.
The change reflects a broader cost pressure in the doujin scene, where circles often absorb production expenses to keep prices low. ZUN's direct appeal for understanding highlights the financial strain behind the decision.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.