Puyo Puyo is in its 35th anniversary year, with Sega selling anniversary merchandise, a two-disc CD album, and a live event, while running Puyo Puyo Quest collaborations and a Tokyo Game Show 2026 booth tied to the PGRS U-15 tournament.
Sega's 35th anniversary push for Puyo Puyo runs through merchandise and events rather than a new game. The two-disc anniversary album, compiled by sound director Eiki Abe, carries 86 tracks and released August 24, with a live event in Tokyo on September 6. A limited-quantity 35th Anniversary Dai Rensa CLOCK&TIMER followed, with an alarm voiced by Mie Sonozaki as Arle across all seven chains and a timer that shows remaining time in puyo colors and shapes. The clock comes in four models based on Midori, Aka, Ao, and Kiiro Puyo.
Retail and event presence expanded in September. ULTRA STORE at LED DAIBA STUDIO in DECKS Tokyo Beach ran September 4 to 23 with over 500 products from five works, including Puyo Puyo anniversary goods. Sega also set a Puyo Puyo booth for the Tokyo Game Show 2026 Family Game Park at TKP Tokyo Bay Makuhari Hall from September 19 to 21, free to junior high students and younger with a guardian, with Puyo Puyo eSports play, daily qualifiers for the PGRS U-15 Special Tournament, a programming workshop taught by pro gamers, and a Kids Stage.
On the game side, Puyo Puyo Quest opened a SPY×FAMILY collaboration on September 1, 2026 at 15:00, adding Loid & Yor and Anya & Bond as transformable ★7 characters with newly recorded voices, plus Anya Forger, Franky Franklin, and Suspicious Klug ver. Eden Academy. The collab gacha and limited missions run to September 15, and a bingo arena event starts September 9. Earlier, the ninth episode of the official program Puyo Puyo Puyotto Jikan aired June 13, 2026 at 19:30 JST, hosted by Mie Sonozaki with guest Kanako Kondo, covering Puyo Puyo!! Quest updates and a Puyotto News segment.
Competitive Puyo Puyo also reached the 20th Asian Games, where the Japan eSports Association confirmed 25 athletes as Japanese representatives across seven events, including Puyo Puyo eSports.
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SEGA is releasing the Puyo Puyo 35th Anniversary Dai Rensa CLOCK&TIMER as a limited-quantity model, a 2-in-1 alarm clock and timer. The alarm plays Arle's chain voices, recorded by Mie Sonozaki, across all seven chains from Ei! to Bayoen!. The timer shows remaining time through puyo colors and shapes, and the alarm switch comes in four models based on Midori, Aka, Ao, and Kiiro Puyo.
ULTRA PLANET opens ULTRA STORE at LED DAIBA STUDIO in DECKS Tokyo Beach from September 4 to 23, 2026. The limited shop carries over 500 products from five works, including anniversary goods for Sonic the Hedgehog and Puyo Puyo at 35 years and the Persona series at 30 years. A large LED screens work videos and original content themed on THE MOON, produced by Shuhei Matsuyama of enigma.
Sega announced a 35th anniversary CD album and live event for the Puyo Puyo series on July 30. The two-disc album, compiled by sound director Eiki Abe, includes 86 tracks and releases August 24. The live event takes place September 6 in Tokyo.