ULTRA STORE Limited Shop With Sonic, Puyo Puyo, Persona Goods Opens in Odaiba
The shop frames goods sales as a location-based entertainment event, pairing anniversary merchandise with large-LED video presentations and a concurrent Odaiba digital stamp rally tied to Tokyo Joypolis' 30th anniversary.
Reporting from 1 source: 4Gamer.net.
ULTRA PLANET opens ULTRA STORE at LED DAIBA STUDIO in DECKS Tokyo Beach from September 4 to 23, 2026. The limited shop carries over 500 products from five works, including anniversary goods for Sonic the Hedgehog and Puyo Puyo at 35 years and the Persona series at 30 years. A large LED screens work videos and original content themed on THE MOON, produced by Shuhei Matsuyama of enigma.
ULTRA PLANET, with CA Sega Joypolis and LED TOKYO, opens the limited ULTRA STORE on the third floor of DECKS Tokyo Beach. The concept is STORE x LBE, merging merchandise sales with spatial presentations on large LEDs.
Five works supply the lineup: Sonic the Hedgehog and Puyo Puyo with 35th anniversary goods, the Persona series with 30th anniversary goods, plus TV anime Tokyo Revengers and Hypnosis Mic -Division Rap Battle-. Sega, Atlas, King Record, and Pony Canyon cooperate on the project.
The in-store LED runs original video content titled THE MOON, produced by Shuhei Matsuyama of enigma, which frames digital moon viewing as an immersive, spaceship-like experience. Admission is free.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.