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Sonic

Facts

Release
game · this fall · Japan · 2026-10-03
Noted
anniversary goods for Sonic the Hedgehog at 35 years · 2026-09-03

Connections

Staff change of
Zeta Division

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All coverage

Oct 3

Nex Playground Heads to Japan in 2027 with Sega and Bandai Namco Titles

Nex will launch its controller-free console Nex Playground in Japan in 2027, the company said at Tokyo Game Show 2026. The device uses a built-in camera and on-device motion tracking, with no cloud processing, so players control games by moving their bodies. Nex has established a Japanese subsidiary, Nex Japan LLC, and appointed Emiko Yamamoto as its general manager. Yamamoto previously worked at Sega, Walt Disney Japan, and Amazon Games. Ahead of the Japan launch, Sega will release Sonic Forces: Rival Rush and Bandai Namco Entertainment will release Pac-Man in Japan this fall. The console has been on sale in North America since late 2023 and is sold at more than 7,000 retail stores there. In the US, the unit costs $299 with five games included, and the Play Pass subscription is $49 for three months or $89 for a year.

Sep 20

ZETA DIVISION Announces Sonic Is Leaving Its CREATOR Division

ZETA DIVISION announced on September 20 that Sonic the Hedgehog is leaving its CREATOR division, ending a run that began with a surprise July 2026 signing billed as for one summer only. The team thanked him for his contributions, and Sonic posted parting words thanking k4sen and everyone, saying the events and game showdowns were seriously fun.

Sep 3

ULTRA STORE Limited Shop With Sonic, Puyo Puyo, Persona Goods Opens in Odaiba

ULTRA PLANET opens ULTRA STORE at LED DAIBA STUDIO in DECKS Tokyo Beach from September 4 to 23, 2026. The limited shop carries over 500 products from five works, including anniversary goods for Sonic the Hedgehog and Puyo Puyo at 35 years and the Persona series at 30 years. A large LED screens work videos and original content themed on THE MOON, produced by Shuhei Matsuyama of enigma.

Jun 27

Sega Puts Over 40 Titles on Sale for Steam Summer Sale 2026

Sega is offering over 40 titles at discounted rates during the Steam Summer Sale starting June 26, 2026. The sale includes major series such as Yakuza and Sonic the Hedgehog, with discounts reaching up to 75% on some titles. The promotion is aimed at both longtime fans and newcomers to Sega's classic franchises.