Thursday, 8 October 2026
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Spider-Man

Spider-Man: Brand New Day opened in Japan and the US on July 31, 2026, and the film's release is still driving merchandise: apparel, Happy Kuji lotteries, and a rising player count for the older Insomniac PC games. Marvel's next manga push is a Kadokawa partnership that begins serialization before the end of 2026.

Synthesized from 27 Yomimono stories · updated 6d ago

The center of gravity in this cluster is the film Spider-Man: Brand New Day, which opened in Japan and the US on July 31, 2026. Marvel set it four years after No Way Home, with Tom Holland as Peter Parker, and confirmed Destin Daniel Cretton as director. The cast named in the stories includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film opened in seven premium large formats, including SCREENX, 4DX, ULTRA 4DX, MX4D, Dolby Cinema, and Dolby Atmos, plus standard 2D.

Merchandise and tie-ins track the film's release calendar. A Happy Kuji lottery went on sale August 7, and Amazon's Merch on Demand carries five T-shirt designs and five hoodie designs. ZD Toys scheduled four Marvel figures for November 2026, including a Spider-Man: Brand New Day entry. Medicom Toy showed Spider-Man figures in its MAFEX and sofubi lines at its 30th anniversary exhibition, and Sen-Ti-Nel's SV Action Miles G. Morales figure ships in March 2027.

The film's release also lifted concurrent player counts for the PC versions of Marvel's Spider-Man Remastered, Marvel's Spider-Man 2, and Marvel's Spider-Man: Miles Morales, according to SteamDB. Marvel's Spider-Man Remastered went from 3,703 players on July 29 to 17,606 by August 5. The film's worldwide opening gross reached $927 million, per Variety.

On the publishing side, Shueisha's Marvel manga contract ends September 30, 2026, cutting off titles including Spider-Man: Bonds and Spider-Man: Octopus Girl. Marvel's new deal is with Kadokawa: tokitokoro's Spider-Man manga and Ryusei Yamada's Spider-Gwen manga will serialize on Kadocomi before the end of 2026, with print volumes planned afterward.

Key facts

Film release window
Spider-Man: Brand New Day opened in Japan and the US on July 31, 2026. ↗
Director
Destin Daniel Cretton directed Spider-Man: Brand New Day. ↗
Premium formats
The film screened in seven premium large formats in 12 versions, including SCREENX, 4DX, ULTRA 4DX, MX4D, Dolby Cinema, and Dolby Atmos, plus standard 2D. IMAX is not among the announced formats. ↗
Worldwide opening gross
The film's opening gross reached $927 million worldwide, per Variety. ↗
PC player counts
Marvel's Spider-Man Remastered went from 3,703 concurrent players on July 29 to 17,606 by August 5, according to SteamDB. ↗
Kadokawa manga project
Marvel and KADOKAWA announced a joint project with two manga: Spider-Man by tokitokoro and Spider-Gwen by Ryusei Yamada, both serializing on Kadocomi before the end of 2026 with print volumes planned. ↗
Shueisha contract end
Shueisha's contract with Walt Disney Japan for Marvel character manga adaptations ends September 30, 2026, affecting Deadpool: Samurai, Spider-Man: Bonds, Spider-Man: Octopus Girl, and two collections. ↗
Amazon Merch on Demand apparel
Amazon Japan's Merch on Demand service carries five T-shirt designs and five hoodie designs for Spider-Man: Brand New Day, priced from ¥2,400 to ¥6,020. ↗

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Facts

Release
manga · 2026 · 2026-10-01
Release
manga · before end of 2026 · 2026-07-27
Noted
Spider-Man figure in SUPER MANGA POWERS line · 2026-07-26

Connections

Writes of
tokitokoro

Structured graph also available as JSON at /public/entities/spider-man. CC BY 4.0.

All coverage

6d ago

Kadokawa and Marvel Announce Spider-Man Manga Set in Shibuya

Kadokawa and Marvel Comics have launched a joint project called MARVEL | KADOKAWA, announced at the MARVEL FANFARE panel at San Diego Comic-Con on July 25, 2026. The first wave will consist of five titles, with two confirmed so far. Spider-Man is drawn by tokitokoro, who previously worked on Jeff the Land Shark for Marvel Comics. Its protagonist is Haruto Hachidori, a male high school student living in Shibuya who suddenly gains spider powers and swings through the city while a shadow lurking beneath it begins to move. Spider-Gwen is handled by Ryusei Yamada, who drew Captain Marvel illustrations for MARVEL SWIMSUIT SPECIAL. Its story follows Gwen Stacy, a high school student and drummer in the band Mary Janes, who gains powers after a radioactive spider bite in a laboratory and protects the city as Spider-Woman. Both Japanese titles remain undecided. Both works will begin serialization on Kadokawa's KadoComi service within 2026, with collected volumes planned afterward.

Sep 15

Sen-Ti-Nel Opens Pre-Orders For SV Action Miles G. Morales Figure

Sen-Ti-Nel opened pre-orders on Tuesday, September 15, 2026 for its SV Action Miles G. Morales figure, a 150mm articulated figure of the Earth-42 Miles from Spider-Man: Across the Spider-Verse. The figure ships in March 2027 at 16,500 yen and comes with two facial expressions, Prowler mask molded with clear parts for both eyes, hand parts, two effect parts, and a base. The costume reacts to black light sold separately.

Sep 14

ZD Toys Adds Four Marvel Figures To Infinity Action X For November 2026

ZD Toys has announced four new figures in its Infinity Action X line, all scheduled for release in November 2026 through distributor Doyusha. The lineup is Iron Man Mk85 (2.0), Red Hulk, Spider-Man: Brand New Day, and Iron Man Mk13. Iron Man Mk85 (2.0) has light-up functions in the eyes and chest. Red Hulk stands about 230mm tall, while the other three are about 180mm. Prices run from 6,600 yen to 11,000 yen, tax included.

Sep 4

Spider-Man: Brand New Day Apparel Lands on Amazon Merch on Demand

Amazon Japan's Merch on Demand print-on-demand service now carries Spider-Man: Brand New Day apparel. The lineup includes five T-shirt designs and five hoodie designs, priced from ¥2,400 to ¥6,020. T-shirts come in men's XS to 3XL, ladies M to L, and kids 100 to 150 sizes, while hoodies run unisex S to 2XL. Color options range from a few choices on some items to twenty on others.

Aug 29

Spider-Verse BE@RBRICK Happy Kuji Sets September 2026 Release

Sunny Side Up's Happy Kuji lottery featuring Spider-Verse BE@RBRICKs launches September 2026. The SP prize is a 400% size Spider-Man TYPE-A figure, while the L@ST prize is a 400% Spider-Gwen TYPE-A. The lineup includes 25 Bearbrick Prize 100% figures and six Pair Box Prize two-figure sets, covering characters like Miles Morales, Gwen Stacy, Spider-Punk, and Spider-Man 2099.

Aug 29

Amazon Smile SALE Cuts Official T-Shirts Up To 30% Off

Amazon's "Smile SALE," running from August 29 to September 3, 2026, applies discounts to official graphic apparel sold on Amazon Merch on Demand. Eligible T-shirts are 10% off, with an additional 15% OFF coupon for a combined 25% discount, and a bulk purchase coupon that can raise the total to 30% off. Dengeki Hobby Web selected best-selling items from the sale's feature page, all of which sold over 100 units in the past month. Among the featured shirts are Marvel Studios' "Spider-Man: Brand New Day" designs, including the Delmar's Deli Logo, Vintage Paris Premiere Fan Event, Webs Between Buildings, and Big Logo versions, each priced at 2,160 yen. Disney and Pixar's "Toy Story 5" Logo Character Collection and Sid Skull designs are also included at the same price. Other picks span "Project Hail Mary," "Ghostbusters," "Fallout," The Rolling Stones, and Fender. All shirts are available in multiple colors and sizes, including men's, women's, and kids. A separate article will cover "Star Wars: The Mandalorian" T-shirts in a second edition.

Aug 14

Hot Toys Fortnite Lineup Launches at Akihabara Global Event

Hot Toys is launching a line of Fortnite merchandise at a free event in Akihabara, Tokyo, running from August 15 to September 13, 2026. The FORTNITE HOT TOYS GLOBAL LAUNCH EVENT at Bellesalle Akihabara will display the new John Jones the First 1/6 scale figure, limited to 3,000 units worldwide, and sell other items ahead of general release. The figure, priced at 55,000 yen, stands about 32 cm tall with over 25 points of articulation, an eye movement gimmick, and silicone arms for seamless joints. It includes weapons like a rocket launcher and tactical shotgun, plus accessories such as an Orange Flopper and a skin redemption code for the game. The event also features eight types of Cosbi deformed figures at 2,800 yen each, a 1/1 scale Victory Crown at 28,000 yen, three Mega Mi Style 1/9 scale statues at 9,800 yen each, and eight Petit Replica accessory packs at 3,800 yen each. All products except the John Jones figure will be sold at the venue before general sales.

Aug 8

BE@RBRICK CHASE Spider-Man: No Way Home Blind Box Set Launches With 6 Variants

Medicom Toy is releasing a BE@RBRICK CHASE line based on Spider-Man: No Way Home as a blind box set with six variants. The lineup includes the Upgraded Suit, Integrated Suit, Black & Gold Suit, Final Suit, The Amazing Spider-Man, and Friendly Neighborhood Spider-Man. Each figure stands about 7 cm tall and costs 1,000 yen. The set ships in August 2026.

Aug 8

Spider-Man Film Release Lifts PC Game Player Counts

After the July 31 release of the film Spider-Man: Brand New Day, concurrent player counts for the PC versions of Marvel's Spider-Man Remastered, Marvel's Spider-Man 2, and Marvel's Spider-Man: Miles Morales rose, according to SteamDB. Marvel's Spider-Man Remastered went from 3,703 players on July 29 to 17,606 by August 5. The film's opening gross reached $927 million worldwide, second only to Avengers: Endgame's $1.2 billion, per Variety.

Aug 7

Bernthal on Punisher's Jump From TV-MA to Spider-Man Film

Jon Bernthal, who plays the Punisher in the film Spider-Man: Brand New Day, said at a global press conference that he and the creative team worried about how the character could work in a G-rated film. They aimed for a convincing tone that lets the violent Punisher exist in both worlds.

Aug 7

Mrs. GREEN APPLE Brings 'Brand New' to Spider-Man Japan Premiere

At the Tokyo premiere for 'Spider-Man: Brand New Day' on July 30, Mrs. GREEN APPLE appeared as special guests. The band performed the Japanese theme song 'Brand New', which was written after meetings with Marvel Studios president Kevin Feige, producer Amy Pascal, and director Destin Daniel Cretton. Vocalist Motoki Omori said they put 120% of their feelings into the song.

Aug 7

Sadie Sink's Spider-Man Role Cast Without Audition, Producer Promises Surprise

At the global press conference for Spider-Man: Brand New Day, Sadie Sink discussed her unrevealed secret character. Producer Amy Pascal said audiences will be surprised. Marvel Studios president Kevin Feige revealed Sink was cast without an audition, chosen unanimously by the production team after a co-producer suggested her.

Aug 6

PUBG MOBILE Launches Spider-Man: Brand New Day Collaboration

KRAFTON JAPAN announced a limited-time collaboration between PUBG MOBILE and Sony Pictures' film Spider-Man: Brand New Day, starting July 30, 2026. The Version 4.5 update adds a Central Square area, Spider-Man-themed items like Peter Parker's Gloves and Hoodie, cinematic photo spots, and CRAFTGROUND support, running until September 2.

Jul 27

Marvel Partners With Kadokawa for Manga Projects Starting This Year

Marvel Comics is partnering with Kadokawa for a series of original manga volumes, starting with tokitokoro's "Spider-Man of Shibuya" and a Spider-Gwen series by Ryūsei Yamada. Serialization begins before the end of 2026. The collaboration follows the end of Marvel's contracts with Shueisha and Sho-Pro Books, and comes as Marvel Editor-in-Chief C.B. Cebulski moves to oversee Asia Originals.

Jul 26

Medicom Toy 30th Anniversary Exhibition Unveils MAFEX Neo and Dozens of New Figures

Medicom Toy opened its 30th anniversary exhibition at Space O in Omotesando Hills, Tokyo, on July 25, 2026, running through July 30. The event, which is free to attend, features a larger-than-usual lineup of new products across the company's major lines, including MAFEX, BE@RBRICK, UDF, and sofubi figures. The MAFEX series saw its first public display of a Neo action figure from "The Matrix," alongside new entries based on Batman, Superman, Spider-Man, and Star Wars characters. The sofubi lineup added figures from the SUPER MANGA POWERS line, including Superman (Batman: Hush version) and Spider-Man (Classic Costume version), as well as new X-Men, Batman, and Kamen Rider figures. The UDF series announced a reissue of the sold-out Grogu figure from "The Mandalorian." Commemorative items for sale include a BE@RBRICK of Toshio Aoshima from "Bayside Shakedown," sofubi figures of Moyoco Anno and Hideaki Anno from "Kantoku Fuyukitodoki," a sofubi of Yosuke Kubozuka as King from "I.W.G.P.," and a "Chatty Ijirii-kun" figure by Ijirii Okada. Some items are display-only or may already be sold out.

Jul 17

Spider-Man Brand New Day Happy Kuji Set for August 7 Release

Sunny Side Up announced a Happy Kuji lottery commemorating the Marvel film Spider-Man: Brand New Day. On sale from August 7, 2026, at FamilyMart, Lawson, Ministop, Ito-Yokado, hobby shops, and online. Prizes include a Spider-Man Swing Statue (A prize), a Hulk Diorama Statue (Last prize), T-shirts, tote bags, figure card holders, acrylic stands, keychains, posters, rubber collections, and card sets across nine grades.

Jul 15

Spider-Man: Brand New Day Character Chart Reveals Villains and Allies

Marvel released a character relationship chart and a special video for Spider-Man: Brand New Day, set four years after No Way Home. The chart introduces villains including a mind-manipulating hooded figure, Scorpion, The Hand, Boomerang, Tarantula, and Tombstone, as well as allies Hulk and Punisher. The video suggests the hooded figure knows about Peter Parker and MJ's erased relationship, putting them in danger.

Jul 10

Tom Holland Thanks Mrs. GREEN APPLE for Spider-Man: Brand New Day Song

The dubbed version trailer for Spider-Man: Brand New Day has been released, featuring the theme song 'Brand New' by Mrs. GREEN APPLE. The trailer reveals Peter Parker's life four years after No Way Home, now facing a physical mutation caused by the pressure of being Spider-Man. The band met with Marvel Studios president Kevin Feige and director Destin Daniel Cretton to create the song. Tom Holland thanked the band members by name in a video message, calling the song 'wonderful.'

Jul 8

Tom Holland Performs Own Stunts in 'Spider-Man: Brand New Day' With Minimal CG

A new behind-the-scenes video for 'Spider-Man: Brand New Day' shows Tom Holland performing most stunts himself with almost no CG, as director Destin Daniel Cretton praises his physical abilities. The film recreates Marvel comic covers in its battle scenes and follows Peter Parker four years after the events of 'No Way Home'.

Jul 3

Mrs. GREEN APPLE to Perform Japanese Theme Song for Spider-Man: Brand New Day

Mrs. GREEN APPLE will provide the Japanese theme song for the film 'Spider-Man: Brand New Day,' which opens in Japan and the US on July 31. The band's new track, 'Brand New,' was written and composed by vocalist and guitarist Motoki Ohmori. It will play over the end credits of the Japanese dubbed version. The collaboration was announced via a video message from Marvel Studios President Kevin Feige. The band members visited Sony Pictures Studios in Los Angeles in February to meet with Feige, producer Amy Pascal, and music supervisor Dave Jordan. They also held online meetings with director Destin Daniel Cretton. Feige said the band is his favorite and that he felt their love for Spider-Man during discussions in LA and Tokyo. Ohmori said he wanted to convey the love and significance of the Japanese theme song as a fan of the MCU. The song's chorus includes the phrase 'I love you no saki e' (beyond I love you), inspired by the hand sign Spider-Man makes when shooting webs, which is also a global sign for 'I love you.' The film is set four years after 'Spider-Man: No Way Home' and follows a lonely Peter Parker facing a new threat.

Jul 1

Tom Holland's Spider-Man and Lionel Messi Team Up in Promo Video

A new promotional video for Spider-Man: Brand New Day shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe. Messi uses a Spider-Man tracking app, then web-swings with the hero. The film releases July 31 simultaneously in Japan and the US.

Jul 1

Shueisha and Marvel Manga Collaboration Titles To End Sales September 30

Shueisha announced on July 1 that its contract with Walt Disney Japan for Marvel character manga adaptations will end September 30. Affected titles include Deadpool: Samurai, Spider-Man: Bonds, Spider-Man: Octopus Girl, and two collections. Physical copies will sell only while stocks last; digital versions will be removed from e-book stores by September 30.

Jun 27

Spider-Man: Brand New Day Gets 7 Premium Format Screenings, First Shot For SCREENX Film

The upcoming Tom Holland Spider-Man film, set four years after No Way Home, will screen in seven premium large formats totaling 12 versions when it opens in Japan and the U.S. on July 31. The formats include SCREENX, 4DX, ULTRA 4DX, MX4D, Dolby Cinema, and Dolby Atmos, plus standard 2D. Notably, this is the first film in history produced as a "Shot For SCREENX" project, meaning it was designed from the planning stage and shot with SCREENX-specific cameras. IMAX is not among the announced formats. Director Destin Daniel Cretton said in a video that the SCREENX team was on set shooting exclusive footage, calling the result "very unique." The cast alongside Holland includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The second round of advance ticket cards with clear cards goes on sale July 3.

Jun 11

New 'Spider-Man: Brand New Day' Photos Reveal Punisher and MJ

Four new scene photos from 'Spider-Man: Brand New Day' show Peter Parker in spider webs, a new Spider-Man suit, Frank Castle as the Punisher, and MJ standing next to Spider-Man. The film is set four years after 'No Way Home' and releases July 31 in Japan and the U.S.

Jun 9

Threezero Opens Pre-Orders for DLX Spider-Man Symbiote Suit Figure

Threezero has opened pre-orders for a DLX action figure of the Symbiote Suit (Peter Parker) from Marvel's Spider-Man 2. The 15 cm figure features about 40 points of articulation, alloy joints, and a glossy finish. A limited edition with bonus parts is available exclusively at the threezero store.