Spider-Man: Brand New Day, starring Tom Holland, opens in Japan and the US on July 31, 2026, and is in the middle of a promotional push that includes a Japanese theme song by Mrs. GREEN APPLE, a Happy Kuji lottery, and a PUBG MOBILE collaboration. The film is set four years after No Way Home and features a large rogues' gallery, with merchandise and tie-ins rolling out across multiple formats.
Spider-Man: Brand New Day is the current center of the franchise, a film set four years after No Way Home. It follows a lonely Peter Parker facing a physical mutation and a new threat, with a character chart introducing villains like Scorpion, The Hand, Boomerang, Tarantula, and Tombstone, plus allies Hulk and Punisher. The film opens July 31 in Japan and the US, and its promotional campaign has been unusually deep, with Tom Holland performing his own stunts and the production recreating Marvel comic covers in battle scenes.
The film's Japanese theme song, 'Brand New' by Mrs. GREEN APPLE, was shaped directly by Marvel Studios. The band met with Kevin Feige, Amy Pascal, and Destin Daniel Cretton before writing the song, which plays over the end credits of the Japanese dubbed version. The song's chorus, 'I love you no saki e,' is inspired by Spider-Man's web-shooting hand sign, a detail that nearly led Holland to spoil a scene in a talk video. The band performed at the Tokyo premiere and was invited to the Los Angeles world premiere.
Merchandise and tie-ins have expanded across multiple lines. Medicom Toy released a BE@RBRICK CHASE blind box set based on the film with six variants, and its 30th anniversary exhibition showed new Spider-Man figures. Threezero opened pre-orders for a Symbiote Suit figure from Marvel's Spider-Man 2. Sunny Side Up announced a Happy Kuji lottery with prizes referencing the film. PUBG MOBILE launched a collaboration starting July 30. The film's release also lifted Steam player counts for the PC versions of Insomniac's Spider-Man games, with Marvel's Spider-Man Remastered rising from 3,703 to 17,606 concurrent players. The film's opening gross reached $927 million worldwide, second only to Avengers: Endgame's $1.2 billion, per Variety.
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Amazon Japan's Merch on Demand print-on-demand service now carries Spider-Man: Brand New Day apparel. The lineup includes five T-shirt designs and five hoodie designs, priced from ¥2,400 to ¥6,020. T-shirts come in men's XS to 3XL, ladies M to L, and kids 100 to 150 sizes, while hoodies run unisex S to 2XL. Color options range from a few choices on some items to twenty on others.
Sunny Side Up's Happy Kuji lottery featuring Spider-Verse BE@RBRICKs launches September 2026. The SP prize is a 400% size Spider-Man TYPE-A figure, while the L@ST prize is a 400% Spider-Gwen TYPE-A. The lineup includes 25 Bearbrick Prize 100% figures and six Pair Box Prize two-figure sets, covering characters like Miles Morales, Gwen Stacy, Spider-Punk, and Spider-Man 2099.
Amazon's "Smile SALE," running from August 29 to September 3, 2026, applies discounts to official graphic apparel sold on Amazon Merch on Demand. Eligible T-shirts are 10% off, with an additional 15% OFF coupon for a combined 25% discount, and a bulk purchase coupon that can raise the total to 30% off. Dengeki Hobby Web selected best-selling items from the sale's feature page, all of which sold over 100 units in the past month. Among the featured shirts are Marvel Studios' "Spider-Man: Brand New Day" designs, including the Delmar's Deli Logo, Vintage Paris Premiere Fan Event, Webs Between Buildings, and Big Logo versions, each priced at 2,160 yen. Disney and Pixar's "Toy Story 5" Logo Character Collection and Sid Skull designs are also included at the same price. Other picks span "Project Hail Mary," "Ghostbusters," "Fallout," The Rolling Stones, and Fender. All shirts are available in multiple colors and sizes, including men's, women's, and kids. A separate article will cover "Star Wars: The Mandalorian" T-shirts in a second edition.
Hot Toys is launching a line of Fortnite merchandise at a free event in Akihabara, Tokyo, running from August 15 to September 13, 2026. The FORTNITE HOT TOYS GLOBAL LAUNCH EVENT at Bellesalle Akihabara will display the new John Jones the First 1/6 scale figure, limited to 3,000 units worldwide, and sell other items ahead of general release. The figure, priced at 55,000 yen, stands about 32 cm tall with over 25 points of articulation, an eye movement gimmick, and silicone arms for seamless joints. It includes weapons like a rocket launcher and tactical shotgun, plus accessories such as an Orange Flopper and a skin redemption code for the game. The event also features eight types of Cosbi deformed figures at 2,800 yen each, a 1/1 scale Victory Crown at 28,000 yen, three Mega Mi Style 1/9 scale statues at 9,800 yen each, and eight Petit Replica accessory packs at 3,800 yen each. All products except the John Jones figure will be sold at the venue before general sales.
Medicom Toy is releasing a BE@RBRICK CHASE line based on Spider-Man: No Way Home as a blind box set with six variants. The lineup includes the Upgraded Suit, Integrated Suit, Black & Gold Suit, Final Suit, The Amazing Spider-Man, and Friendly Neighborhood Spider-Man. Each figure stands about 7 cm tall and costs 1,000 yen. The set ships in August 2026.
After the July 31 release of the film Spider-Man: Brand New Day, concurrent player counts for the PC versions of Marvel's Spider-Man Remastered, Marvel's Spider-Man 2, and Marvel's Spider-Man: Miles Morales rose, according to SteamDB. Marvel's Spider-Man Remastered went from 3,703 players on July 29 to 17,606 by August 5. The film's opening gross reached $927 million worldwide, second only to Avengers: Endgame's $1.2 billion, per Variety.
Jon Bernthal, who plays the Punisher in the film Spider-Man: Brand New Day, said at a global press conference that he and the creative team worried about how the character could work in a G-rated film. They aimed for a convincing tone that lets the violent Punisher exist in both worlds.
At the Tokyo premiere for 'Spider-Man: Brand New Day' on July 30, Mrs. GREEN APPLE appeared as special guests. The band performed the Japanese theme song 'Brand New', which was written after meetings with Marvel Studios president Kevin Feige, producer Amy Pascal, and director Destin Daniel Cretton. Vocalist Motoki Omori said they put 120% of their feelings into the song.
At the global press conference for Spider-Man: Brand New Day, Sadie Sink discussed her unrevealed secret character. Producer Amy Pascal said audiences will be surprised. Marvel Studios president Kevin Feige revealed Sink was cast without an audition, chosen unanimously by the production team after a co-producer suggested her.
KRAFTON JAPAN announced a limited-time collaboration between PUBG MOBILE and Sony Pictures' film Spider-Man: Brand New Day, starting July 30, 2026. The Version 4.5 update adds a Central Square area, Spider-Man-themed items like Peter Parker's Gloves and Hoodie, cinematic photo spots, and CRAFTGROUND support, running until September 2.
Marvel Comics is partnering with Kadokawa for a series of original manga volumes, starting with tokitokoro's "Spider-Man of Shibuya" and a Spider-Gwen series by Ryūsei Yamada. Serialization begins before the end of 2026. The collaboration follows the end of Marvel's contracts with Shueisha and Sho-Pro Books, and comes as Marvel Editor-in-Chief C.B. Cebulski moves to oversee Asia Originals.
Medicom Toy opened its 30th anniversary exhibition at Space O in Omotesando Hills, Tokyo, on July 25, 2026, running through July 30. The event, which is free to attend, features a larger-than-usual lineup of new products across the company's major lines, including MAFEX, BE@RBRICK, UDF, and sofubi figures. The MAFEX series saw its first public display of a Neo action figure from "The Matrix," alongside new entries based on Batman, Superman, Spider-Man, and Star Wars characters. The sofubi lineup added figures from the SUPER MANGA POWERS line, including Superman (Batman: Hush version) and Spider-Man (Classic Costume version), as well as new X-Men, Batman, and Kamen Rider figures. The UDF series announced a reissue of the sold-out Grogu figure from "The Mandalorian." Commemorative items for sale include a BE@RBRICK of Toshio Aoshima from "Bayside Shakedown," sofubi figures of Moyoco Anno and Hideaki Anno from "Kantoku Fuyukitodoki," a sofubi of Yosuke Kubozuka as King from "I.W.G.P.," and a "Chatty Ijirii-kun" figure by Ijirii Okada. Some items are display-only or may already be sold out.
Sunny Side Up announced a Happy Kuji lottery commemorating the Marvel film Spider-Man: Brand New Day. On sale from August 7, 2026, at FamilyMart, Lawson, Ministop, Ito-Yokado, hobby shops, and online. Prizes include a Spider-Man Swing Statue (A prize), a Hulk Diorama Statue (Last prize), T-shirts, tote bags, figure card holders, acrylic stands, keychains, posters, rubber collections, and card sets across nine grades.
Marvel released a character relationship chart and a special video for Spider-Man: Brand New Day, set four years after No Way Home. The chart introduces villains including a mind-manipulating hooded figure, Scorpion, The Hand, Boomerang, Tarantula, and Tombstone, as well as allies Hulk and Punisher. The video suggests the hooded figure knows about Peter Parker and MJ's erased relationship, putting them in danger.
A special talk video for 'Spider-Man: Brand New Day' features Tom Holland, Zendaya, Jacob Batalon, and Japanese band Mrs. GREEN APPLE, who wrote the theme song 'Brand New.' Holland nearly spoils a scene inspired by the song before Zendaya and Batalon stop him. The band is invited to the Los Angeles world premiere.
The dubbed version trailer for Spider-Man: Brand New Day has been released, featuring the theme song 'Brand New' by Mrs. GREEN APPLE. The trailer reveals Peter Parker's life four years after No Way Home, now facing a physical mutation caused by the pressure of being Spider-Man. The band met with Marvel Studios president Kevin Feige and director Destin Daniel Cretton to create the song. Tom Holland thanked the band members by name in a video message, calling the song 'wonderful.'
A new behind-the-scenes video for 'Spider-Man: Brand New Day' shows Tom Holland performing most stunts himself with almost no CG, as director Destin Daniel Cretton praises his physical abilities. The film recreates Marvel comic covers in its battle scenes and follows Peter Parker four years after the events of 'No Way Home'.
Mrs. GREEN APPLE will provide the Japanese theme song for the film 'Spider-Man: Brand New Day,' which opens in Japan and the US on July 31. The band's new track, 'Brand New,' was written and composed by vocalist and guitarist Motoki Ohmori. It will play over the end credits of the Japanese dubbed version. The collaboration was announced via a video message from Marvel Studios President Kevin Feige. The band members visited Sony Pictures Studios in Los Angeles in February to meet with Feige, producer Amy Pascal, and music supervisor Dave Jordan. They also held online meetings with director Destin Daniel Cretton. Feige said the band is his favorite and that he felt their love for Spider-Man during discussions in LA and Tokyo. Ohmori said he wanted to convey the love and significance of the Japanese theme song as a fan of the MCU. The song's chorus includes the phrase 'I love you no saki e' (beyond I love you), inspired by the hand sign Spider-Man makes when shooting webs, which is also a global sign for 'I love you.' The film is set four years after 'Spider-Man: No Way Home' and follows a lonely Peter Parker facing a new threat.
A new promotional video for Spider-Man: Brand New Day shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe. Messi uses a Spider-Man tracking app, then web-swings with the hero. The film releases July 31 simultaneously in Japan and the US.
Shueisha announced on July 1 that its contract with Walt Disney Japan for Marvel character manga adaptations will end September 30. Affected titles include Deadpool: Samurai, Spider-Man: Bonds, Spider-Man: Octopus Girl, and two collections. Physical copies will sell only while stocks last; digital versions will be removed from e-book stores by September 30.
The upcoming Tom Holland Spider-Man film, set four years after No Way Home, will screen in seven premium large formats totaling 12 versions when it opens in Japan and the U.S. on July 31. The formats include SCREENX, 4DX, ULTRA 4DX, MX4D, Dolby Cinema, and Dolby Atmos, plus standard 2D. Notably, this is the first film in history produced as a "Shot For SCREENX" project, meaning it was designed from the planning stage and shot with SCREENX-specific cameras. IMAX is not among the announced formats. Director Destin Daniel Cretton said in a video that the SCREENX team was on set shooting exclusive footage, calling the result "very unique." The cast alongside Holland includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The second round of advance ticket cards with clear cards goes on sale July 3.
A special visual for Spider-Man: Brand New Day shows Spider-Man's hand pose from his own perspective, forming the universal I Love You sign. The visual will be displayed at Laforet Harajuku for one week starting June 22. The film, starring Tom Holland, opens in Japanese theaters on July 31.
Four new scene photos from 'Spider-Man: Brand New Day' show Peter Parker in spider webs, a new Spider-Man suit, Frank Castle as the Punisher, and MJ standing next to Spider-Man. The film is set four years after 'No Way Home' and releases July 31 in Japan and the U.S.
Threezero has opened pre-orders for a DLX action figure of the Symbiote Suit (Peter Parker) from Marvel's Spider-Man 2. The 15 cm figure features about 40 points of articulation, alloy joints, and a glossy finish. A limited edition with bonus parts is available exclusively at the threezero store.