Suica Penguin Years Campaign Marks 25th Anniversary With Events and Merch
JR East is running the Penguin Years initiative for fiscal 2026 to mark Suica's 25th anniversary in November. The campaign includes a LINE-based mystery solving event at ticket gates, an episode submission contest with autographed shikishi boards by creator Chiharu Sakazaki, shopping novelties at Pensta stores, and a lottery offering limited goods and JRE POINT. Details will be announced on the special website.