Monday, 28 September 2026
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Tamagotchi

The Tamagotchi franchise is in the middle of its 30th anniversary year, with Bandai pushing commemorative hardware and a wide spread of merchandise partnerships. The newest confirmed release is the Tamagotchi ring, a 28mm wearable priced at 7,700 yen with orders open on Premium Bandai and shipping in February 2027.

Synthesized from 10 Yomimono stories · updated 4d ago

Tamagotchi's 30th anniversary is the throughline of the recent coverage, and the year is mostly about physical products rather than the pet itself. Bandai announced the Tamagotchi ring on August 27, a 28mm ring-shaped device it bills as the world's smallest Tamagotchi. It is 56 percent smaller than the original, uses 64 parts, includes a color LCD, and features 30 characters from the franchise. Orders open on Premium Bandai at 7,700 yen, with shipping set for February 2027. The anniversary also reaches into fashion: a first collaboration with Maison de FLEUR covers bags and goods with ribbons, flowers, and embroidery, with eight item types going on sale Tuesday, September 22, 2026 at Maison de FLEUR stores and the STRIPE CLUB web store.

Tamagotchi Paradise, the latest model, anchors the merchandise line. Bandai Spirits announced the full prize lineup for the Ichiban Kuji lottery "Tamagotchi ~Guruguru Discovery! Tamagotchi Paradise!~" in early July, with 10 prize grades from A to Last One, each draw costing 750 yen and a July 25, 2026 release at Lawson and other stores. Prizes include a Tamagotchi Paradise-shaped alarm clock, a Deka Babymarutchi blanket-in-cushion, and a UFO light. Banpresto also made a crane game style coin case designed after Tamagotchi Paradise, holding about 25 coins and dispensing one 100 yen coin per button press, arriving at Japanese amusement centers from August 7, 2026.

On July 14, 2026, Amazon.co.jp's Toys New Arrivals Ranking put Tamagotchi Paradise White Glacier and Orange Tropics at second and third, behind Toy Story 5 merchandise. Bandai Spirits added Mametchi and Kuchipatchi to its flocked mofamofy figure line, with reservations opening July 1, 2026 at 4,400 yen each and a December 2026 release. The franchise's anime also reappeared in streaming: ABEMA ran the first Tamagotchi! series, which aired from 2009 to 2012, in a free marathon starting August 17, 2026 as part of a Heisei girls' anime week.

Key facts

Anniversary milestone
The franchise is marking its 30th anniversary with the ring featuring 30 popular characters. ↗
Tamagotchi ring size
28mm ring-shaped device, 56 percent smaller than the original, with 64 parts and a color LCD. ↗
Tamagotchi ring price and shipping
7,700 yen, orders on Premium Bandai, shipping in February 2027. ↗
Maison de FLEUR collaboration date
Eight item types on sale Tuesday, September 22, 2026 at Maison de FLEUR stores and the STRIPE CLUB web store. ↗
Ichiban Kuji details
10 prize grades from A to Last One, each draw 750 yen, released sequentially from July 25, 2026 at Lawson and other stores. ↗
Banpresto coin case
Crane game style coin case designed after Tamagotchi Paradise, holds about 25 coins, dispenses one 100 yen coin per press, arriving at amusement centers from August 7, 2026. ↗
mofamofy figures
Mametchi and Kuchipatchi flocked figures about 90 to 100mm tall, 4,400 yen each, reservations from July 1, 2026, release December 2026. ↗
Amazon ranking placement
Tamagotchi Paradise White Glacier and Orange Tropics took second and third in the Amazon.co.jp Toys New Arrivals Ranking for July 14, 2026. ↗
ABEMA marathon
The first Tamagotchi! series, which aired from 2009 to 2012, ran as a marathon starting August 17, 2026, free for one week after broadcast. ↗
Kawada nanoblock
Kawada featured nanoblock sets for Pokemon, Moomin, Tamagotchi, and Evangelion at TOKYO Toy Show 2026. ↗

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Facts

Noted
The Tamagotchi! marathon starts at 1:00 p.m. on August 17 · 2026-08-14
Noted
featuring the first series that aired from 2009 to 2012 · 2026-08-14
Noted
Each work will be available for free for one week after broadcast · 2026-08-14
Noted
The flocked figures, about 90-100mm tall and each holding a bouquet with flower meanings tied to the character's personality, open for reservations on July 1, 2026, priced at 4,400 yen each, with a December 2026 release. · 2026-06-30
Announced
Mametchi and Kuchipatchi figures in the mofamofy line · 2026-06-30

Connections

Produces of
bandai, bandai spirits

Structured graph also available as JSON at /public/entities/tamagotchi. CC BY 4.0.

All coverage

Sep 21

Tamagotchi Marks 30th Anniversary with Maison de FLEUR Bag Collaboration

Bandai's Tamagotchi franchise is marking its 30th anniversary with a first collaboration with the brand Maison de FLEUR, covering bags and goods decorated with ribbons, flowers, and embroidery. Eight item types go on sale Tuesday, September 22, 2026 at Maison de FLEUR stores nationwide and on the web store STRIPE CLUB, with the EC listing opening at 12:00 that day. Characters including Mametchi, Mimitchi, and Memetchi appear in the designs.

Aug 29

Bandai Unveils Tamagotchi Ring, the World's Smallest Wearable Tamagotchi

Bandai announced the Tamagotchi ring on August 27, a 28mm ring-shaped device billed as the world's smallest Tamagotchi. It is 56% smaller than the original, uses 64 parts, and includes a color LCD. It features 30 popular characters for the franchise's 30th anniversary. Orders open on Premium Bandai, priced at 7,700 yen, with shipping in February 2027.

Aug 27

ABSOLUTE ACT Strike Freedom Gundam Debuts at TOKYO Toy Show 2026

Bandai Spirits is launching a new Gundam figure brand called ABSOLUTE ACT, built around the ABSOLUTE ACTION SYSTEM for articulation. The first entry is the Strike Freedom Gundam from Mobile Suit Gundam SEED DESTINY, which received its world first display at TOKYO Toy Show 2026, running from August 27 to August 30, 2026. The approximately 185mm tall ABS/PVC figure features movable mechanisms in the neck, shoulders, and waist, plus a waist rail mechanism and shoulder pull-out mechanism for dynamic posing. It includes a high-energy beam rifle, two beam sabers, a connected saber handle, two beam shields, interchangeable wrist parts, and a base with a bendable support rod. Reservations begin August 27, 2026, at general retail stores, with release scheduled for March 2027 at 16,500 yen including tax. TOKYO Toy Show 2026's first two days are trade-only, with public access on August 29 and 30. The show also featured other Gundam items at the Bandai Spirits booth, including Gundam Miximize Gundam Zero and HG 1/144 Gundam Zero.

Aug 27

TOKYO Toy Show 2026 Roundup: Godzilla, One Piece, Pokemon, and More

Dengeki Hobby Web's TOKYO Toy Show 2026 breaking reports covered a wide range of first-time displays and new items across multiple manufacturer booths. Studio Sota showed its official mascot character "Bani Pockle" collection figure (tentative) for the first time, alongside a miniature tooth model, "Ketsurikuko -Arachne- Rebirth," and more. Toho's Godzilla booth featured new items centered on 'Godzilla -0.0', including five new DESKTOP MONSTER series figures and SPLASH MONSTER items. MegaHouse displayed Godzilla Petit Rama DX and One Piece Petit Rama figures, plus "Tobimasu" from Dragon Ball and Jujutsu Kaisen. Hot Toys unveiled its original brand Lab C's new "UFO" and "Bubble B" items, along with a voice-functioning Stitch puppet. HAPPINET showed an RC Godzilla with moving parts and smoke-blowing gimmick, a JGSDF Type 10 tank, and "Gulliver Adventure." Kawada featured nanoblock sets for Pokemon, Moomin, Tamagotchi, and Evangelion. SOOTANG HOBBY displayed Wuthering Waves figures for Japan and keycaps with Sanrio and Harry Potter designs. Re-Ment showed miniature figures collaborating with Pokemon, Sanrio, Animal Crossing, and Kura Sushi.

Aug 14

ABEMA to Marathon Broadcast Aikatsu!, Tamagotchi!, Shugo Chara! for Free

ABEMA announced on August 14 that it will hold a "Heisei Girls' Anime Special" as the third week of its August "Anime 200 Titles Free Festival Every Week" project. Starting late on August 16, the streaming service will run marathon broadcasts of Aikatsu!, Tamagotchi!, and Shugo Chara! on its Family Anime 3 channels. Each work will be available for free for one week after broadcast. The Aikatsu! marathon begins at 2:30 a.m. on August 17 and covers all 178 episodes of the first through fourth seasons, plus the first film, Aikatsu! The Movie. The Tamagotchi! marathon starts at 1:00 p.m. on August 17, featuring the first series that aired from 2009 to 2012, including the "Lovely Tamatomo Arc," "Happy Harmony Arc," and "Collect Tama Heart Arc." The Shugo Chara! marathon begins at 11:00 p.m. on August 17, covering the first and second seasons of the anime based on PEACH-PIT's manga from the girls' magazine Nakayoshi. The festival runs four consecutive weeks in August, offering about 200 popular anime titles for free with a different theme each week.

Aug 8

Tamagotchi Paradise Crane Game Coin Case Drops From Banpresto

Banpresto is releasing a crane game style coin case designed after Tamagotchi Paradise. Pressing a button dispenses one 100 yen coin at a time. The case holds about 25 coins and features characters like Mametchi and Kuchipatchi. It arrives at amusement centers in Japan starting August 7, 2026.

Jul 12

Ichiban Kuji Tamagotchi Paradise Kuji Launches July 25 With Alarm Clock And Big Cushion

The Ichiban Kuji "Tamagotchi ~Guruguru Discovery! Tamagotchi Paradise!~" will be released sequentially from July 25, 2026 at Lawson and other stores. The kuji features 10 prize grades from A to Last One, with each draw costing 750 yen. Prizes include a Tamagotchi Paradise-shaped alarm clock, a Deka Babymarutchi blanket-in-cushion, a UFO light, and other decorative and practical items.

Jul 7

Ichiban Kuji Tamagotchi Paradise Lineup Revealed With Alarm Clock, Blanket, UFO Light

Bandai Spirits has announced the full prize lineup for the Ichiban Kuji Tamagotchi ~Guruguru Discovery! Tamagotchi Paradise!~ lottery, including a Tamagotchi Paradise-shaped alarm clock, a Dekabebimamatchi blanket in cushion, and a UFO light. The 750-yen lottery will be available sequentially from July 25, 2026. The Last One prize is a Ferris Wheel tape cutter.