PUMA and Tamagotchi Mark 30th Anniversary With Six-Piece Speedcat Collection
PUMA Japan will release the PUMA x TAMAGOTCHI collection starting Friday, November 13, 2026, marking the Tamagotchi's 30th anniversary.
1 source 12m ago
Reporting from 1 source: Nijimen.
Why it matters
Bandai's anniversary push runs through footwear and apparel rather than a new device, and PUMA gives the handheld pet a place on a classic low-profile sneaker silhouette.
Key Facts
- PUMA Japan will release the PUMA x TAMAGOTCHI collection sequentially from Friday, November 13, 2026.
- The collection has six styles: two Speedcat sneaker colors, four apparel pieces, and one bag.
- The SPEEDCAT TAMAGOTCHI retails at 16,500 yen including tax in two colors.
- Apparel prices range from 7,150 yen to 12,100 yen including tax.
- Tamagotchi was released on November 23, 1996 and marks its 30th anniversary in 2026.
The lineup has six styles: Speedcat sneakers in two colors at 16,500 yen, four apparel pieces from 7,150 to 12,100 yen, and one bag. The Speedcat carries a Tamagotchi-motif charm, and the crewneck sweatshirt uses a tag motif shaped like the device.
The Speedcat upper uses natural leather with PUMA's Formstrip on the side, and the shoe is priced at 16,500 yen including tax under product number 403735. The apparel line covers a full-zip hooded jacket at 12,100 yen, an oversize crew sweatshirt at 10,450 yen, a hooded long-sleeve top at 7,150 yen, and sweatpants. The hooded jacket puts Tamagotchi-motif tape on the sleeves and a large design on the back; the bag's logo section is lined with characters. Tamagotchi was released on November 23, 1996.
- SPEEDCAT TAMAGOTCHI: 16,500 yen, two colors, natural leather upper with a Tamagotchi-motif charm
- PUMA X TAMAGOTCHI FZ HOODED JKT: 12,100 yen, three colors, Tamagotchi tape on sleeves and back motif
- PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT: 10,450 yen, three colors, tag motif based on the Tamagotchi device
- PUMA X TAMAGOTCHI HOODED LS TEE: 7,150 yen, three colors
- Sweatpants: part of the four apparel styles priced from 7,150 to 12,100 yen
- Mini Grip Bag: one bag style with Tamagotchi characters on the logo section
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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