Touken Ranbu ONLINE is actively running cross-promotional campaigns in mid-2026, including a collaboration with ROUND1, a J.League cheer captain project, and a new sword warrior tied to the upcoming puzzle spin-off Touken Ranbu Puzzgiri.
In mid-2026, Touken Ranbu ONLINE is sustaining its 11th year with a series of promotional campaigns that extend the game into physical retail, sports, and upcoming spin-off titles. The ROUND Ichimonji Campaign, announced in June and running from July 17 to October 18, 2026, ties the Fukuoka Ichimonji sword group to the bowling and karaoke chain ROUND1 through a pun on the word 'one.' The campaign includes collaboration menus, packs, bowling events with recorded voice by Shunichi Kojima, and limited merchandise at 93 locations nationwide. A separate announcement from Round One confirmed the same dates and a key visual featuring Fukuoka Ichimonji, Mikazuki Munechika, and the initial sword, with a catchphrase linking the chain's name to the character.
Also in June, the Shutsujin! J.League Ouen Honmaru project named 20 sword warriors as cheer captains for all 20 J1 clubs for the 2026/27 season, with illustrations by lack. The collaboration opened a special site and began advance goods sales, with stadium events starting in October. Bandai Spirits released the second and third waves of its Chibigurumi plush toy series as prize items on June 23, adding ten characters including Mikazuki Munechika and Yamatonokami Yasusada, with fourth and fifth waves planned for August 2026.
In July, EXNOA added the great tachi Momotaro Sukesada to Touken Ranbu ONLINE through a collaboration campaign tied to pre-registration for Touken Ranbu Puzzgiri. Players can obtain a Special Exchange Ticket from a designated page to guarantee the sword. The voice actor and implementation date have not been announced.
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EXNOA announced a new sword warrior, Momotaro Sukesada, for Touken Ranbu ONLINE. The great tachi is obtainable through a collaboration campaign tied to pre-registration for Touken Ranbu Puzzgiri. Players can acquire a Special Exchange Ticket from a designated page to guarantee the sword. The voice actor and implementation date are to be announced.
Touken Ranbu ONLINE is collaborating with bowling and karaoke chain ROUND1 from July 17 through October 18, 2026. The ROUND Ichimonji Campaign features collaboration menus, packs, bowling events with recorded voice by Shunichi Kojima, and limited goods at select stores nationwide.
Round One and Touken Ranbu ONLINE will hold a collaboration campaign titled "ROUND One Character Campaign" from July 17 to October 18, 2026. The campaign was announced on Round One's official website and X account. The key visual features Fukuoka Ichimonji, Mikazuki Munechika, and the initial sword. The campaign name combines "ROUND1" with the sword warrior Fukuoka Ichimonji, and the catchphrase is "Enjoy ROUND '1' with Fukuoka Ichimonji!" The campaign will take place at Round One amusement facilities nationwide, which offer activities such as bowling and arcade games. Details about prizes and specific campaign content have not yet been announced and will be released later. Social media reactions included comments like "I'll go bankrupt..." and "Alright, let's go!"
The Touken Ranbu ONLINE and J.League collaboration project Shutsujin! J.League Ouen Honmaru opened a special site and began advance goods sales. Twenty sword warriors from the game serve as cheer captains for all 20 J1 clubs for the 2026/27 season, with illustrations by lack. Collaboration events at stadiums start in October.
Bandai Spirits is releasing the second and third waves of its Chibigurumi plush toy series for Touken Ranbu Online as prize items. The second wave includes Mikazuki Munechika, Odotari, Yamatonokami Yasusada, Kote Kiri E, and Buzen E. The third wave includes Ichigo Hitofuri, Yakushi Tosiro, Izuminokami Kanesada, Horikawa Kunihiro, and Tsurumaru Kuninaga. Both waves launch June 23, with fourth and fifth waves planned for August 2026.