WEBTOON is actively expanding into original IP partnerships with major entertainment companies, launching AI-powered creation tools, and growing its animation production arm through Webtoon Productions.
WEBTOON has deepened its strategy of partnering with major entertainment franchises to produce original vertical-scroll webcomics. At San Diego Comic-Con in July 2026, Marvel and WEBTOON announced three original series created exclusively for the platform: Tony's Girl, That Time Deadpool Fell Into WEBTOON...and Found The Longest Title of All Time!!!, and X-Men Korea. This follows a May 2026 partnership with Paramount that produced two original Star Trek webcomic series, Stargazers and Recollection, marking the franchise's first expansion into the vertical-scroll format.
On the technology side, WEBTOON launched two new apps in June and July 2026. Cuts Make, released in June, lets users create short-form animated videos using officially licensed webtoon IP, with nine titles available at launch including Romance 101 and Omniscient Reader's Viewpoint. In July, the company launched byUs, an AI-powered story chat service that lets users create stories by interacting with characters from creator-approved webtoon IPs. byUs launched with the webtoon Ctrl+Alt+Resign and is currently available only in Korea, following the earlier Character Chat chatbot that exceeded 100 million messages by June 2025.
Webtoon Productions, the animation arm of WEBTOON Entertainment, continues to develop animated adaptations. In June 2026, it partnered with French studio OuiDo! Productions to develop an animated series based on Emma Krogell's fantasy webtoon Lumine, with Bryan Q. Miller attached as showrunner and co-writer. The project was introduced at the Annecy International Animation Film Festival's Mifa market. Separately, the 2026 World Webtoon Awards, organized by Korea's Ministry of Culture, Sports and Tourism and KOCCA, opened reader nominations from June 15 to July 24, introducing cash prizes for the first time and adding a category for international works, with the ceremony set for December 2 in Seoul.
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Marvel Comics and WEBTOON announced three original webcomic series created exclusively for the WEBTOON platform during Marvel's Next Big Thing panel at San Diego Comic-Con on Friday. The slate includes Tony's Girl, That Time Deadpool Fell Into WEBTOON...and Found The Longest Title of All Time!!!, and X-Men Korea, all designed for vertical-scroll reading.
Naver WEBTOON launched byUs, an AI-powered story chat service that lets users create stories by interacting with characters from creator-approved webtoon IPs. The service offers Original Stories and Fan Stories, with features like AI-suggested replies and contextual images. It launched with the webtoon Ctrl+Alt+Resign and is currently available only in Korea. The service follows the earlier Character Chat chatbot, which exceeded 100 million messages by June 2025.
Webtoon Entertainment's Webtoon Productions has partnered with French studio OuiDo! Productions to develop an animated series based on Emma Krogell's fantasy webtoon Lumine. The project will be introduced at the Annecy International Animation Film Festival's Mifa market. Bryan Q. Miller will serve as showrunner and co-writer.
Naver Webtoon has launched Cuts Make, a new app that lets users create short-form animated videos using officially licensed webtoon IP. The app features Character Meme and Webtoon MV tools, with nine titles available at launch including Romance 101 and Omniscient Reader's Viewpoint. It is available on Google Play in Korea with an iOS release pending.
The 2026 World Webtoon Awards, organized by Korea's Ministry of Culture, Sports and Tourism and KOCCA, opened reader nominations from June 15 to July 24. The awards shift to a nomination-only system, introduce cash prizes for the first time, and add a category for international works. The ceremony is set for December 2 in Seoul.
WEBTOON and Paramount have released the first of two original Star Trek webcomic series, Stargazers and Recollection, as part of a partnership announced last September. Stargazers debuted on Sunday, while Recollection is set for later this summer. Both series feature new characters and stories within established Star Trek canon.