UGREEN and Honkai: Star Rail Jiaoguang Collaboration Launches With Limited Gift Box
This collaboration marks UGREEN's second partnership with HoYoverse, extending a cross-promotional strategy that pairs the game's characters with consumer electronics, a move that blends in-game branding with real-world merchandise and in-store experiences.
Key Facts
- UGREEN and HoYoverse announced a collaboration for Honkai: Star Rail featuring the character Jiaoguang, the second such partnership after Genshin Impact.
- The collaboration includes five products with limited designs: two mobile batteries, a fast charger, a retractable USB-C cable, and a smart tracker.
- A limited gift box is available for 24,980 yen, containing four collaboration products and four Jiaoguang goods (acrylic stand, can badge, hologram ticket, gadget pouch).
- A 5% off coupon code INSIDE01 is valid on all six collaboration items until July 31, 2026.
- In-store events at three Tokyo venues from July 10 to 20, 2026, include a cosplay photo session with Jiaoguang cosplayer Tsukune Tsukimi at Yodobashi Camera Multimedia Akiba.
Reporting from 3 sources: Game Spark, Inside, Anime Anime.
UGREEN, a global technology company, has announced its second collaboration with HoYoverse, this time for Honkai: Star Rail. The collaboration, following a previous one with Genshin Impact, centers on the character Jiaoguang and is themed "Charge up for the next frontier." It includes five products with limited designs: two types of mobile batteries, a fast charger, a retractable USB-C cable, and a smart tracker. A limited collector's gift box is also available for 24,980 yen, containing four collaboration products plus four Jiaoguang goods: an acrylic stand, a can badge, a hologram ticket, and a gadget pouch. A 5% off coupon code, INSIDE01, is valid on all six collaboration items until July 31, 2026. In-store events will be held at three Tokyo venues in July 2026: Yodobashi Camera Multimedia Akiba and Bic Camera Ikebukuro Main Store from July 10 to 12, and Bic Camera Shibuya Higashiguchi Store from July 18 to 20. These events will feature a cosplay photo session with Jiaoguang cosplayer Tsukune Tsukimi at Yodobashi Camera Multimedia Akiba. An SNS campaign is also running, giving away five limited gift boxes to winners selected by lottery from those who follow and repost UGREEN's official post, with entries accepted from July 4 to July 31, 2026. The collaboration products went on sale on July 1, 2026.
The collaboration products are priced individually: the MagFlow Air Magnetic Mobile Battery model is 8,480 yen, the Nexode Air Fast Charger model is 4,580 yen, the Nexode Pro Mobile Battery model is 6,480 yen, the Nexode Retractable USB-C Cable model is 2,180 yen, and the Smart Tracker Mini 2 model is 2,490 yen. All prices include tax.
At the in-store events, visitors will receive an original Jiaoguang round fan (limited quantity). Purchasers at Bic Camera locations will also get an exclusive original sticker set as an SNS posting bonus. The cosplay photo session with Tsukune Tsukimi at Yodobashi Camera Multimedia Akiba runs in 30-minute slots at 12:00, 14:00, and 16:00 each day from July 10 to 12. Participation conditions and numbered ticket distribution methods will be announced at the venue.
The three source articles use different romanizations for the character's name: Game Spark writes "Jiaoguang," Inside writes "Jiaoxing," and Anime Anime writes "Jiaolong." The character's Japanese name in the original game is 爻光.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.