VTee x hololive Collection: First Collaboration Apparel Drops August 13
This marks VTee's first collaboration project, establishing the brand's direction of reinterpreting contemporary culture as streetwear, a strategy BNN WORKS frames as "creating future vintage."
Key Facts
- The "VTee x hololive Collection" releases on Thursday, August 13, 2026, as VTee's first collaboration project.
- The collection features four hololive members: Houshou Marine, Usada Pekora, Inugami Korone, and Nekomata Okayu.
- Each member's T-shirt is priced at 9,900 yen, and the "VTee x Inugami Korone 'Sonic Costume' TEE" costs 13,200 yen.
- Pullover hoodies for each of the four members are reservation-only items priced at 28,600 yen each.
- A display and sales area will be set up at SHIBUYA TSUTAYA from August 13 to 19, with limited quantities available.
Reporting from 3 sources: KAI-YOU, Inside, PANORA.
Modern culture brand VTee, operated by BNN WORKS, will release its first collaboration project, the "VTee x hololive Collection," on Thursday, August 13, 2026. The collection features four hololive members: Houshou Marine, Usada Pekora, Inugami Korone, and Nekomata Okayu. The lineup includes T-shirts and pullover hoodies, with a key visual illustration by Reo Kizumi. Each member's T-shirt is priced at 9,900 yen, while the "VTee x Inugami Korone 'Sonic Costume' TEE" costs 13,200 yen. Pullover hoodies for each member are reservation-only items at 28,600 yen each. A stadium jacket inspired by Houshou Marine, the "Dead Ma'am's Chest" VARSITY JACKET, has been unveiled with details to be announced later. Products will be sold at the VTee Media Store starting August 13, with exact start times to be announced on VTee's official Instagram. To coincide with the release, a display and sales area will be set up within a hololive pop-up event at SHIBUYA TSUTAYA from August 13 to 19, with limited quantities available.
The collection is styled as modern streetwear rather than simple character-printed apparel. The lookbook photos place the items in nighttime urban settings such as underpasses, entertainment districts, and loading bays, paired with caps, wide pants, and layered outfits.
Illustrator Reo Kizumi, born in 1998 in Kagoshima Prefecture and based in the Kanto region, created the key visual. Kizumi works primarily on client commissions and costume design, with a stated policy of staying close to women's minds and bodies, drawing themes of admiration and glamour. Her other work includes music video illustrations, stage costume design, and original art for figures and goods.
VTee is a brand developing apparel and content around internet culture and modern media culture. On July 29, the brand announced its first collection, "LEAN INTO THE REAL." BNN WORKS describes its mission as "creating future vintage," aiming to preserve contemporary culture through co-creation with IPs, creators, artists, and fans.
The SHIBUYA TSUTAYA pop-up runs from August 13 to 19 on the first floor, where the VTee display sits within the hololive event. In-store sales will end once planned quantities are reached.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.