Office THC Opens Auditions for 2nd Generation VTubers
The audition signals office THC's expansion of its talent roster while explicitly separating agency projects from members' independent streaming income.
PANORA
VTuber
Nonono Otono Leaves Universal Music, Moves to MiliPro's In-House Label
Nonono Otono's shift from Universal Music to Million RECORDS signals MiliPro's push to centralize its music operations under its own label rather than relying on a major distributor.
PANORA
QuizKnock Junior VTuber Tokito Hatena Guests at Kimi no Quiz Manga Event
The event marks Hatena's first live audience appearance and highlights the crossover between quiz culture, VTubing, and manga adaptation promotion.
PANORA
Nijisanji's Kanae to Stream 2nd Live 'Solitude' Exclusively on Nico Nico Live
The stream marks Kanae's first solo live since 2023 and his first full album release, with a guest lineup that draws on deep connections within the Nijisanji roster.
PANORA
ReGLOSS 3rd Anniversary Oshaberi Fest Brings 1-on-1 Talks to Tokyo in September
The event extends Panorapro's Oshaberi Fest format to a hololive DEV_IS unit, offering a rare in-person 1-on-1 experience for fans of a group that has primarily engaged through digital content.
PANORA
IRyS 1st Concert 'HOPE ||: Beyond the Stars' Set for October 6 at SGC Hall Ariake
This is IRyS's first solo concert, marking a milestone for the hololive English member and expanding her live performance presence beyond group events.
hololive production (JP), PANORA
ABEMA to Stream 17 Hololive Concerts in 17-Day Marathon
The marathon gives ABEMA a curated hook to convert hololive's massive YouTube audience into paying premium subscribers by packaging archived concerts as a scheduled event.
PANORA
REJECT and Arbiter Studio Release Syusetu Kohaku Glass Mouse Pad
The collaboration shows how VTuber personal brands are being integrated into esports hardware merchandise, extending beyond streaming into physical products.
PANORA
3SKM Sets First Real Talk Event at Yokohama BUNTAI for August 22
The talk event is the unit's first in-person audience engagement, set to precede and support their debut live the following day.
PANORA
Hatsune Miku and Hoshimachi Suisei to Throw Ceremonial First Pitch
The event ties a commercial campaign for Lotte's Coolish and Sou brands to a live baseball game, bringing both a virtual singer and a VTuber into a traditional sports setting.
MoguLive
Hololive 7th Fest After-Screening Hits Theaters Nationwide With Cheering Allowed
The after-screening extends the live event's reach to a theatrical audience with the added draw of comment videos, a format hololive has used previously for delayed viewings, now permitting vocal cheering and penlights in a setting that usually restricts such audience participation.
4Gamer.net, hololive production (JP), PANORA
hololive production Teams With Birdzilla for Thailand-Exclusive Collection
The collaboration is hololive's first Thailand-exclusive physical retail push, bundling talents from three branches under a single regional theme.
hololive production (EN)
ChroNoiR 8th Anniversary Goods Launch July 17 With Pop-Up Store
The 8th anniversary event marks continued commercial support for one of Nijisanji's longest-running pairs, with a mix of standard goods and high-priced produce sets that test the premium merchandise market for VTuber units.
4Gamer.net, PANORA
Nijisanji VTuber Akina Saegusa Gets 1/7 Scale Figure From F:NEX
The figure signals a premium merchandise push for a Nijisanji liver who has already demonstrated mainstream draw with a solo arena concert.
Dengeki Hobby Web
Hololive Production, Celebrity Mahjong Crossover Launches July 15
The collaboration extends hololive production into the Taiwanese mobile game market with a physical convention presence, targeting a regional audience through a popular local game.
hololive production (EN)
Hoshimachi Suisei to Throw Ceremonial First Pitch With Hatsune Miku at ZOZO Marine Stadium
The ceremonial first pitch brings a VTuber and a virtual singer together in a live sports setting, extending a commercial collaboration into a public event at a professional baseball stadium.
KAI-YOU, PANORA
AnimeFesta Dokidoki Simultaneous Viewing Festival to Feature 100 VTubers Starting July 15
The event uses a large VTuber lineup to drive real-time shared viewing on the AnimeFesta streaming service, a strategy that blends influencer engagement with platform retention.
PANORA
Mizuki Momo Visual Novel 'Cat Cat Travel Agency' Launches on iOS and Android
The mobile release extends the reach of a visual novel that directly features a VTuber as the main character, a format the Rabbit Foot brand specializes in.
PANORA
An Open Letter Calls Christian VTubers to Accountability and Discipleship
The letter highlights a growing concern about spiritual formation and accountability in the Christian creator space, where independent streamers may lack the community and oversight traditional missionaries rely on.
Beneath the Tangles
Hoshimachi Suisei to Throw First Pitch, Hatsune Miku to Appear at Lotte Marines Game
The event brings together a Hololive VTuber and the virtual singer Hatsune Miku for a live baseball appearance, both of whom star in Lotte ice cream commercials.
Inside
CastCraft Launches Pre-Release Promotion for Game Communities Starting With Aniimo CBT
The promotion moves game marketing earlier into development by leveraging streamers as community builders from the closed beta stage, potentially changing how new titles generate pre-release awareness.
PANORA
Holo Str! Store Page Goes Live With Playtest Signups
The store page opening and playtest recruitment mark the first public milestone for the holo Indie brand, which aims to support derivative game creators under the Hololive Production umbrella.
Inside, PANORA
MECHATU-A First Mini Album 'On-Deck!' Gets Nationwide In-Store Promotions
The nationwide in-store campaign across major CD retailers signals strong corporate backing for the Nijisanji unit's debut physical release.
PANORA
Nijisanji Cherry Cherish Goods Launch July 9
Cherry Cherish is the first coordinated goods release for this specific six-liver grouping, bundling cherry and rabbit motifs across a wide price range from 350 yen cards to 3,500 yen plushies.
4Gamer.net, PANORA