Xbox Establishes XP Division To Push Game Franchises Into Film And Merchandise
Xbox is putting a named division and a former Minecraft studio lead in charge of moving its franchises into film, merchandise, events, and brand partnerships, which shifts part of the company's output away from games alone.
Reporting from 1 source: Game Spark.
Xbox has established a new division called XP, with Kareem Walters, formerly head of Mojang, as its President. Xbox CSO Matthew Ball announced it on Xbox Wire on October 8, and Xbox CEO Asha Sharma said on X that the division will help great games grow into experiences beyond games. XP covers four areas: Xbox Pictures, Xbox Products, Xbox Places, and Xbox Partnerships.
XP is led by Kareem Walters, who previously ran Mojang, the studio behind Minecraft. Xbox CSO Matthew Ball announced the division on Xbox Wire on October 8. The name refers to experience points, according to the message to employees that Xbox also published.
CEO Asha Sharma commented on X that the division will help great games grow into experiences that go beyond games. She also published a message to employees on Xbox Wire. The announcement lists four investment areas under XP.
- Xbox Pictures: film, television, and other linear storytelling
- Xbox Products: products for fans to express the franchises they love
- Xbox Places: live events, immersive experiences, attractions, broadcasting, destinations
- Xbox Partnerships: work with creators, brands, and communities on experiences and sponsorships
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Game Spark XBOXが新部門XPの設立を発表―ゲームを映画、グッズ、イベントなどの分野に広げていく