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Mattel announced the Mattel Brick Shop Microsoft Xbox Building Toy Kit, a 1/1 scale block recreation of the original Xbox console and Duke controller built from 3,509 blocks. The kit includes dioramas for Psychonauts, Halo, and The Elder Scrolls III: Morrowind, and plays the startup sequence with light and sound effects. It releases overseas on October 1 for 63,500 yen.
XBOX Game Studios released Halo: Campaign Evolved on July 29, 2026, for PC, PS5, and Xbox. Developed by Halo Studios, the title is a remake of the original Halo: Combat Evolved from 2001. The release marks the series' first appearance on a PlayStation platform, with co-op support for up to four players.
Microsoft will air the Xbox Tokyo Game Show 2026 Broadcast on September 17 at 7 p.m. JST, timed to the Tokyo Game Show 2026 opening that day. The stream will present the latest Xbox information and will run alongside the community event Xbox FanFest Tokyo. FanFest applications are open to Japan residents aged 18 and older, with free entry and an August 17 deadline.
Microsoft raised the price of every Xbox Series X and Series S model sold in Japan by 30,000 yen on August 1, 2026. The increase was confirmed at domestic retailers such as Yodobashi.com, where the Xbox Series X 1TB disc drive model now sells for 117,980 yen, the 1TB all-digital model for 109,980 yen, and the Xbox Series S 1TB all-digital model for 97,480 yen. The old prices were 87,980 yen, 79,980 yen, and 67,480 yen respectively. Microsoft had announced the worldwide revision in June, stating that 1TB models would rise by $150, though the yen amount was not specified at the time. The new prices were not yet posted on the official Xbox Japan X account or website as of the afternoon of August 1, but store listings already reflected the change. Gamers on X voiced frustration over the size of the increase, which comes amid a broader wave of hardware price hikes driven by rising storage and memory costs. Other consoles, including the PS5, Nintendo Switch 2, and Steam Deck, have also seen price increases recently.
Bethesda Game Studios published a detailed status update on its official X account on July 17, 2026, covering the development pipeline for its major franchises. The studio confirmed that Fallout 5 has entered pre-production and is being built using Creation Engine 3, the same engine powering Starfield and The Elder Scrolls VI. In addition, remastered versions of Fallout 3 and Fallout: New Vegas are in development. Bethesda also announced a new, unannounced Fallout project being co-developed with Obsidian Entertainment, the original creator of Fallout: New Vegas. The Elder Scrolls VI remains the studio's top priority, with development proceeding as planned. For Fallout 76, a major expansion called Raven Rock, set as a prequel to Fallout 3, is scheduled for 2027. The Fallout TV series is in production for a third season, and Fallout Shelter is receiving a new season of content. Bethesda stated that this year's Fallout Day broadcast will not be streamed, but a live event in Washington, D.C. is planned for 2027 to mark the series' 30th anniversary.
Multiple outlets report that several studios under Xbox Game Studios are at risk of closure, with Ninja Theory, Compulsion Games, and Double Fine named as those facing potential shutdown or forced independence. According to The Verge, Ninja Theory staff were informed of the closure on June 15, 2026, and the studio hopes a buyer can be found. Bloomberg reports that Compulsion Games and Double Fine are in discussions to leave Xbox Game Studios. The reports follow the recent resignation of Xbox Game Studios head Craig Duncan and Chief of Staff Louise O'Connor, as reported by The Game Business. These moves come after Xbox CEO Asha Sharma announced a business reset earlier this year, which included plans for large-scale layoffs and budget cuts. The studios in question were all acquired by Microsoft between 2018 and 2019. Ninja Theory had just announced a new title, 'Senua', at the Xbox Games Showcase days before the reported closure. Microsoft has not officially commented on the reports.
Xbox Chief Strategy Officer Matthew Ball revealed at Summer Game Fest 2026 that Xbox Game Pass lost millions of subscribers following a price overhaul in October 2025. The top-tier Ultimate plan nearly doubled in Japan from ¥1,450 to ¥2,750 per month. New Xbox CEO Asha Sharma, in a Fortune interview published June 10, acknowledged the price increase made the service unaffordable and said subscriber numbers are now returning to growth after a price cut in April 2026 reduced Ultimate to ¥1,550 per month. Sharma also outlined a return to Xbox console exclusives, calling it a necessary path for the platform. He said the company will start with a few representative exclusive titles and plans more as the business improves. Sharma noted that titles already announced for multi-platform release will launch as originally planned.
Sega and Atlus announced Persona 6 during the Xbox Games Showcase 2026 livestream on June 8, 2026. The reveal came in the form of a brief teaser trailer with no gameplay or release date shown. The game is confirmed for PlayStation 5, Xbox Series X|S, and PC via Steam and the Microsoft Store. The announcement was part of a larger broadcast that also included a new limited edition Xbox Series X console. Microsoft revealed the Xbox Series X 25th Anniversary Special Edition, a green translucent console with an engraved "XBOX 25" logo, scheduled for November 2026. A matching Xbox Wireless Controller 25th Anniversary Edition will launch in October 2026. The controller and console incorporate design elements from across Xbox's 25-year history. Sales in Japan have not been confirmed for the limited edition hardware.
Atlus announced during the Xbox Games Showcase 2026 livestream on June 7 that Persona 4 Revival, a full remake of the 2008 role-playing game Persona 4, will launch on February 18, 2027. The game will be available on PlayStation 5, Xbox Series X|S, Xbox PC with Xbox Game Pass, and PC via Steam. Pre-orders are now open. The remake modernizes visuals, battles, and events, according to 4Gamer.net. The original Persona 4 followed a student who moves to a rural town, investigates the urban legend of the Midnight Channel, and solves a series of murders. The game later received a Vita port titled Persona 4 Golden and inspired spin-offs including Persona 4 Arena and Persona 4: Dancing All Night. Atlus previously released a remake of Persona 3, titled Persona 3 Reload, in February 2024. The announcement was part of a broader showcase that also revealed a release date for the Fable reboot, set for February 23, 2027.
Xbox Game Studios announced during the Xbox Games Showcase 2026 livestream on June 8 that State of Decay 3 will launch in 2027. The game is the latest entry in the open-world zombie survival series developed by Undead Labs. A new gameplay trailer accompanied the announcement, showing combat against hordes of zombies and narrative scenes. The trailer confirmed that the game will be released on PC, PS5, and Xbox Series X|S. It will also be available on Xbox Game Pass from day one of release. The trailer focuses on gameplay footage, including battles against evolved zombie types. Players will lead a survivor community, making decisions about where to live, what to build, and who to welcome into their group. The announcement follows a six-year gap since the initial concept trailer for State of Decay 3, which was shown in 2020. That earlier trailer featured a zombie deer that the developers later said would not appear in the final game. The 2026 showcase provided the first substantial look at actual gameplay and a concrete release window.
ASUS announced the ROG Xbox Ally X20, a special 20th-anniversary model of its portable gaming PC, on June 1 at Computex 2026. The device upgrades the standard model's 7-inch LCD to a 7.4-inch OLED panel supporting VESA DisplayHDR 1000 and Dolby Vision, with peak brightness of 1400 nits. It adopts TMR (Tunneling Magnetoresistance) joysticks from GuliKit to reduce drift and features a deformable D-pad that switches between 4-direction and 8-direction input by rotating it 90 degrees. The chassis is translucent black, revealing gold internal components and a limited-edition badge. The SoC remains the AMD Ryzen Z2 Extreme with 24GB of memory and 1TB of storage. The device will not be sold individually; it comes as a bundle that includes the ROG XREAL R1 Edition 20 AR glasses, which project a virtual 171-inch display. The price and release date have not been announced. ASUS previously avoided OLED in the Ally series due to power consumption concerns but adopted it after finding a suitable panel.