XBOX Forms XP Division to Push Game IP into Film and Theme Parks
Microsoft announced on October 8 the establishment of XP, a division that will expand game IP into film, television, merchandise, theme parks and live events. XP has four units: XBOX PICTURES, XBOX PRODUCTS, XBOX PLACES and XBOX PARTNERSHIPS.
1 source 1d ago
Reporting from 1 source: 4Gamer.net.
Why it matters
The XP launch moves Microsoft's entertainment push from scattered efforts into one division built on acquired IP like Minecraft, Fallout and Call of Duty, even as the studio structure that grew around Game Pass is being cut back.
Key Facts
- Microsoft announced the establishment of the XP division on October 8.
- XP consists of XBOX PICTURES, XBOX PRODUCTS, XBOX PLACES and XBOX PARTNERSHIPS.
- Kayleen Walters, who led Mojang Studios, is head of the XP division.
- Microsoft set the goal of becoming the world's number one entertainment company.
- Walters worked 13 years at Lucasfilm on Star Wars franchise expansion.
Kayleen Walters, who led Mojang Studios, heads the division. Microsoft set the goal of becoming the world's number one entertainment company, while studios under it undergo closures, sales and re-independence.
The name XP comes from the game term Experience Points. The division consolidates businesses that had been spread across multiple units, turning characters and settings born in games into film, merchandise, parks and events.
Kayleen Walters spent 13 years at Lucasfilm on Star Wars franchise expansion before leading Mojang, where the Minecraft merchandise business grew to more than 250 licensees. She was also executive producer on the 2025 film A Minecraft Movie. Microsoft's stated goal for the division is to become the world's number one entertainment company.
- XBOX PICTURES: Handles film and video adaptation
- XBOX PRODUCTS: Handles related merchandise
- XBOX PLACES: Develops theme parks and live events
- XBOX PARTNERSHIPS: Promotes partnerships with companies and brands
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Sources
- 4Gamer.net Access Accepted第878回：総合エンタメブランドへの変貌を目指すXBOX