Xross Stars Enters Japan's Top 10 TCG Market Share After First Year
A talent-driven card game launched by a VTuber company has reached the same top-10 share bracket as established franchises, showing the agency and creator economy can support a competitive physical card product.
Reporting from 1 source: PANORA.
Brave group, Game & Co., and Samurai Kobo announced that the trading card game Xross Stars ranked in the top 10 by market share in Japan's domestic TCG market, based on a Media Create survey covering August 2025 to July 2026. The game features VTubers, streamers, and esports players across agency lines. It marked its first anniversary in August 2026, with events and Booster Pack Vol. 5 planned.
The market share figure comes from a Media Create survey covering August 2025 to July 2026, and Media Create also reported that fiscal 2025 saw both stable established series and momentum from new titles. Xross Stars is built around talents from multiple agencies and genres rather than a single franchise. Its official tournament, Xross Stars Challengers Cup, runs a main competition plus side events, card panel displays, and photo spots. The first anniversary in August 2026 brings a pop-up store at Shibuya Tsutaya, casual events, official tournaments, and Booster Pack Vol. 5, Ignition Vortex.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.