Zenless Zone Zero and ZOZOTOWN Reveal Full Collaboration Visual With Four Characters
The daily silhouette reveals leading up to the full visual created a multi-day buildup for the collaboration announcement, a marketing tactic that built anticipation before confirming the four-character lineup.
Key Facts
- The full collaboration visual for Zenless Zone Zero x ZOZOTOWN was released on July 28, 2026.
- The collaboration runs from July 31 to August 31, 2026.
- The visual features four characters: Hoshimi Miyabi, Asaba Harumasa, Vivian, and Hugo.
- A silhouette teaser image was released on July 27, 2026, showing two characters.
- Product details for the collaboration have not yet been announced.
Reporting from 2 sources: GAME Watch (Impress), Denfaminicogamer.
HoYoverse and the Japanese fashion e-commerce platform ZOZOTOWN have released the full collaboration visual for Zenless Zone Zero, following a silhouette teaser the previous day. The newly drawn image, published on July 28, 2026, features four characters from the action RPG: Hoshimi Miyabi, Asaba Harumasa, Vivian, and Hugo, all dressed in matching black outfits. The collaboration period is scheduled from July 31 to August 31, 2026. ZOZOTOWN's official X account had been posting silhouette images daily leading up to the full reveal; the first silhouette, released on July 27, showed two characters whose identities were not immediately clear. Product details for the collaboration have not yet been announced, and further information is expected via the ZOZOTOWN official account. The collaboration marks a cross-promotion between HoYoverse's popular gacha game and a major online retailer, expanding the game's merchandise reach beyond in-game content.
On July 27, ZOZOTOWN posted a silhouette image on its official X account showing two characters standing, with one appearing to have long ears and the other wearing a jacket. The next day, HoYoverse released the full collaboration visual, confirming the lineup of four characters: Hoshimi Miyabi, Asaba Harumasa, Vivian, and Hugo. All four are depicted in chic black outfits designed for the collaboration. The collaboration period runs from July 31 to August 31, 2026, giving fans a full month to participate. Product details have not yet been disclosed; ZOZOTOWN has stated that further information will be announced on its official account. The collaboration is between HoYoverse's action RPG Zenless Zone Zero and ZOZOTOWN, a major Japanese online fashion retailer. The visual was shared on the official Zenless Zone Zero X account, which also retweeted the initial silhouette teaser.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 「ゼンゼロ」とZOZOTOWNコラボのビジュアルが解禁。星見雅たち4人を起用
- Denfaminicogamer 『ゼンレスゾーンゼロ』“星見雅”や“浅羽悠真”のZOZOTOWNコラボコーデ描き下ろしビジュアルが公開。“ビビアン”や“ヒューゴ”が黒色を基調としたオシャレな服を着飾って登場、コラボは7月31日から8月31日を予定