Ado Signs With Global Talent Agency WME
The deal puts one of Japan's most-streamed vocalists under the same agency that represents Bruno Mars and Billie Eilish, signaling a major push into non-Japanese markets.
Reporting from 1 sources: KAI-YOU.
Singer Ado signed a contract with William Morris Endeavor, one of the world's largest talent agencies. WME will handle her agency business in all regions outside Japan, while Cloud Nine continues managing her overall affairs. Ado's 2025 world tour drew over 500,000 people across 33 cities.
Ado has signed an agency contract with William Morris Endeavor, one of the world's largest talent agencies. WME will handle her business in all regions outside Japan, while Cloud Nine, her current agency, continues to manage her overall affairs. WME represents artists including Bruno Mars, Billie Eilish, and the Japanese dance-vocal unit Number_i, which signed with the agency in February 2025.
Ado's 2025 world tour "Hibana" covered five continents with 34 performances in 33 cities and drew over 500,000 attendees. She became the first Japanese artist to sell out Crypto.com Arena in Los Angeles and Prudential Center in Newark. She is scheduled to perform at Nissan Stadium on July 4 and 5, 2026, and will publish an autobiographical novel titled "Vivarium: Ado and Me" in February 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.