2 sources 3h ago
Cover Launches holoSynQ Fashion Label With FLOW GLOW Streetwear
Cover announced the unisex lifestyle label hololive - holoSynQ, made with MN Interfashion, on October 30.
Reporting from 2 sources: KAI-YOU, Inside.
Why it matters
The label turns Cover's virtual talent into offline apparel sold through seasonal drops and a pop-up store, extending hololive merchandise past character goods into everyday streetwear.
Key Facts
- Cover announced the unisex fashion label hololive - holoSynQ in collaboration with MN Interfashion.
- The debut collection is streetwear themed on the music artist VTuber group FLOW GLOW.
- The track jacket is priced at 22,000 yen, the pullover hoodie at 13,200 yen, and the custom sweatshirt at 11,000 yen, tax included.
- A hololive - holoSynQ pop-up store runs at the Kiddy Land Omokado store from November 6 to January 14, 2027.
- Purchases of 5,500 yen or more receive an M-size original shopper, and 11,000 yen or more an L-size shopper.
The debut collection is streetwear themed on the music artist VTuber group FLOW GLOW: a track jacket at 22,000 yen, a pullover hoodie at 13,200 yen, and a custom sweatshirt at 11,000 yen, all tax included. New products are planned each season, starting with winter items.
The first items go on sale alongside a pop-up store at the Kiddy Land Omokado store, running November 6 to January 14, 2027. Purchasers get an original shopper: M size for spending 5,500 yen or more including tax, L size for 11,000 yen or more. Cover describes the label's silhouettes and fabric textures as made to blend into everyday wear for the youth culture generation and adults alike.
FLOW GLOW is the theme because the group has street culture as its backbone, per the announcement.
- TRACK JACKET: 22,000 yen, tax included
- PULLOVER HOODIE: 13,200 yen, tax included
- CUSTOM SWEATSHIRT: 11,000 yen, tax included
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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