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D Inc. Opens OEM And Agency Partner Program For D-CALL Form Abandonment Service

D Inc. is offering its D-CALL service, which supports outreach to customers who abandon purchase or application forms, through two partner formats aimed at advertising agencies and marketing support companies.

Reporting from 1 source: ASCII.jp.

Why it matters

D Inc. is turning D-CALL from a service it runs into infrastructure other agencies can resell, which moves the company's revenue toward partner distribution rather than direct operation alone.

D Inc. Opens OEM And Agency Partner Program For D-CALL Form Abandonment Service

Key Facts

  • D Inc. is headquartered in Shibuya-ku, Tokyo.
  • D-CALL supports outreach to customers who abandon purchase or application forms.
  • The partner program offers a tool provision model and an OEM/resale model.
  • The program targets advertising agencies and marketing support companies.
  • Partners can provide the D-CALL mechanism to customers under their own brand.

Partners can operate the tool in-house as an original service or resell the D-CALL mechanism under their own brand, without building systems from scratch. D Inc. says the program lets partners add a conversion improvement service to existing client offerings.

D Inc. has opened two routes for partners. Under the tool provision model, an agency runs D-CALL itself and folds form abandonment countermeasures into its existing service menu, using its own sales structure. Under the OEM and resale model, the partner provides the D-CALL mechanism to customers under its own brand.

The company frames the program around a gap it sees in agency work: clients want prospects converted into purchases and applications, not only ad creatives and landing pages optimized. Building that capability in-house carries system development and staffing costs, which the partner formats are meant to remove.

Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.

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Sources