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DMM Establishes Animation Studio Gleestone Under Naokazu Tsuruta

DMM.com announced on Tuesday that it has established GLEESTONE, a new animation studio handling television series, movies, and shorts from initial planning through animation production. Naokazu Tsuruta, head of DMM Group's content creative unit, is president and CEO.

Reporting from 1 source: Anime News Network.

Why it matters

DMM already runs the DMM Pictures label and the CUE production studio, and Gleestone adds an in-house team that takes a work from planning through animation, a wider role than the licensing and committee work DMM Pictures does.

DMM Establishes Animation Studio Gleestone Under Naokazu Tsuruta

Key Facts

  • DMM.com announced on Tuesday that it established the animation studio GLEESTONE.
  • GLEESTONE will handle television series, movies, and shorts from initial planning through animation production.
  • Naokazu Tsuruta, head of DMM Group's content creative unit, is GLEESTONE's president and CEO.
  • Kensuke Tateishi is chief operating officer, and Ko Shimizu and Koya Takami are producers.
  • DMM established the DMM Pictures animation label in March 2017 and the CUE animation production studio in 2023.

Anime producer Kensuke Tateishi is chief operating officer, with Ko Shimizu and Koya Takami as producers.

The new company takes on planning as well as production, a wider scope than the DMM Pictures label, which works as a licensing company and on production committees. DMM established DMM Pictures in March 2017 and has been involved in more than 120 projects, including Fire Force, Inuyashiki Last Hero, Rent-A-Girlfriend, and Blue Period. It also set up the CUE animation production studio in 2023, with former Production I.G executive Rui Kuroki as president and CEO.

Gleestone's stated philosophy is to make works that stay with audiences for a decade and across eras rather than follow trends. The name pairs "glee" with "stone," the company says, for the emotion and for keeping it.

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Gleestone DMM Naokazu Tsuruta

Sources