Fireshine Games Credits Japan Team For Core Keeper Success
Fireshine's account is a case study in publisher-side localization: the label treats its Japan results as a consequence of hiring local community managers and partners rather than exporting its existing marketing playbook, and the Densha Attack hololive tie-up shows that approach reaching the promotion stage.
Reporting from 1 source: Game Spark.
At Tokyo Game Show 2026, UK publisher Fireshine Games is running its own booth for the first time, showing Core Keeper, Densha Attack and Far Far West, a co-op action game for up to four players. Head of Marketing Tina Moore says Core Keeper's Japanese success came from matching a popular genre with local partners, influencers and community managers, including Neon Noroshi. Densha Attack is preparing a hololive collaboration.
Fireshine Games is exhibiting in Hall 4 for the four days of Tokyo Game Show 2026, including the September 17 business day. The UK publisher has three titles on the booth: Core Keeper, Densha Attack and Far Far West.
Head of Marketing Tina Moore said the company previously took part on a smaller scale after an invitation, and this is its first booth under its own name. Densha Attack, set in a dystopian Japan, is preparing a hololive collaboration.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.