Fireshine Games Credits Japan Team For Core Keeper Success
At Tokyo Game Show 2026, UK publisher Fireshine Games is running its own booth for the first time, showing Core Keeper, Densha Attack and Far Far West, a co-op action game for up to four players.
1 source Sep 20
Reporting from 1 source: Game Spark.
Why it matters
Fireshine's account is a case study in publisher-side localization: the label treats its Japan results as a consequence of hiring local community managers and partners rather than exporting its existing marketing playbook, and the Densha Attack hololive tie-up shows that approach reaching the promotion stage.
Head of Marketing Tina Moore says Core Keeper's Japanese success came from matching a popular genre with local partners, influencers and community managers, including Neon Noroshi. Densha Attack is preparing a hololive collaboration.
Fireshine Games is exhibiting in Hall 4 for the four days of Tokyo Game Show 2026, including the September 17 business day. The UK publisher has three titles on the booth: Core Keeper, Densha Attack and Far Far West.
Head of Marketing Tina Moore said the company previously took part on a smaller scale after an invitation, and this is its first booth under its own name. Densha Attack, set in a dystopian Japan, is preparing a hololive collaboration.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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