GU and Honda Team Up for Motocross-Inspired Apparel Line
GU will release a collaboration collection with Honda on January 4, 2027. The lineup draws on 1980s and 1990s motocross racer uniforms and the CR series, which represents Honda motocross.
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Reporting from 1 source: Inside.
Why it matters
Honda's motocross heritage is being packaged as everyday apparel at GU prices, which puts a racing archive in front of shoppers who would never buy a dirt bike.
Key Facts
- GU will begin selling its Honda collaboration collection on January 4, 2027.
- The collection uses 1980s and 1990s motocross racer uniforms and the CR series as motifs.
- The lineup includes a heavyweight sweat full-zip hoodie at 3,990 yen and two long-sleeve mesh T-shirts at 2,990 yen each.
- Three graphic T-shirts are priced at 1,290 yen each, tax included.
Six items are listed: a heavyweight sweat full-zip hoodie at 3,990 yen, two long-sleeve mesh T-shirts at 2,990 yen each, and three graphic T-shirts at 1,290 yen each.
The collection pulls from two sources inside Honda's motocross history: the racing uniforms of the 1980s and 1990s, and the CR series. GU has built the range around those motifs rather than around Honda's road cars or its corporate logo alone.
Six items make up the lineup. The heavyweight sweat full-zip hoodie is the most expensive at 3,990 yen, followed by two long-sleeve mesh T-shirts at 2,990 yen each. Three graphic T-shirts round out the range at 1,290 yen each. All prices include tax.
Sales start January 4, 2027. GU directs customers to its official website for details.
- Heavyweight Sweat Full-Zip Hoodie Honda: 3,990 yen, tax included
- Mesh T (Long Sleeve) Honda 1: 2,990 yen, tax included
- Mesh T (Long Sleeve) Honda 2: 2,990 yen, tax included
- Graphic T Honda 1: 1,290 yen, tax included
- Graphic T Honda 2: 1,290 yen, tax included
- Graphic T Honda 3: 1,290 yen, tax included
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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