Sanrio and GU Reveal Eight Designs for HAPPY HEART COLLECTION
Sanrio Characters and GU have revealed the full product lineup for HAPPY HEART COLLECTION.
1 source 1h ago
Reporting from 1 source: Nijimen.
Why it matters
The reveal fixes the split between adult and kids items, two WOMEN pajama designs against six KIDS designs, which tells buyers how much of this collaboration is aimed at children before the January 25, 2027 sale date.
Key Facts
- Sanrio Characters and GU will release HAPPY HEART COLLECTION on Monday, January 25, 2027.
- The collection has eight designs: two WOMEN satin pajama designs and six KIDS designs.
- The WOMEN satin pajamas cost 2,990 yen including tax and come in OFF WHITE and NAVY.
- KIDS GIRLS graphic T's cost 990 yen and GIRLS lounge sets cost 1,990 yen, in sizes 110cm to 160cm.
- The WOMEN pajamas are 100 percent polyester using recycled polyester fiber, and sizes XS, XXL, and 3XL are sold only at the online store.
The lineup has eight designs: two WOMEN satin pajama designs, three KIDS GIRLS graphic T designs, and three GIRLS lounge set designs, built around heart motifs and sweets. Prices run from 990 yen to 2,990 yen including tax, and the collection goes on sale Monday, January 25, 2027.
The two WOMEN satin pajama designs are the same item in two colorways. OFF WHITE carries Hello Kitty and sweets; NAVY carries Cinnamoroll and Milk. The pajamas are 100 percent polyester using recycled polyester fiber, priced at 2,990 yen including tax, and come in sizes XS through 3XL, with XS, XXL, and 3XL sold only at the online store.
The KIDS side splits between GIRLS graphic T at 990 yen and GIRLS lounge sets at 1,990 yen, three designs each, in sizes 110cm to 160cm. The 110cm size is online only. Some designs add Milk alongside Cinnamoroll and Tiny Chum alongside Hello Kitty.
- WOMEN Satin Pajamas (Long Sleeve) (Relaxed Fit), OFF WHITE: 2,990 yen, Hello Kitty and sweets pattern
- WOMEN Satin Pajamas (Long Sleeve) (Relaxed Fit), NAVY: 2,990 yen, Cinnamoroll and Milk pattern
- KIDS GIRLS Graphic T, design 1: 990 yen, PINK, Hello Kitty and Cinnamoroll with sweets
- KIDS GIRLS Graphic T, design 2: 990 yen
- KIDS GIRLS Graphic T, design 3: 990 yen
- KIDS GIRLS Lounge Set, design 1: 1,990 yen, long sleeve and long pants
- KIDS GIRLS Lounge Set, design 2: 1,990 yen
- KIDS GIRLS Lounge Set, design 3: 1,990 yen
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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