GU and Sanrio Plan HAPPY HEART COLLECTION for January 2027
GU will release a Sanrio Characters apparel line under the theme HAPPY HEART COLLECTION at GU stores and its official online store on Monday, January 25, 2027.
1 source 33m ago
Reporting from 1 source: Anime Anime.
Why it matters
The collection puts Hello Kitty and Cinnamoroll, who placed fifth and second in the 2026 Sanrio Character Ranking, on GU's mass-market basics, a pairing aimed at everyday wear rather than collector goods.
Key Facts
- GU and Sanrio Characters will release the HAPPY HEART COLLECTION on Monday, January 25, 2027.
- The collection will be sold at GU stores and the official online store.
- The lineup includes satin pajamas in off-white with Hello Kitty and navy with Cinnamoroll and Milk.
- Kids' graphic T-shirts come in pink, light blue, and off-white.
- All-over-print lounge sets come in pink, light blue, and natural.
The lineup includes long-sleeved satin pajamas in off-white with Hello Kitty and navy with Cinnamoroll and Milk, kids' graphic T-shirts in pink, light blue, and off-white, and all-over-print lounge sets in pink, light blue, and natural.
The pajamas come in two colorways. Off-white shows Hello Kitty at snack time with cake and milk; navy shows Cinnamoroll and Milk snuggled together. Both use a relaxed satin silhouette.
The kids' graphic T-shirts run in three colors: pink with Hello Kitty and Cinnamoroll among sweets, light blue with Cinnamoroll and Milk, and off-white with Hello Kitty and Tiny Chum, where matching ribbons are mixed into the dot pattern. The lounge sets also come in three colors, with an elastic waist that can be pulled out from the inside and stitched in place to keep it from twisting.
- Satin Pajamas (OFF WHITE): Hello Kitty with cake and milk
- Satin Pajamas (NAVY): Cinnamoroll and Milk snuggled together
- GIRLS Graphic T (PINK): Hello Kitty and Cinnamoroll surrounded by sweets
- GIRLS Graphic T (LIGHT BLUE): Cinnamoroll and Milk
- GIRLS Graphic T (OFF WHITE): Hello Kitty and Tiny Chum with matching ribbons in the dot pattern
- GIRLS Lounge Set (PINK): Hello Kitty and Tiny Chum
- GIRLS Lounge Set (LIGHT BLUE): Cinnamoroll and Milk
- GIRLS Lounge Set (NATURAL): Cinnamoroll surrounded by sweets
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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