National Gallery London and Hololive VTuber Raden Juufuutei Team for Pop-Up Store
A British national museum lending its collection to a VTuber goods line is an institutional endorsement of the talent's curator credentials rather than a standard character tie-in.
Key Facts
- The National Gallery, London and hololive ReGLOSS VTuber Raden Juufuutei collaboration pop-up store runs from October 3 to October 12, 2026 at Yurakucho Marui.
- The store is on the eighth floor Event Space SPACE5, open 11:00 to 19:00 with free admission.
- Collaboration goods are supervised by Raden Juufuutei and based on works by J.M.W. Turner, Vincent van Gogh, Claude Monet, and others in the National Gallery collection.
- Purchase benefits include one ticket-style card per 3,500 yen and one original shopper per 11,000 yen, both while stock lasts.
- IP mixer, a MicroAd subsidiary, handled planning and production of product designs, PR distribution, and pop-up store operation.
Reporting from 2 sources: ASCII.jp, PANORA.
The National Gallery, London and hololive ReGLOSS VTuber Raden Juufuutei will hold a pop-up store at Yurakucho Marui from October 3 to October 12, 2026, IP mixer announced. The store opens on the eighth floor Event Space SPACE5 from 11:00 to 19:00, with free admission. It sells the full lineup of collaboration goods supervised by Raden Juufuutei and based on works by J.M.W. Turner, Vincent van Gogh, and Claude Monet from the museum's collection. Products include fragrance mist sets, scarves, a bone china cup and saucer set, a brass rollerball pen, tote bags, canvas art, acrylic stands, and random clear cards, with some cards carrying foil-stamped signed messages. Buyers receive ticket-style cards at one per 3,500 yen and an original shopper at one per 11,000 yen. Life-size panels using the collaboration illustration go up inside the store. IP mixer handled product design and store operation.
The collaboration takes its title from Raden Juufuutei's stated art expertise. The hololive ReGLOSS member holds curator qualifications, and the project is built around artworks from the National Gallery's collection. The full product range will also be resold in limited quantities during the same period on the Marui online store Marui no Anime Tsuhan, so buyers outside Yurakucho can still order.
IP mixer, the MicroAd subsidiary operating the SPcollect sales brand, handled planning and production of the product designs, PR distribution, and the pop-up store's operation. Yurakucho Marui is the venue, on the eighth floor. Purchase bonuses are limited and end when stock runs out; ticket-style cards apply to online orders as well, but the original shopper is limited to one per transaction and cannot be combined across receipts or split payments. Life-size panels using the collaboration exclusive illustration will be installed in the store.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.