Sanrio Characters Return to Gokurakuyu and RAKU SPA with Kawaii Bath Time Collab
Sanrio is spreading its characters across a bathhouse chain's menu, baths, and goods rather than a retail floor, using locations that already draw repeat local traffic.
Reporting from 1 source: Anime Anime.
The second Sanrio Characters collaboration with Gokurakuyu and RAKU SPA, titled Kawaii Bath Time, runs from October 22 through November 10, 2026 at 15 locations. It offers newly drawn original goods, collaboration menu items, five character-inspired baths, and in-store decorations. Admission plus the Sanrio Characters Plus Set includes a limited muffler towel, and a RAKU SPA Tsurumi workshop is set for October 24 and 25.
The October 22 start date lines up with the online shop, which opens at 1:00 p.m. the same day. In stores, every 2,000 yen spent on original goods earns one random washi-paper-style sticker from 10 kinds, and each collaboration menu order comes with one random heart-shaped coaster, also out of 10 kinds.
Five character-inspired baths will be open, with tapestries hanging in the bathing areas. The facilities also add key visual panels, banners, Kawaii Profile posters, and photo spots for plush-toy photography. An X campaign gives a membership-card-style clear card to those who follow the official account and post with the designated hashtag, first come, first served.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.