Sanrio Games Sets January 2027 Launch For Sanrio Kawaii Me Live
Sanrio Games is putting its in-house brand behind a rhythm title built on character songs and costume coordination, with a Universal Music artist lineup and a live event already booked three weeks after the launch window.
Reporting from 2 sources: 4Gamer.net, Nijimen.
Sanrio announced on September 21, 2026 that Sanrio Kawaii Me Live, the first smartphone dance and rhythm game from its in-house brand Sanrio Games, will launch in January 2027 for iOS and Android. Pre-registration opened the same day. The song lineup includes original songs by Universal Music artists Soala and SHE'S, plus a tie-up with Zutto Mayonaka de Ii no ni. A release commemorative live event is set for January 14, 2027.
The game pairs rhythm play with Sanrio characters, using songs tied to the characters. Players coordinate costumes and stages, and the announcement describes the result as a "super KAWAII" stage. Soala and SHE'S contribute original songs under Universal Music, and Zutto Mayonaka de Ii no ni. has a song tie-up. ACAね of that act wrote a comment about My Melody, the character's rumored fondness for almond pound cake, and a smartphone case they once owned. A release commemorative live follows on January 14, 2027, with ticket details to come on a special site.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.