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Sanrio Kawaii Me Live!
Sanrio Kawaii Me Live is a free-to-play dance and rhythm game for iOS and Android from Sanrio Games, planned for a January 2027 launch. Pre-registration opened on September 21, 2026, and a release commemorative live event is set for January 14, 2027.
Synthesized from 4
Yomimono stories · updated
Sep 23
Sanrio Kawaii Me Live is the first smartphone title from Sanrio Games, the in-house brand Sanrio launched in April 2026. The game was announced on June 28, 2026 at the results stage of the 2026 Sanrio Character Ranking event during Sanrio Fest 2026 in Minato Mirai. It is a free-to-play dance and rhythm game for iOS and Android, planned for release in 2027 both in Japan and internationally, with in-app purchases.
Players form a team of six Sanrio characters, tap notes, and can customize costumes and stages. The game has two modes: Performance Mode, with simple controls focused on watching character dances, and Technical Mode, a four-lane rhythm game for higher difficulty. A partial song list includes seven tracks, among them Kuromi's Greedy Greedy and Purin to Muffin no Pompom Beat. A closed beta test for residents of Japan ran from July 15 to July 21, 2026.
Sanrio Games exhibited the title at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. Shizuku from Polkadot Stingray appeared at a talk stage for the game. On September 21, 2026, Sanrio announced a January 2027 launch window and opened pre-registration. The song lineup includes original songs by Universal Music artists Soala and SHE'S, plus a tie-up with Zutto Mayonaka de Ii no ni. A release commemorative live event is set for January 14, 2027.
Key facts
- Planned launch
- January 2027 ↗
- Platforms
- iOS and Android ↗
- Business model
- Free-to-play with in-app purchases, planned for domestic and international release ↗
- Pre-registration
- Opened September 21, 2026 ↗
- Release commemorative live event
- January 14, 2027 ↗
- Song lineup
- Original songs by Universal Music artists Soala and SHE'S, plus a tie-up with Zutto Mayonaka de Ii no ni ↗
- Gameplay modes
- Performance Mode with simple controls focused on watching character dances; Technical Mode as a four-lane rhythm game ↗
- Closed beta test
- Japan residents only, July 15 to July 21, 2026 ↗
- Tokyo Game Show 2026 appearance
- Playable at Sanrio Games booth; talk stage featured Shizuku from Polkadot Stingray ↗
Timeline
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Release
- game · January 2027 · iOS and Android · 2026-09-21
- Release
- game · 2027 · 2026-08-20
- Release
- game · 2027 · domestic and international · 2026-06-28
- Announced
- pre-registration opened (announcement of January 2027 launch) · 2026-09-21
- Announced
- release commemorative live event (January 14, 2027) · 2026-09-21
- Announced
- demo station at Tokyo Game Show 2026, September 17 to 21, at Makuhari Messe · 2026-09-19
- Announced
- first smartphone title Sanrio Kawaii Me Live! (2026 Sanrio Character Ranking event at Sanrio Fest 2026) · 2026-06-28
Connections
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Claim activity
When a claim about Sanrio Kawaii Me Live! was confirmed, debunked, or disputed against
open-web sources. The record stays even after a claim drops off the facts list.
- Confirmed game 2027 Sep 7 · source
- Confirmed Sanrio Games produces Sanrio Kawaii Me Live! Aug 30 · source
All coverage
Sep 21
Sanrio announced on Monday that Sanrio Kawaii Me Live!, the first smartphone title from its Sanrio Games brand, will launch globally in January 2027 for iOS and Android. The dance and rhythm game features Hello Kitty, Cinnamoroll, Pompompurin, My Melody, and Kuromi, and lets players coordinate character costumes and stages to build what the announcement calls a "super KAWAII" stage. Pre-registration opened the same day, alongside a follow campaign whose rewards include Cosmo Soda, Kawai Light, a Time Travel Ticket, an Accessory Set, Gacha Tickets, a Character Sticker Set, an SSR Character Guaranteed Ticket, and a Hello Kitty costume with special Sanrio Games specifications if registrations and official social media follows reach 1 million. The music lineup includes original songs from Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, Mi'Line Hearts, and a tie-in with Zutto Mayonaka de Ii no ni. A release commemorative live is scheduled for January 14, 2027 at Yokohama Kannai Hall.
Sep 19
Sanrio Games held a developer talk stage for Sanrio Party Land at Tokyo Game Show 2026 on September 17, the event's first business day. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. Sanrio Party Land is scheduled for release on October 29, 2026 as a Nintendo Switch party game priced at 6,380 yen. It supports solo play, local multiplayer, and online play for up to four players. The game features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. Yoneda demonstrated three minigames live.
Aug 20
Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.
Jun 28
Sanrio Games, the in-house game brand launched by Sanrio, announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android scheduled for release in 2027. The game was revealed during the results announcement stage of the 2026 Sanrio Character Ranking event at Sanrio Fest 2026 in Minato Mirai on June 28. It will be free-to-play with in-app purchases and is planned for release both domestically and internationally. Players form a team of six Sanrio characters, tap notes to songs, and can customize costumes and stages. Two modes are available: Performance Mode, with simple controls focused on watching character dances, and Technical Mode, a four-lane rhythm game for higher difficulty. A partial song list includes seven tracks, among them Kuromi's Greedy Greedy and the social media hit Purin to Muffin no Pompom Beat☆. A closed beta test for residents of Japan runs from July 15 to July 21, with lottery applications open from June 28 to July 7. Feedback from the test will be used to improve the game before launch.