Sanrio Games Announces First Smartphone Title Sanrio Kawaii Me Live! for 2027
Sanrio Games, the in-house game brand launched by Sanrio, announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android scheduled for release in 2027. The game was revealed during the results announcement stage of the 2026 Sanrio Character Ranking event at Sanrio Fest 2026 in Minato Mirai on June 28. It will be free-to-play with in-app purchases and is planned for release both domestically and internationally. Players form a team of six Sanrio characters, tap notes to songs, and can customize costumes and stages. Two modes are available: Performance Mode, with simple controls focused on watching character dances, and Technical Mode, a four-lane rhythm game for higher difficulty. A partial song list includes seven tracks, among them Kuromi's Greedy Greedy and the social media hit Purin to Muffin no Pompom Beat☆. A closed beta test for residents of Japan runs from July 15 to July 21, with lottery applications open from June 28 to July 7. Feedback from the test will be used to improve the game before launch.