Sega Opens Made-To-Order Sales For Sonic DNA Figure At 3,000,000 Yen
A 3,000,000 yen made-to-order figure with synthesized DNA sealed at Sonic's chest tests how far a character's 35th anniversary can be sold as a collectible rather than a toy.
Reporting from 1 source: 4Gamer.net.
Sega is taking made-to-order orders for the "SONIC THE HEDGEHOG DNA FIGURE" through November 1, 2026 on Sega Store Online, with orders subject to closing once the planned quantity is reached. The figure is priced at 3,000,000 yen in Japan and USD 20,000 overseas, stands 250mm tall, and ships with a DNA certificate, base, and box.
The figure is produced to mark the 35th anniversary of the Sonic series and is published by Tokyu Agency. Its listed price is 3,000,000 yen domestically and USD 20,000 overseas, shipping and duties separate, with worldwide delivery and a wait of up to about two months after the order deadline.
Sega describes the piece as a bio-art toy built with DNA synthesis technology. Traits including the blue body, supersonic speed, and the inability to swim were each interpreted and synthesized as "Sonic's DNA," which is sealed inside a Chaos Emerald positioned to float at his chest.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- 4Gamer.net 「SONIC THE HEDGEHOG DNA FIGURE」，受注生産の受け付けを開始