Fender's most recent activity is a Pokemon 30th anniversary guitar collaboration announced on October 30, 2026, with lottery applications opening November 19. The Fender brothers' Sunset Summit shipped on Steam on September 9, 2026.
Fender appears in these stories in two distinct forms: the guitar maker Fender Music and the indie developers Joe Fender and Andrew Fender. The two are not the same operation, and the coverage keeps them separate. The newest story is the guitar maker's. On October 30, Fender Music announced two Made in Japan electric guitars with Pokemon Center to mark Pokemon's 30th anniversary. The Red Version is a Stratocaster and the Green Version is a Telecaster, both at 396,000 yen including tax. Each guitar carries pixel-art graphics from the 1996 Game Boy titles Pokemon Red and Green and its own single-coil pickup. An 8-Bit Sound System adds 8-bit tone to the normal guitar sound when the Volume knob is pressed. Lottery applications run on Pokemon Center Online from 12:00 on November 19 to 16:59 on November 24, 2026.
The Fender brothers' thread runs the other way, from announcement to release. Sunset Summit was announced during the PC Gaming Show 2026 on June 8 with a demo of the first map, Elder Rock Mountain, and a release planned for PC via Steam within the year. The pitch was one to eight players as elderly mountaineers reaching the summit of floating islands before sunset, with pickaxes, ropes and item delivery drones, and eight elderly characters to choose from. The full version was to include four maps with four routes each. The brothers had previously developed the cooperative horror game DEVOUR, which sold over seven million copies.
By September 9, the game was out on Steam at 580 yen, supporting solo play and online co-op for up to eight players, with 16 climbing courses over four floating islands. The scope grew past the announcement: proximity voice chat and radio transceivers, a photo mode, checkpoints, and gear beyond the ice axe and rope. Joe Fender said development began in 2021 after DEVOUR, and that seeing the success of PEAK restored his confidence to finish the project.
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Oct 30
Fender Music announced two Made in Japan electric guitars on October 30 in collaboration with Pokemon Center to mark Pokemon's 30th anniversary. The Red Version is a Stratocaster and the Green Version is a Telecaster, both priced at 396,000 yen including tax. Each carries pixel-art graphics drawn from Pokemon Red and Green, the 1996 Game Boy titles, and its own single-coil pickup developed for that model. Both guitars include an 8-Bit Sound System that adds 8-bit tone to the normal guitar sound when the Volume knob is pressed. A pick tin with 11 picks, 10 with pixel-art Pokemon and one with the 30th anniversary logo, ships with each guitar, along with an original hard case and a certificate of authenticity. Lottery applications run on Pokemon Center Online from 12:00 on November 19 to 16:59 on November 24, 2026.