Xbox Establishes XP Division To Push Game Franchises Into Film And Merchandise
Xbox has established a new division called XP, with Kareem Walters, formerly head of Mojang, as its President. Xbox CSO Matthew Ball announced it on Xbox Wire on October 8, and Xbox CEO Asha Sharma said on X that the division will help great games grow into experiences beyond games. XP covers four areas: Xbox Pictures, Xbox Products, Xbox Places, and Xbox Partnerships.