Shuhei Yoshida runs yosp Inc., which he founded in March 2025 after leaving Sony Interactive Entertainment in January 2025. He now works as an indie advocate across awards, keynotes, and festivals, and as Super CLAN of the Shibuya hub 404 Not Found.
Shuhei Yoshida's 2026 is the year his post-Sony identity settled into a public role. CESA announced on July 1 that he would receive the Special Award at the CEDEC AWARDS 2026, citing his early adoption of 3D technology, his work pushing young creators forward, and his support for indie games. Days later, on July 14, the Shibuya Asobiba Production Committee named him the first Super CLAN of the 404 Not Found hub, where he will produce and distribute a monthly podcast, YoshiP Radio, and hold public recording events roughly every two months.
CEDEC 2026 itself was built around him. He gave the July 22 opening keynote, titled "Wonderful Games, Creators, and Their Creativity That I Have Encountered," covering 26 titles from Crash Bandicoot and Gran Turismo to Gravity Daze and Beast of Reincarnation. He named Journey the title he is most proud of, and called the absent Bloodborne remaster, PC version, and sequel a "mystery." He also restated a career-long stance of choosing the creator over the IP.
From there he moved through the festival circuit. At BIC Festival 2026 in Busan he walked the floor with a list of about 30 titles, named Reverie and World War V as favorites, and asked Korean developers to add controller support and English versions, because publishers cannot evaluate games without them. On September 17 at Tokyo Game Show he shared a stage with 4Gamer editor-in-chief Kazuhisa Okada for a talk on why Japanese indie produces a hit every year, which 4Gamer had announced on September 14. Achabox later credited a Yoshi-P Radio edition at OSAKA INDIE GAMES SUMMIT 2026 on October 3 for telling the story of Schrodinger's Call.
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Achabox, the creator of the adventure game Schrodinger's Call, spoke at a traveling edition of Yoshi-P Radio during OSAKA INDIE GAMES SUMMIT 2026 on October 3. He described aiming for Nintendo as a student, studying illustration at Kyoto Seika University, moving into video production, then returning to games through BitSummit. He joined room6 after meeting Seiji Kimura and working on Sally's Law.
On the September 17, 2026 opening day of Tokyo Game Show 2026, Shuhei Yoshida, former head of Sony Interactive Entertainment's Indies Initiative and now representative of his company yosp, spoke with 4Gamer editor-in-chief Kazuhisa Okada. Their session, "Why Does Japanese Indie Produce a Huge Hit Every Year," covered the rise of Japanese indie titles such as The Exit 8 and DarekaRe, 4Gamer's early indie coverage, and Yoshida's years of promotion work.
4Gamer will host a talk stage at Tokyo Game Show 2026 on September 17, titled "Why Does Japan's Indie Scene Produce a Major Hit Every Year - Looking at the Past 10 Years and the Next 10." The speakers are Shuhei Yoshida, Representative Director of yosp Inc., and Kazuhisa Okada, 4Gamer.net Editor-in-Chief and President of Aetas Inc. The session runs 13:45 to 14:30 at the 4Gamer.net booth, 05-C04, Hall 5, Makuhari Messe, and streams on the 4GamerSP YouTube channel.
At BIC Festival 2026 in Busan, former SIE head Shuhei Yoshida walked the floor with a list of about 30 titles, having played 15 demos before arriving. He named Reverie and World War V as favorites, and made two requests to Korean developers: add controller support and English versions, since publishers cannot evaluate games without them.
At CEDEC 2026, Shuhei Yoshida delivered a keynote recounting his nearly 30-year career, from joining Sony Computer Entertainment in 1993 as employee number 32 to founding yosp Inc. He discussed his involvement with 'Crash Bandicoot' and 'Demon's Souls,' and stated his career-long stance of choosing the creator over IP.
Shuhei Yoshida, founder of yosp and former Sony Interactive Entertainment executive, delivered the opening keynote at CEDEC 2026 on July 22. He discussed 26 games and creators from his career, starting with Crash Bandicoot and Gran Turismo. The article covers the first 10 titles, with detailed coverage scheduled after August 3.
At CEDEC 2026 on July 22, 2026, Shuhei Yoshida of yosp delivered a keynote titled "Wonderful Games, Creators, and Their Creativity That I Have Encountered," looking back on roughly 30 years of working with game developers. Yoshida joined Sony Computer Entertainment in 1993 as employee number 32, later led first-party development in the United States, and left Sony Interactive Entertainment in 2025 to found yosp. During the speech, he covered 26 titles, with the latter half introducing 16 co-creation examples from "Gravity Daze" in 2012 to "Beast of Reincarnation" this year. He named "Journey" as the title he is most proud of, citing Jenova Chen's focus on player feelings and a fan message about overcoming grief. Yoshida also discussed "Bloodborne," calling the lack of a remaster, PC version, or sequel a "mystery," and recounted how "Demon's Souls" initially had overseas releases shelved before word of mouth changed that decision. He closed by expressing his intention to continue supporting indie creators worldwide.
On July 14, 2026, the Shibuya Asobiba Production Committee announced that former Sony Interactive Entertainment executive Shuhei Yoshida has joined the Shibuya creator hub 404 Not Found as its first Super CLAN. The hub, located on the fourth floor of Shibuya Sakura Stage, is entering its third year and aims to strengthen its indie game initiatives. Yoshida will produce and distribute a monthly podcast called YoshiP Radio and hold public recording events approximately every two months. The Super CLAN role is described as a special friend who uses expertise and connections to expand the venue's appeal. In addition to Yoshida's appointment, 404 Not Found announced a planned collaboration with the indie game festival BitSummit, partnerships with overseas game events and organizations such as Games London, the launch of a regular 404 Creator Meetup networking event, and the Shibuya Game Cross experience event connecting the city with game culture. A new membership system called Chonai Kai has also been introduced for companies and individuals who want to support the hub's activities.
The Computer Entertainment Association (CESA) announced on July 1, 2026, that Shuhei Yoshida will receive the Special Award at the CEDEC AWARDS 2026, held during the CEDEC 2026 conference from July 22 to 24 at Pacifico Yokohama North and online. The Special Award honors individuals who have contributed to the overall development of computer entertainment. Yoshida joined Sony in 1986 and became part of what is now Sony Interactive Entertainment in 1993. He served as President of SIE Worldwide Studios from 2008, producing numerous hit titles for the PlayStation platform. In 2019, he became head of the Indies Initiative, promoting indie games. After leaving SIE in January 2025, he founded yosp Inc. in March 2025 and continues to advise indie publishers and developers. CESA cited his early adoption of 3D technology, his role in propelling young creators to stardom, and his ongoing support for indie games as reasons for the award. Yoshida will also deliver a keynote speech on July 22 titled "The Wonderful Games, Creators, and Creativity I Have Encountered."