2 sources 4h ago
Cover and MN Interfashion Plan hololive - holoSynQ Lifestyle Label
Cover Corp. and textile trading company MN Interfashion are launching hololive - holoSynQ, a unisex lifestyle apparel label, Cover announced. The debut collection is streetwear themed on the VTuber music group FLOW GLOW.
Reporting from 2 sources: hololive production (JP), PANORA.
Why it matters
Cover is pushing hololive out of character goods and into everyday clothing, pairing its own product team with an apparel trading house that handles material sourcing and production.
Key Facts
- Cover Corp. and MN Interfashion are jointly planning the lifestyle label hololive - holoSynQ.
- The debut collection is streetwear themed on the VTuber music group FLOW GLOW.
- The pop-up store runs from November 6, 2026 to January 14, 2027 at the Kiddy Land Omokado shop in Tokyu Plaza Omotesando.
- Cover's product planning team set the design direction, and MN Interfashion handled material selection and production.
- Motoaki Tanigo is Cover's representative director and president, and Isshin Yoshimoto holds the same role at MN Interfashion.
A pop-up store at the Kiddy Land Omokado shop in Tokyu Plaza Omotesando runs from November 6, 2026 to January 14, 2027, selling original apparel ahead of general release.
The label's first collection is themed on FLOW GLOW, the VTuber music group whose backing is street culture. Items are unisex and cut for everyday wear rather than costume, with winter pieces first and new products each season after that.
Planning split between the two companies: Cover set the worldview and design direction, and MN Interfashion handled material selection, specifications and production, from procurement through sewing and quality control. The pop-up sells original apparel before general release.
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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