Industry

industry 1 sources · May 31

Netflix and MAPPA Sign Landmark Anime Partnership

The deal gives MAPPA financial stability and creative freedom outside the production committee system, while Netflix secures exclusive access to one of the most respected anime studios among Western fans.

Anime By The Numbers
industry 1 sources · May 31

Dubbing Producer Reuben Lack Discusses Anime Localization Challenges

The interview provides a working professional's perspective on how accelerated production schedules and inexperienced vendors are affecting English dub quality, a topic rarely addressed in detail from inside the industry.

Anime by the Numbers
industryop-ed 1 sources · May 31

Crunchyroll Subtitles Shift to Simpler Format With Fall Season

If Crunchyroll has permanently abandoned its typesetting standards, no major streaming service will offer the level of subtitle detail that has been a hallmark of the platform's anime-specific approach for nearly two decades.

Anime By The Numbers
industryevent 1 sources · May 31

Anime Expo 2025 Schedule Reveals Industry Priorities

The shift from public lobby deal-making to private meetings, combined with the scheduled programming, lets observers read the industry's strategic priorities before the convention floor even opens.

Anime By The Numbers
industryop-ed 1 sources · May 31

Nielsen Anime Ratings Miss Most Viewership, Analysis Finds

The analysis suggests that official industry ratings, which guide advertising and licensing decisions, may systematically undervalue anime's actual U.S. reach because they fail to account for the medium's higher-than-average piracy rates and its distribution outside major streaming platforms like Netflix.

Anime By The Numbers
industry 1 sources · May 31

Netflix Anime Viewership Claims Obscure More Than They Reveal

Netflix's re-use of a three-year-old statistic, combined with a broadened definition of anime that includes non-Japanese titles, shows how the company's PR strategy prioritizes headline-grabbing claims over transparent viewership data.

Anime By The Numbers
industry 1 sources · May 31

Gambling Sites Now Offer Bets on Crunchyroll Anime Awards

The presence of betting markets on the Crunchyroll Anime Awards signals that anime has reached a level of cultural saturation where it is treated as a mainstream entertainment category alongside sports and politics, yet the relatively low trade volume compared to those sectors shows it remains a niche within gambling.

Anime By The Numbers
industry 1 sources · May 31

Counterfeit Anime Merchandise Caused US$30 Billion in Damages Last Year

The new merchandise piracy estimate gives Japan's government a baseline to measure its goal of quadrupling the overseas market for Japanese entertainment, a target that requires addressing counterfeit goods that anime companies say are rampant in online shops.

Animenomics
industryevent 1 sources · May 31

AnimeJapan 2026 Attendance Hits Record 156,000

The record attendance and expanded exhibitor roster signal sustained growth in anime's commercial appeal, while the government's new overseas market target and subsidy overhaul represent a coordinated push to double the industry's international growth rate over the next decade.

Animenomics
industry 1 sources · May 31

Original Anime Films Struggle at the Box Office

The polarization in Japan's anime film market threatens the viability of original films as a proving ground for new creative talent, as budget-strapped productions struggle to compete with franchise blockbusters.

Animenomics