REJECT Signs Partnership with Nahato to Build Revenue Beyond Prize Money
REJECT Inc. announced on November 5 that its esports team REJECT has signed a strategic business partnership with Nahato Inc., an SNS ad operations, social commerce, and influencer marketing firm based in Shibuya-ku, Tokyo.
1 source 5d ago
Reporting from 1 source: PANORA.
Why it matters
The partnership targets an unstable revenue structure in esports and streaming that both companies describe as dependent on tournament prize money and one-off promotions, and pairs REJECT's community with Nahato's SNS marketing to build revenue pillars other than streaming and prize money.
Key Facts
- Nahato Inc. is based in Shibuya-ku, Tokyo, and led by representative director Tomoki Adachi.
- REJECT Inc. is based in Minato-ku, Tokyo, and led by representative director Shoya Koyama.
- The partnership covers tie-up deals, original products and fan events via D2C and P2C, and marketing solutions for game developers.
- REJECT supports pro players, streamers, creators, and VTubers through the partnership.
REJECT will use Nahato's corporate network and D2C and P2C know-how to support brand value, tie-up deals, original products, and revenue foundations for its pro players, streamers, creators, and VTubers.
REJECT Inc. operates the esports team REJECT under representative director Shoya Koyama. Nahato Inc. is led by representative director Tomoki Adachi and handles SNS ad operations, social commerce, and influencer marketing. The two companies said REJECT-affiliated players and streamers need help with corporate negotiations and branding, and that prize money and one-off promotions leave revenue unstable.
Under the partnership, Nahato's corporate network will be used to arrange tie-up deals, its D2C and P2C know-how to develop original products and fan events, and its SNS marketing combined with REJECT's community to offer marketing solutions to game developers.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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