Saturday, 19 September 2026
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Sanrio Games Details Sanrio Party Land And Sanrio Kawaii Me Live At TGS2026

Sanrio's first in-house game brand is using Tokyo Game Show to reach people who do not know its characters at all, with Tanabe saying that audience is the biggest target rather than existing Sanrio fans.

Key Facts

  • Sanrio Party Land is scheduled for release on October 29, 2026, priced at 6,380 yen for Nintendo Switch and Switch 2.
  • Sanrio Party Land features over 145 Sanrio characters and more than 45 original cooperative minigames, and supports up to four players in local and online play.
  • Sanrio Kawaii Me Live! is scheduled for release in 2027 on iOS and Android as a free-to-play title with item-based purchases.
  • Sanrio Games exhibited at Tokyo Game Show 2026 as its first booth at the event, with a wait line of nearly 30 minutes on the first business day.
  • A Cinnamoroll collaboration with Ezaki Glico's Boku no Bokujou Shibori starts in October, with a December campaign for an original in-game T-shirt.

Reporting from 5 sources: 4Gamer.net, GAME Watch (Impress), GameBusiness.jp, Game Spark, and 1 more.

Sanrio Games Details Sanrio Party Land And Sanrio Kawaii Me Live At TGS2026

Sanrio Games brought its first booth to Tokyo Game Show 2026 at Makuhari Messe, running September 17 to 21, with demo stations for two titles. Sanrio Party Land, a party game for Nintendo Switch and Switch 2, is set for release on October 29, 2026 at 6,380 yen. It supports solo play plus local and online multiplayer for up to four players, and features over 145 Sanrio characters and more than 45 original cooperative minigames. Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android, is scheduled for 2027 and will be free to play with item purchases. On the September 17 business day, Katsuyoshi Tanabe and Tooya Yoneda of Sanrio's Game Business Division led a talk stage, where Hello Kitty and Pompompurin appeared. Tanabe said the game was built around Sanrio's philosophy of "Minna Nakayoku" with the aim of three generations playing together.

Both titles were playable at the booth, but only Party Land had a developer talk stage on the September 17 business day. Tanabe described how the party genre emerged from a specific production goal: "We wanted to make something where players never get lost in the controls and can gather and have fun together." He also noted the art went through repeated rewrites. "The art and design of the entire world had changed completely from the start of development," he said, adding that the team deliberately avoided shared motions and insisted on unique movement for each 3D character.

Kawaii Me Live got its own stage on September 18, led by producer Manabu Inahara and sound producer Shoji Sugiyama of Now Production. Inahara traced the game's origin to Sanrio's push about three years ago to become a "global entertainment company," and to watching visitors dance at Sanrio Puroland and Sanrio Harmonyland. The title was chosen to carry "Sanrio," "kawaii," a "for myself" meaning, and a word suggestive of the future.

Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sanrio Party Land Sanrio Kawaii Me Live! Sanrio Games

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