Sanrio Games to Exhibit for First Time at Tokyo Game Show 2026
This marks the first large-scale public showcase of Sanrio's self-published game push, which plans roughly 10 titles by March 2029, letting the company test its party-game and mobile rhythm offerings directly with consumers.
Key Facts
- Sanrio Games will exhibit at Tokyo Game Show 2026 at Makuhari Messe from September 17 to 21, 2026.
- Sanrio Party Land, for Nintendo Switch and Nintendo Switch 2, is scheduled for release on October 29, 2026.
- Sanrio Kawaii Me Live!, a free-to-play smartphone rhythm game, is scheduled for release in 2027.
- Sanrio Games launched in April 2026 and plans about 10 titles by March 2029.
- Pompompurin took first place in the 2026 Sanrio Character Award, according to Game Spark.
Reporting from 3 sources: 4Gamer.net, GAME Watch (Impress), Game Spark.
Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.
- Sanrio Games is Sanrio's first in-house game brand, launched through its own publishing in April 2026.
- The general exhibition booth is in Hall 8, booth 08-S01, with the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall.
- Sanrio Party Land is set in a town featuring over 145 Sanrio characters, with more than 45 original mini-games and board games for up to four players.
- Sanrio Kawaii Me Live! is free-to-play, letting players coordinate costumes and stages for Sanrio characters while playing rhythm gameplay.
- Fragaria Memories Color of Wishes had its production announced in November 2025.
- Pompompurin took first place in the 2026 Sanrio Character Award.
- Polkadot Stingray is a four-piece rock band signed to Universal Music, with Shizuku on vocals and guitar.
- Kajiwara voices Haruritto and Takeuchi voices Badobaruma in Fragaria Memories Color of Wishes.
- Sun visor novelties feature Hello Kitty, Cinnamoroll, and Pompompurin.
- Additional stages and the stage schedule will be announced on the Sanrio Games Tokyo Game Show special site and official social media.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.