Suntory Ties Guilty Carbonated NOPE to Dragon Quest Monsters 4
The tie-in puts a new Dragon Quest Monsters entry on a vending machine can, a channel where labels, not ad copy, do the promoting.
Key Facts
- Suntory Beverage & Food announced the Guilty Carbonated NOPE and Dragon Quest Monsters 4 collaboration on October 26.
- Four collaboration design labels will be released nationwide for a limited time from late November 2026.
- The 600ml plastic bottle of Guilty Carbonated NOPE with a collaboration label is priced at 220 yen excluding tax.
- The 340ml vending machine can with a collaboration label is priced at 160 yen excluding tax.
- The four labels are Daradara Guilty, Wanpaku Guilty, and two 340ml can designs featuring Metal Slime and Metal Hunter.
Reporting from 3 sources: GAME Watch (Impress), Denfaminicogamer, Inside.
Suntory Beverage & Food announced on October 26 that its carbonated drink Guilty Carbonated NOPE will run a collaboration with Dragon Quest Monsters 4: Bianca and Flora of the Withered Tree Kingdom. The first wave is four design labels, due nationwide for a limited time from late November 2026. Two 600ml plastic bottle labels carry new illustrations: Daradara Guilty shows Gigantes and Dracky lounging, and Wanpaku Guilty shows Ghost and Mimic playing. The two 340ml vending machine cans show Metal Slime and Metal Hunter breaking out through the can. Suggested retail prices are 220 yen before tax for the 600ml bottle and 160 yen before tax for the 340ml can, packed 24 to a case. Suntory says more collaboration measures, campaigns included, are in preparation. The label designs center on monsters sleeping, eating, and playing, a premise the drink's own branding frames as guilt-free indulgence.
Suntory frames the collaboration around "guilty consumption," described in the press release as the opposite of health consciousness: the feeling of guilt that people indulge in anyway as stress spreads in Japan. The drink itself is pitched as sweet, rich, and addictive.
The four labels, all with newly drawn illustrations, break down by container:
- Daradara Guilty (600ml plastic bottle): Gigantes and Dracky lounging lazily.
- Wanpaku Guilty (600ml plastic bottle): Ghost and Mimic playing around mischievously.
- Metal Slime design (340ml vending machine can): the monster appears to burst out through the can.
- Metal Hunter design (340ml vending machine can): the same bursting-out treatment.
Both container sizes ship 24 to a case, and the release area is nationwide. The press release dates the launch from late November 2026, with a note that timing may vary depending on shipping conditions.
Suntory describes the design premise as monsters from the Dragon Quest Monsters series living "guiltily," with the illustrations covering sleeping, eating, and playing. The campaign's own copy leans on the image: "The slimes are looking this way as if they want a drink!"
The game being promoted is the latest Dragon Quest Monsters entry, in which players befriend, raise, and synthesize monsters for party battles. Its story follows girls who have become Monster Masters, able to communicate with monsters, setting out into a mysterious otherworld. The copyright line on the tie-in reads ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX.
Written with AI by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- GAME Watch (Impress) 「ギルティ炭酸NOPE」×「ドラクエモンスターズ４」コラボデザインラベルが登場
- Denfaminicogamer 『ドラクエモンスターズ4』が「ギルティ炭酸 NOPE」とコラボ。モンスターたちの“ギルティ”な姿を描き下ろしたデザインラベルが11月下旬に全国発売
- Inside 『ドラクエ』×「ギルティ炭酸 NOPE」コラボ！ダラダラ過ごすモンスター描く全4種ラベルが11月下旬発売