Blue Archive is a mobile and PC RPG developed by NEXON Games, with an active merchandise pipeline of figures, Nendoroids, and ASMR works, and a recent gacha system overhaul that drew negative reviews on Steam.
Blue Archive's recent coverage centers on its 5.5th anniversary, which brought a wave of merchandise announcements and a controversial gacha change. The anniversary livestream on July 26 confirmed a returning VR event, two new ASMR volumes, and the gacha overhaul that replaced the old Recruitment Points system with Recruitment Charge and Recruitment Count Bonuses. The new system guarantees a pickup character at 200 pulls and offers a 50% chance at 100 pulls, but the count resets if the pickup character is obtained early, a change that drew criticism from players who say it can hurt those aiming for two characters.
The Steam version of the game, which runs on delayed update timing, has fallen to an 'overwhelmingly negative' review rating, with only 10% of recent reviews positive. Most reviews cite the gacha change, even though overseas players have not yet experienced it. The renewal went live after maintenance on July 29, 2026.
Beyond the game itself, Blue Archive's merchandise line continues to expand. Good Smile Company announced multiple Nendoroids, including a battle version of Hoshino and a Nendoroid Surprise box set, while Phat Company and F:NEX revealed 1/7 scale figures for Shiroko, Chiaki, and others. MODEROID is producing a model kit of the Da'at robot. The ASMR series reached 11 volumes with new entries for Seia and Miyo. NEXON Games' IO Division also showed its new game Project RX at Anime Expo 2026, positioning it as separate from Blue Archive.
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Banpresto is releasing Blue Archive sitting figures of the Gehenna Discipline Committee's Hina and Chinatsu. Hina appears sequentially from September 8, 2026, and Chinatsu from September 10, 2026. Each crane game prize measures about 11 cm and comes in a chibi-style flat seated pose. Ako and Iori are scheduled for the following month.
Ueni Trading will open orders on August 31 for the third 'Blue Archive Original Watch' installment, a mechanical watch inspired by Hikari and Nozomi of Highlander Railway Academy. It works as both a wristwatch and a pocket watch, priced at 29,800 yen with shipping scheduled for May 2027.
The Blue Archive 5.5th Anniversary POP UP STORE opened August 28 at Akiba CO Gallery in Akihabara, Tokyo, running through September 13. The venue displayed the first 1/7 scale RAISE Memorial Lobby Ver. prototype and a figma Tendo Aris prototype. New announcements covered figma figures of Asuma Toki (Combat), Arona, and Plana, a Hasumi (Swimsuit) scale figure, and a Tendo Kei Nendoroid.
Good Smile Company is releasing a figma of Noa Shioi, secretary of the student council Seminar and a Millennium Science School member from Blue Archive. The figure includes face parts for composed, wink, and glaring expressions, plus optional parts like a handgun called Secretary's Decision, notebooks, pen, and an action skirt. It is scheduled for release in August 2027 at 11,800 yen. A smile face part is available as a bonus from the official shop.
BANDAI SPIRITS updated the Ichiban Kuji Club page for Ichiban Kuji Blue Archive vol.4, revealing the figure prizes. The 1/7 scale Gracemaster figures of Al, Kayoko, Ako, and Saori in dresses are set as the A through D Prizes, with Hina (Dress) as the Last One Prize and Double Chance Campaign prize. Draws cost 850 yen each, with store sales starting December 26, 2026.
Wing is releasing a 1/7 scale figure of Neru from the game Blue Archive, based on her uniformed appearance in the game's Memorial Lobby. The figure depicts Neru, the leader of C&C at Millennium Science School, wearing a Millennium uniform she is unaccustomed to, while enjoying an EXPO with a big smile and a large cream-filled crepe. The figure includes a swappable part for an open-eyed smiling face, allowing collectors to display her with either expression. It stands about 220mm tall and comes with a dedicated base. The prototype is by CKB, with coloring by Akimoto Hajime, and illustration and design by namoga. Pre-orders are open on Amazon.co.jp at 25,300 yen including tax, with a scheduled release date of March 31, 2027. Wing's official X account also announced that a shy face part will be included for orders placed through the WING HOBBY STORE.
Ueni Trading will start taking orders on August 31 for a mechanical watch inspired by Hikari and Nozomi from the smartphone game Blue Archive -Blue Archive-. The product is the third entry in the Blue Archive Original Watch series and is designed to evoke a gift from the two Highlander Railway Academy characters. It can be used as a wristwatch or, by switching to an included attachment, as a pocket watch reminiscent of a railway clock. The watch features a Japanese-made automatic movement, the MIYOTA 82S5, with a power reserve of approximately 42 hours. The case is about 38 mm, made of stainless steel, and offers 10 ATM water resistance. The dial includes an open heart design at the 8 o'clock position, a small second hand with a halo motif, and an applied logo incorporating the Highlander Railway Academy school crest. The case back also carries the school crest and has a see-through back. As a purchase bonus, buyers receive a microfiber cloth with newly drawn art by illustrator Dan Tateda and a PVC warranty card styled like a railway ticket. The watch is priced at 29,800 yen including tax. Orders will be accepted until October 5 at 15:00, with delivery scheduled after May 2027. Shipping is limited to Japan.
NEXON Games IO division head Kim Yong-ha delivered the opening keynote at BIC2026 in Busan, tracing how subculture games grew from niche to a market larger than any single major game. He detailed Blue Archive's IP design around lifestyle, repeated actions, symbols, and relationships, then asked what human aesthetic judgment remains in an AI era.
SuperGroupies is selling Blue Archive collaboration goods modeled on five Arius Branch School students: Saori, Atsuko, Hiyori, Misaki, and Subaru. The lineup totals 10 items, with body bags at 18,700 yen and long wallets at 15,400 yen each. Reservations run from August 17 at 16:00 to September 14 at 12:00, with delivery scheduled for early January 2027.
Sega's XStellar figure line is adding two Blue Archive prize figures, Mika and Seia, both in swimsuits. The figures use clear materials and gradient painting for a translucent finish, include sandy beach bases, and release sequentially from August 21, 2026.
NEXON Korea announced on August 13 that it permanently suspended 122,046 accounts in the global version of Blue Archive. The stated reason is that these players were found to be abusing in-game mechanics to gain an unfair advantage over others. The restriction period is permanent. NEXON said unauthorized programs can harm the game environment and other players and will not be tolerated under any circumstances, and it urged players to report suspicious behavior. The specific methods used and how the scale reached this level were not disclosed. This is not the first such action: the global version saw 23,268 accounts banned in May 2025 and 17,712 accounts in March 2026, both for unfair play. The current ban applies to the global and Korean versions operated by NEXON Korea. The Japanese version of Blue Archive is run by Yostar and is a separate service. Blue Archive is a school-themed RPG developed by Nexon Games, set in the academy city of Kivotos, where the player acts as Sensei guiding students. The global version is available on iOS, Android, and PC via Steam.
ZOZO will sell the second Blue Archive collaboration collection with ZOZOTOWN starting August 13. The lineup features Gehenna Academy's disciplinary committee members Hina, Ako, Iori, and Chinatsu in original black military-themed designs. Eight items include apparel and goods, with illustrations by nijihashisora.
Max Factory is releasing a 1/7 scale figure of Kirara from the game Blue Archive. The figure is now available for pre-order on Amazon.co.jp. Kirara is a member of the Kirakira Club at Gehenna Academy. The figure captures her confident smile and trendy outfit, including a deliberately disheveled shirt collar and a tight miniskirt. It stands about 255mm tall and comes with a dedicated base. The prototype was sculpted by Tachibana of Max Factory, with coloring by Ekoshi, design by Hino Hinako, and illustration by Mx2J. The figure is priced at 28,800 yen including tax and is scheduled for release on September 30, 2027. The product page notes that the photos may differ slightly from the actual product.
Good Smile Arts Shanghai is re-releasing its 1/7 scale figure of Blue Archive's Hina in a swimsuit. The painted PVC figure stands about 235mm tall, includes a dedicated base, and is available for pre-order on Amazon Japan at 21,900 yen. It is scheduled to ship on March 31, 2027.
Good Smile Arts Shanghai is producing a 1/7 scale figure of Rio, the Seminar student council president from Blue Archive. The figure stands about 256mm tall and includes a dedicated base. Reservations are open on Amazon.co.jp at 22,200 yen, with release scheduled for May 31, 2027.
Good Smile Company announced the Nendoroid Basic Sorasaki Hina (Dress) figure from Blue Archive, releasing in December. Pre-orders are open at 4,400 yen. The Basic series omits interchangeable parts for a lower price and faster release, while retaining standard Nendoroid articulation. The official shop adds a music sheet and hand part bonus.
Yostar announced the Blue Archive VR event "Kaettekita! Blue Archive VR! +" will run from October 30 to November 3 at TOC Ariake in Tokyo. Tickets cost 5,500 yen, with a lottery application window open from July 26 at 11 p.m. through August 2. Details are on the special site opening July 26 at 11 p.m.
The global Steam version of Blue Archive, the action anime RPG developed by NEXON Games, has fallen to an 'overwhelmingly negative' review rating. As of July 28, the Steam store page showed that only 10% of the 3,883 reviews posted in the last 30 days were positive. Most recent reviews cite the student recruitment system overhaul announced during the Blue Archive 5.5th Anniversary Live Broadcast on July 26. The change abolishes the old 'Recruitment Points' system, which let players exchange for a target character after 200 pulls, and replaces it with 'Recruitment Charge' and 'Recruitment Count Bonuses.' Under the new system, reaching 100 pulls gives a 50% chance to obtain the pickup character, and 200 pulls guarantees it. However, the count resets if the pickup character is obtained in any pickup recruitment, unlike the old points system which did not reset when the gacha changed. Critics on social media argue that players aiming for two pickup characters may be worse off depending on reset timing, while some claim the expected value has improved. The renewal is scheduled to go live after maintenance on July 29, 2026. The overseas Steam version has delayed update timing, so reviews appear to come from users concerned the same system will reach them later.
Yostar will release two new ASMR works for the mobile and PC RPG Blue Archive on July 27 at 0:00 JST. The 10th volume, "Sun, Moon, Words, and You (Seia ASMR)," features Seia voiced by Atsumi Tanezaki. The 11th volume, "It's Sensei's Fault, You Know? (Miyo ASMR)," features Miyo voiced by Kana Hanaishi. The announcement was made during the Blue Archive 5.5th Anniversary Live Broadcast on July 26. A 10% discount sale on both new and existing ASMR works will run on DLsite until August 23. The ASMR series has been expanded approximately every six months since its launch.
The 1/7 scale figure of Marie from Blue Archive is being re-released. Pre-orders are now open on Amazon Japan. The figure stands approximately 215mm tall (230mm with halo) and includes a dedicated base. It is priced at 21,500 yen and is scheduled to ship on January 31, 2027. The figure was sculpted by Ikurie with coloring by Matsuda Model.
Furyu's premium figure brand F:NEX has opened pre-orders for a 1/7 scale figure of Blue Archive's Chiaki based on the in-game Memorial Lobby visual. The figure is available at Rakuten Books for 19,800 yen and features detailed sculpting of her casual pose, camera, and hair.
NEXON Games' IO Division, the team behind Blue Archive, showed its new game Project RX to the public for the first time at Anime Expo 2026 in Los Angeles. A booth featured voice-recognition rock-paper-scissors interactions with characters. A vlog captured producer interviews where they said the team aims to avoid competing with Blue Archive and is not leading with combat content. Project RX is also scheduled for Tokyo Game Show 2026 in September.
Good Smile Company announced a 1/7 scale figure of Kisaki from Blue Archive, based on her Memorial Lobby scene. The figure depicts the character leaning back in a chair with a gentle smile, wearing a Chinese dress with detailed embroidery. It stands approximately 160mm tall, sculpted by Chikai and colored by Yukichi. Priced at 19,800 yen, release is scheduled for August 2027.
Dengeki Hobby Web published the third installment of dealer information for Wonder Festival 2026 Summer, three weeks before the July 26 event. The roundup covers figures from KanColle, Medalist, Vigilante -My Hero Academia ILLEGALS-, Blue Archive, Uma Musume, Tsukihime, Made in Abyss, and more, with sculpts by Okiraku-dou, Būrian-Wa-Sa-Seki, Atelier ITO, and others.
Good Smile Arts Shanghai is releasing a 1/7 scale painted figure of Seia from Blue Archive. The figure features the Tea Party member with a quiet pose and long-tailed tits perched on her hand and head. Pre-orders are open on Amazon Japan at 24,300 yen, with a scheduled release of June 30, 2027.
Furuya's F:NEX brand is releasing a 1/7 scale figure of Chiaki from Blue Archive, based on her memorial lobby visual. The figure is scheduled for June 2027 and priced at 19,800 yen. A FURYU HOBBY MALL exclusive bonus includes an interchangeable expression part.
Dengeki Hobby Web published the Amazon Hobby New Arrival Ranking top 10 for the Figure & Collector Doll category as of June 29, 2026. The top spot is the GUNDAM UNIVERSE Mighty Strike Freedom Gundam, followed by Good Smile Company's POP UP PARADE Aura from Frieren: Beyond Journey's End at 2nd place, and the Blue Archive figma Shiroko*Terror at 3rd.
Preorders for the Nendoroid Surprise Blue Archive box opened at Rakuten Books on June 25, 2026. The box includes all six character types: Shiroko, Hoshino, Nonomi, Serika, Ayane, and Shiroko*Terror, plus 18 random surprise parts. Each box contains six pieces and costs 10,497 yen tax included.
Dengeki Hobby Web reported two new figure announcements for the game Blue Archive on June 25, 2026. A 1/7 scale figure of Shiroko of Abydos High School will be released by Phat Company in June 2027. The figure stands approximately 260mm tall including her halo, and features her Abydos uniform, blue scarf, school bag, and the rifle WHITE FANG 465. It also includes a swap part to display her as No. 2 'Blue' of the Masked Swimsuit Club. The price is 27,800 yen. Separately, a figma of Shiroko*Terror, the alternate version of the character, was announced by Good Smile Company for release in April 2027. The non-scale movable figure stands about 150mm tall and comes with three expression parts: cool face, smiling face, and crying face. Optional parts include an Assault Rifle (BLACK FANG 465), a Drone, and a Mask. The figma is priced at 11,800 yen. Both figures are based on character designs by Hwansang and Doremsan2j respectively.
Miyuki announced on June 20 that its 1/7 scale figure of Mari from Blue Archive will be re-released, with pre-orders starting in July 2026. The figure captures Mari's blue eyes, gentle smile, and elegant pose. Separately, Furyu revealed the painted sample of a Chihiro Memorial Lobby Ver. 1/7 scale figure from the same game, with pre-orders beginning July 3, 2026. Both announcements were made via the companies' official X accounts. The Mari re-release follows the original release and gives collectors another chance to purchase the figure. No pricing or exact pre-order date beyond the month was provided for Mari, while Chihiro's figure has a confirmed July 3 start date.
At NEXON Korea's NDC26 conference, NEXON Games engineer Kim Myeong-ji detailed the development of a new TTS model for Blue Archive. The team adopted Style-Bert-VITS2, an open-source Japanese-focused model, to improve emotional expression and naturalness in character voices. The upgrade targets better reproduction of nuances like distress and joy, addressing specific feedback on long vowels and pitch in Japanese lines.
Good Smile Company has opened pre-orders for a Nendoroid of Takanashi Hoshino in her battle form from the game Blue Archive. The figure, listed on Amazon.co.jp at 7,130 yen, includes a shotgun, shield, auxiliary pistol, and three face plates: composed, serious, and embarrassed. It stands about 100 mm tall and is scheduled for release on November 30, 2026. The prototype was handled by Hora with production cooperation from Nendoron. Separately, Good Smile also began pre-orders for a Nendoroid Surprise trading figure set featuring six Blue Archive characters: Shiroko, Hoshino, Nonomi, Serika, Ayane, and Shiroko*Terror. That set costs 10,450 yen for a box of six, with a release date of January 31, 2027. Both items are available through Amazon.co.jp as of June 5, 2026.
Good Smile Company streamed its 'Nendoroid FUNS Good Smile Fest 2026' on June 4, 2026, unveiling a wide range of new Nendoroid figures. The event showcased colored samples and prototypes for numerous upcoming releases. Highlights included a 2.0 version of Mio Akiyama from 'K-On!', Saber in casual wear from 'Fate/stay night', and the Blue-Eyes White Dragon from 'Yu-Gi-Oh!'. Vocaloid characters such as Neru Akita and Haku Yowane also received new Nendoroid forms. Newly announced figures span multiple franchises: from 'Final Fantasy XIV', characters Alphinaud, Yotsuyu, and Emet-Selch were confirmed; from 'Goddess of Victory: NIKKE', Velvet; and from 'Danganronpa 1·2 Reload', Celestia Ludenberg. The 'Super Kaguya-hime!' series added Kaguya, Sakayori Iroha, and Tsukimi Yachiyo. Other reveals included Femto from 'Berserk', Godzilla (2023) from 'Godzilla Minus One', and Magolor from 'Kirby of the Stars'. The 'Nendoroid Surprise' blind-box line will feature sets for 'Blue Archive', 'The Apothecary Diaries', and 'Natsume's Book of Friends'. Pre-orders opened for several items immediately after the stream.
Good Smile Company's MODEROID line is producing an assembly plastic model kit of the giant transforming combining monster robot Da'at from the smartphone game Blue Archive. The kit stands approximately 20cm tall, includes two component units Kokuma and Gebra, and is now accepting pre-orders at Rakuten Books for 13,451 yen.
Good Smile Company has opened pre-orders for a figma of Saori Jōmae, the Arius Squad leader from Blue Archive. The 16.5 cm figure includes three face plates, an assault rifle, a pistol, a mask, and extra hands. Pre-orders are available at Rakuten Books for 10,509 yen.
At the 84th Prize Fair in Tokyo, Bandai Spirits' Banpresto brand displayed upcoming prize figures for release from October to December 2026. The lineup includes figures for Blue Archive, Ultraman Series, Baki, Witch Hat Atelier, Ranma 1/2, Dandadan, Naruto, Gintama, and JoJo's Bizarre Adventure.