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At the 15th 30 MINUTES LABEL New Product Presentation, BANDAI SPIRITS revealed new 30 MINUTES SISTERS kits. SHHis members Hikari Hida, Nichika Nanakusa, and Hazuki Nanakusa appear, alongside Rin Tohsaka from Fate/stay night and Aoko Aozaki from Witch on the Holy Night. Releases run from January to March 2027.
BANDAI SPIRITS Hobby Division has released silhouettes and some runners for upcoming 30MS, 30MM, and 30MF products, including a THE iDOLM@STER SHINE COLORS kit. Full details will be revealed at the 15th 30 MINUTES LABEL New Product Presentation, streaming August 21 at 18:00 on YouTube.
Voice actor Ayumu Murase is leaving the role of Kanon Himeno in THE IDOLM@STER SideM, Bandai Namco Entertainment announced on August 18. Murase's agency, Aster Nine, said the decision came from discussions between both parties with the future of the character and the work in mind, and that the parting is amicable. Murase has voiced the character for over 10 years. Kanon Himeno is a former child model idol and a member of the kids idol unit Mofumofuen, alongside Shiro Tachibana (voiced by Keisuke Furuhata) and Nao Okamura (voiced by Shogo Yano). A new cast member will be added to support Mofumofuen, with details to be announced later. Audio already released in 315 Production episodes and other content will not be replaced for now, though some parts may be replaced in future operations. Murase will continue to provide the voice for Kanon Himeno in the MONTHLY THEME SONG 10 Mofumofuen release and in some performances within THE IDOLM@STER SideM 11th STAGE ~EVER EVER@FTER~. The replacement schedule and the new cast member will be announced at a later date.
The Idolmaster series' first cross-franchise xR live event, IDOL WORLD SUPER FESTIVAL 2026, held its final day on July 26 at Keio Arena TOKYO and ASOBI STAGE. The day three performance, themed ALL call and response, featured 15 idols across agencies performing songs designed for audience participation.
Bandai Namco Entertainment announced a major update to the arcade game THE IDOLM@STER TOURS, launching the new series Second Stage on August 6, 2026. The update adds Tour Mode, a new gameplay mode focused on touring with an idol, plus the game's first original song, a new UR card rarity, and over 90 newly drawn cards.
The second day of the Idolmaster series' first cross-franchise xR live event, "THE IDOLM@STER 20th Anniversary MORE RE@LITY LIVE IDOL WORLD SUPER FESTIVAL 2026" (IWSF2026), took place on July 25, 2026, at Keio Arena TOKYO. The day's theme was "ALL Live Band," titled "-ZESSYOU-", featuring 14 idols known for their singing ability. The performers included Chihaya Kisaragi, Azusa Miura, Nao Kamiya, and others from various franchises like Cinderella Girls, Million Live, SideM, Shiny Colors, and Gakuen Idolmaster. The live band IWSF BAND, led by keyboardist and bandmaster Shunsuke Takizawa, and the string quartet IWSF STRINGS provided live accompaniment. The setlist included ballads like Azusa's "Tonari ni..." and Chihaya's "Saihyo," as well as rock numbers. A notable moment was the performance of "1/3" by Ikaruga Luka, with Tsukasa Tsukimura and Retra joining in, which the report highlighted as a powerful display of the live music approach. The event concluded with all 14 idols performing "Alive Factor" together with the 8 musicians.
At CEDEC 2026, held July 22 to 24 at Pacifico Yokohama North, Bandai Namco Studios producer Takahiro Kakizawa presented a session on the concept development behind THE IDOLM@STER MILLION LIVE! THEATER DAYS, known as Mirishita. Kakizawa, who joined the project in March 2016 as the developer-side planning and production producer, said he had never played the iM@S series and had no mobile game experience, which pushed him toward a customer-oriented approach. He defined the target audience by narrowing from broad categories like 2D beautiful girl content fans and smartphone users in their 20s to 40s, to a specific group: people who left games due to lack of skill, lack of time, or mismatched smartphone usage situations. This led to adding the condition of wanting to enjoy games casually. Kakizawa identified core iM@S needs, including adoring idol cuteness, feeling a sense of raising them, and experiencing the joy of being thanked as a producer. He stressed that meeting needs means implementing ideas without excess or deficiency, using two evaluation axes: trial, whether players pick it up, and performance, whether they play repeatedly. Post-release, the team tracked SNS trends, implementing a gentle gyaru trend with events in December 2023, August 2024, and April 2025.
At Wonder Festival 2026 Summer, held in late July 2026, the AmiAmi Hobby Camp booth featured a wide array of new figure displays from multiple manufacturers. Dengeki Hobby Web reported on colored samples of 'DaiBros Core' Rage Nightveil, 'Girls' Frontline 2' 1913 Battlecruiser, and 'NIKKE' Bay, along with prototypes from 'Warship Girls R' and 'Girls' Frontline 2: Exilium' SOP. Other notable exhibits included painted samples of 'Gakuen Idolmaster' Fujita Kotone, 'Sakura Wars' Sakura Shinguji, and 'Evangelion' Rei and Asuka. The Alphamax booth showcased 'Azur Lane' Prinz Eugen and Kansas figures, plus 'Brown Dust II' Frozen Queen Wilhelmina. At the Koi Koi booth, painted samples based on illustrations by Kekemotsu and Michihasu appeared, alongside a prototype of 'To LOVE-Ru' Lala Satalin Deviluke in a swimsuit. Original character figures by DISH, including 'Shibuna Pharaoh' and a tentative 'D-chan', also drew attention. The event featured a mix of licensed properties and original creations from various studios and illustrators.
The Idolmaster series will hold its first cross-brand 3DCG live concert, the IDOL WORLD SUPER FESTIVAL 2026 (IWSF), from July 24 to 26 at Keio Arena TOKYO. The event features 43 idols from all brands across three themed days: YAKUDOU (dance), ZESSYOU, and KYOUMEI. It caps the 20th anniversary year that began in July 2025.
The Idolmaster SideM will hold a "SUMMER SPLASH! POP UP SHOP" at Tower Records Shinjuku from July 17 to July 26, 2026. The event features newly drawn summer costume illustrations of High×Joker, plus mini character goods for W·Beit. A range of merchandise including acrylic stands, badges, and clear files will be available, with purchase bonuses.
The Steam version of The Idolmaster: Starlit Season is on sale for 3,608 yen, 60% off the regular 9,020 yen price, as part of Amazon Prime Day 2026. The game brings together idols from the 765 Pro, Cinderella Girls, Million Live!, and Shiny Colors brands, plus new idol Kokoro Okugami, in a training simulation spanning roughly 10 months. The discount is promoted as a recommended entry point for newcomers to the series on PC.
Bandai Namco Experience will release a new Personal Pub Mirror featuring Roco from The Idolmaster Million Live! on July 9, 2026. Limited-time pre-orders open at ASOBI STORE until July 27. The mirror, priced at 14,800 yen, depicts Roco as a mermaid princess based on the "Wishing in the Deep Sea" theme. It is part of a premium interior decor series for collectors.
Bandai Spirits will release a six-volume plush prize series, The Idolmaster Shiny Colors Chibi Gurumi ~PJ: REFRAC7IONS~, exclusively at Namco locations starting November 2026. The chibi gurumi dolls feature idols from the shuffle unit project PJ: REFRAC7IONS in their unit costumes. Volumes 1 through 4 arrive in November, volumes 5 and 6 in December.
HIKE announced the first costume exhibition for The Idolmaster SideM, titled THE IDOLM@STER SideM STAGE COSTUME MUSEUM, at Shibuya BEAM Gallery from July 10 to July 27, 2026. The event displays about 250 live performance costumes from 2015 to 2025, life-sized panels of 49 idols with new artwork, and a retrospective video. Tickets are on sale now.
Bandai Namco Experience will hold a free public event at Ikebukuro Sunshine City Fountain Plaza on July 27, 2026, to announce the major summer update for the arcade game The Idolmaster Tours. The new series, called Second Stage, adds a Tour Mode. Four voice actors from the franchise will appear as guests.
MegaHouse is releasing a Lucrea series figure of Hinana Higuchi from The Idolmaster Shiny Colors, in her Palmiere in View costume. The 230mm PVC and ABS figure is sculpted by CKB and painted by Emi Hoshina. Pre-orders open July 3, 2026 at multiple retailers, with a February 2027 release and a price of 29,700 yen.
Meitetsu Kanko Service and The Idolmaster SideM are launching the Deramasu tourism collaboration in Nagoya from August 3 to October 31, 2026. DRAMATIC STARS serve as official ambassadors. Thirteen local businesses each partner with a SideM idol, with accommodation and sightseeing plans offering exclusive goods.
Megahouse has unveiled the colored prototype of the 'Lucrea The Idolmaster Shiny Colors Higuchi Enka [Merry]' figure for the first time. The figure is based on the 'SSR Produce Idol [Merry] Higuchi Enka' illustration from the Twilights Collection and depicts her in the costume 'Palmieri In View' in a dynamic pose. Pre-orders begin in early July on Premium Bandai and other sites.
The Idolmaster Shiny Colors is collaborating with British brand Admiral on sneakers inspired by all eight in-game units. Each pair costs 13,500 yen and comes with embroidered shoelace accessories. Orders open June 26 to August 30. Pop-up and fitting events will be held at Shibuya MODI and Namba Marui.
Bandai Spirits announced a new plastic model kit for Kaho Komiya, a tokusatsu-loving idol from "THE iDOLM@STER SHINY COLORS," as part of its 30 MINUTES SISTERS (30MS) series. The kit is set for release on May 30, 2026, priced at 4,180 yen including tax. It includes all body parts in a single package, with pre-colored costume chest parts that reproduce the character's color coding and details. The model features small wings on the back, a skirt with a wavy printed sheet, and some parts made from smoke clear material with glitter. The skin parts have a matte finish. Three types of pad-printed face parts and hand parts, including three types that can hold a microphone, are included. The hair ornament parts replicate the design of the 20th anniversary costume and can be removed. The kit is compatible with separately sold 30MS series parts for customization. Bandai Spirits also announced a separate option parts set, the 30MS Option Parts Set 28 (Action Wear α), releasing on the same day for 2,420 yen, which adds new joint gimmicks for enhanced posing.
Tubi TV announced on Monday that it has licensed Yokoso Scooby-Doo!, a new anime in the Scooby-Doo mystery comedy franchise. Warner Bros. Animation is producing the series, with OLM, the studio known for Pokémon and The Apothecary Diaries, handling animation. Itsuro Kawasaki is directing the series, and Francisco Paredes is co-producing. Frank Welker voices Scooby-Doo, and Matthew Lillard voices Shaggy. The story follows Scooby and Shaggy on a food tour of Japan where they accidentally release hundreds of mythical monsters. They are joined by Scooby's uncle Daisuke-Doo, a magical girl named Yume, and a gadget whiz named Takumi. Tubi will stream the series exclusively in North America, while Cartoon Network will handle overseas distribution. Warner Bros. previously announced a series at Annecy in 2024 under the title Go-Go Mystery Machine, which had a similar premise. The studio also announced Scooby-Doo! Gokko, a short anime premiering in 2027, at an event in Brazil in November 2025.
New survey data from the Japan Animation Creators Association shows a sharp rise in full-time salaried roles at anime production studios. In 2024, 47 percent of respondents held permanent positions, up from 17 percent in 2013. Non-permanent work fell from three in four to one in two over the same period. Average monthly working hours dropped to about 190, and median annual earnings rose to ¥4 million, though work stress remains high.